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Breakpoint

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Shift Happens Survival Guide

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Breakpoint

The AI era was meant to bring relief for marketing and creative teams. Are we the only ones feeling the pressure? Breakpoint sorts gut feel from data-backed fact. Get insights from 300 leaders on how to beat the odds when burnout is the norm, where AI fits (and doesn’t) in the design process, why 2026 marks an inflection point, and more.
EVENT • IN PERSON

Connect | Seattle 2026

An after-work gathering of creatives and marketers who want to connect. Expect cocktails, great people, one of Seattle’s most beautiful spaces, and insights on how teams are getting value from AI now that the hype has cooled.
EVENT • WEBINAR

Where Do I Even Start? A Practical guide to Using AI in Creative Work

In this session, join Julia Jaskólska (Zapier) and Kae (Superside) as they share how creative teams can identify where AI adds real value, and how to experiment thoughtfully and build structure that supports high-quality creative work. You’ll walk away with clearer starting points and a better understanding of how to move from curiosity to practical, day-to-day AI use.
EVENT • SUMMIT

Shift Summit

From AI hype to creative impact. Join industry leaders from Airbnb, Skyscanner, and Microsoft to see how AI is driving real creative impact through practical tools and examples that help you move faster, stay inspired, and build the future without burning out.
EVENT • WEBINAR

Why teams aren’t using your design guidelines

How a large, multi-brand organization navigates scale, consistency, and adoption through systems thinking, cross-functional collaboration, and community-led design leadership.
REPORT

Shift Happens Survival Guide

AI was meant to be the solution. So why are so many of us stuck in survival mode? This is your team’s guide to navigating AI expectations, adoption, speed, and more. 10 leaders. Actionable insights. Plus, get the creative and marketing perspective. Welcome to Shift Happens.