Background
National Gas Metering manages around seven million gas assets throughout the UK, ensuring their safety and efficiency for residences and businesses. They're adept at setting up new connections, maintaining ongoing ones, and—as the premier gas meter manager in Great Britain, they deliver broad-ranging metering services.
Their operations stand out due to their emphasis on safety, their utilization of advanced engineering techniques, and their unwavering commitment to quality.
THE BRIEF
An Interactive Game in a Short Timeframe
The "Where's Wally Boards" project was conceptualized as an interactive game for a construction convention. Participants would dive into animated scenes, reminiscent of the beloved "Where's Wally" series, and try to locate a National Gas Metering engineer.
The project specifications were flexible, allowing our designers ample room for creative expression. There was only one limitation: budget. However excited the customer was, there was no way they could execute this project... unless we did it fast and cheaply.
So that's exactly what we did.
Our guidance
Enhance customer value by crafting 2 detailed scenes with AI image generation tools, optimizing both time and cost.
Here's one of the prompts we used:
"White background, a high-angle isometric hyper-realistic shot of people in beach clothes. Ensure faces are flawlessly clear. Orange accents. Shot with Canon EOS 1D X Mark III, EF 70-200mm f/2.8L IS III USM Lens. --s 1000 --v5.1 --style raw"
THE woRK
Remarkable Image Quality and Striking Appearance
"Many thanks for sending these incredible designs over, and for sticking to the time and budget!"
Shining moments
Our client lauded the end product, especially spotlighting the unparalleled quality and vivid nature of the imagery.
Roadblocks
Time was an adversary. Midjourney had a few hiccups when fashioning crowd images, resulting in peculiar, skewed facial and bodily details.
AI tools
- Midjourney
- Adobe Photoshop
THE IMPACT
Quick Generation and Cost Savings
Value for money: National Gas Metering secured the cost-effectiveness of AI-generated visuals. By partnering with us, they achieved significant savings compared to the expenses of traditional photoshoots or purchasing stock images.
Tailored visuals: National Gas Metering now boasts a personalized image library that authentically represents their brand essence and values, ensuring every visual deeply resonates with their vision.
Rapid turnaround: Leveraging AI's capabilities, National Gas Metering tackled a challenging request in record time. What would typically demand 120 hours was accomplished in just 20, ensuring both time and cost efficiency.
Superside: Human-Powered Design, Enhanced by AI
Extend your in-house creative team to reduce project costs, accelerate timelines and unlock new creative possibilities