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Playbooks

How have other marketers and creatives earned their wins? Get actionable game plans from industry leaders and inside Superside.

Featured Content

How To Measure Creativity: A Framework

This playbook takes you through Adam Morgan’s framework for quickly and effectively distilling the creative ideas that perform best. Learn how the former Adobe ECD, now Senior Director of Brand & Creative at Splunk, tests for the emotions that drive business.

On-demand Content

A Framework for How To Measure Creativity
Creative

A Framework for How To Measure Creativity

How do you measure creativity? This playbook takes you through Adam Morgan’s framework for quickly and effectively distilling the ideas that perform best.
How To Scale Digital Ads up to 70% Faster
Marketing

How To Scale Digital Ads up to 70% Faster

How fast can you scale digital ads? This playbook shows how Superside answered this question—putting time and money back into their customer’s pockets.
How To Create 450+ Personalized Videos in a Week
Creative

How To Create 450+ Personalized Videos in a Week

Can you create 450+ personalized videos in one week? It’s possible and this playbook shows you how Superside used its own creative experts to make it happen.
How AI Can Replace Stock Images
Marketing

How AI Can Replace Stock Images

See how AI transforms the process of sourcing and customizing stock images, helping brands quickly build image libraries and launch dynamic campaigns.
Hiring or Outsourcing? A Playbook for Creative Teams
Creative

Hiring or Outsourcing? A Playbook for Creative Teams

Hiring designers and outsourcing creative have specific pros, cons and contexts. This playbook helps determine what works best for you and your creative team.
How to Lower CAC
Marketing

How to Lower CAC

Drive sustainable growth and ROI with creative that performs
How To Maximize Creative Production
Creative

How To Maximize Creative Production

A step-by-step process to unbottleneck design with your extended team
Score 1,200 Leads in One Month With UGC Video Ads
Creative

Score 1,200 Leads in One Month With UGC Video Ads

Get the play-by-play of how we created a UGC video ad using a regular iPhone, regular everyday people with no fuss or muss.