At Superside, we know the creative grind: the deadlines, the 3 AM ideas, the brainstorm marathons. We’ve lived it. That’s why we put together an album that captures the rollercoaster of the creative process, laced with some questionable humor and turbocharged by AI.
It’s the brainchild of our designers and creatives—closet musicians who never thought they'd hear their ideas sung by anyone, let alone AI.
Is it weird? Sure. Is it cool? Absolutely.
See — for us AI isn’t just about speed, efficiency or automation; it's about supercharging our creativity. It helps us smash through creative blocks, explore uncharted territories, and turn our wildest ideas into reality faster than ever.
And sure, we're still a marketing team doing marketing things, but at the same time it’s one of those passion projects that previously wouldn't be possible. The projects that make you forget to eat lunch. The ones that remind you why you got into the creative field field to begin with.
That’s why we made this. We wanted to explore entirely new creative lands. We wanted to aim higher than another whitepaper. And while we hope these songs make you laugh, we really hope to leave you inspired. To revisit that fun idea that was a “little out there” and make something different for you and our creative community.