Creative leaders that have felt burned out in 2024.
76%
Agree that their team is understaffed.
2 in 5
Professionals want to make bolder work,
but are always racing against the clock.
4 in 5
Creatives say they can’t keep up with the demand.
78%
Creative leaders, are you okay?
No, really. The demand for creative work is exploding, but resources aren’t keeping up. Burnout is setting in, priorities are all over the place, and teams are struggling to keep up.
To find out why, we surveyed creative leaders from the world’s top enterprise brands to uncover what’s holding them back—and how to break free. If you’ve ever felt overcommitted (spoiler: you have), this is for you.
Here’s what’s inside (and why it matters)
This report breaks down why teams are struggling—too much work, no support, and agencies that aren’t delivering. Get fresh insights, real stories, and a look at who’s adapting (and who’s not).
We’ll also explore how AI is changing the game, where creative leaders are turning for help, and what needs to shift to move from survival mode to doing great work again. If you’re wondering what’s next for creative teams, you’ll find the answers here.
How are Reddit and Palo Alto Networks doing it?
What does it take to lead in-house at the world’s biggest brands? Two top creative minds share how they keep ideas fresh, teams aligned, and strategies sharp.
Marie Kare, Head of Creative for Global Business Brand at Reddit (no pressure, right?), shares how creative leaders can stay inspired—balancing big ideas with business acumen.
Jacqui Morgan, Global Social Lead at Palo Alto Networks, gives an exclusive look at the social strategy behind one of the world’s leading cybersecurity brands. (Because protecting a brand is more than just firewalls.)
OVERCOMMITTED
You’re overcommitted. We get it. But this report is worth the little time you do have. Drop in your details and get the tools to navigate the growing demands of in-house creative.