Paula Ximena Mejia (Wix.com) and Kelsey Gregorc (Sprout Social) share their unique insights into crafting high-performing ads. In this session, they discuss how strategies evolve based on the customer’s journey through the funnel, how to experiment with ad concepts, and how marketing and creative teams collaborate to deliver outstanding, effective campaigns.
Director, Web & UX at Sprout Social, Inc.
VP Enterprise Marketing at Wix.com
Executive Creative Director at Superside
Explore how marketers and creatives define ad success differently - whether through engagement, ROI, or storytelling and brand alignment.
Gain insights into how creative and marketing teams collaborate to develop, launch, and measure high-performing ad campaigns, from ideation to publication.
Learn how to tailor your creative strategies for each stage of the customer journey, maximizing impact and engagement across the funnel.
Discover how to test and experiment with ad concepts, and how data and feedback loops help improve ad effectiveness while driving measurable results.
