Design for the brand touchpoints you can touch
Give your brand custom product packaging, merchandising, and branded apparel designs that people remember and want to hold on to.
Packaging design
Event collateral
Merchandise design
Apparel design
Corporate gifting
Custom kitsEvery giveaway and product is a chance to connect
From retail packaging to company swag, real branding means more than a logo.
Our team of expert merch and packaging designers helps you stand out with on-brand creative that’s never boring.
Trusted by teams looking to stand out
Superside has delivered thousands of successful projects for teams wanting branded assets that reflect the quality and personality of their brand.
Packaging and merch design projects completed, and counting
11,000+
Enterprise customers have used our packaging and merchandise design services
180+
Total number of hours perfecting packaging and merch for our customers
85k+
Custom design for every item on your wishlist
No matter what you've been dreaming of, our collaborative design services are built around your brand, goals, and audience.
Packaging design
Refreshed or new custom product packaging design that’s eye-catching, practical, and ready for production.
Event collateral
We offer the best merch design services for enterprise events, sparking interest with memorable giveaways.
Corporate gifting
Thoughtful branded items that show appreciation and build connection.
Custom kits
Curated sets of the most popular items for campaigns, onboarding, and more.
Merchandising design
Swag and giveaways that your audience will actually want.
Apparel design
Branded clothing that feels
premium and on-brand.
Made to show up wherever your brand does
We're so much more than a product packaging company or merchandise design agency. We can help you with any format or need, and even the campaign beyond this brief.
Retail & DTC
Packaging design solutions for standout consumer packaged goods.
Events & activations
Merchandising, apparel, signage, giveaways, and collateral for maximum visibility.
Employee engagement
Onboarding and culture-building with apparel, kits, and swag for your biggest advocates.
Sales & client gifting
Relationship-building branded giveaways to reaffirm and further established connections.
Corporate programs
Design systems for a strategic approach to gifting, culture, and employer branding.
Shipping & unboxing
Memorable packaging systems for your next drop, influencer gift, or direct mailer.
Faster and smarter but always fully on-brand
We combine AI-powered tooling with expert execution to speed up design work and ensure your assets are consistent, creative, and always brand-aligned.
Exploring with AI to test styles and ideas faster and get direction sooner
Creating mockups to picture the final result and get stakeholder buy-in
Tools trained on your visual identity to stay on-brand
From vision to production with seamless collaboration
We make it easy to go from idea to execution with a process that keeps things clear, fast, and on-brand.
Project kickoff
Submit your brief, timelines, and brand guidelines through our platform. Include inspiration or references plus dielines, specs or restrictions.
Creative exploration
Our designers co-develop concepts with your team, tailored to your needs, audience, and format.
First draft
You’ll deliver an initial version—built to spark feedback and align early.
Refinements & feedback
We fine-tune the design based on your input to make sure it’s impactful and ready to go.
Print-ready delivery
Final files are formatted, proofed, and uploaded—ready for production or dispatch.
"Thanks to Superside, we’ve elevated ourselves. We’ve changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into robust marketing campaigns that move the needle."
"For us it has been important to find a creative partner like Superside –a team we can trust to deliver quality work on time, even with short notices."
"I am beyond happy with the work. Your designers routinely save the day!"
"I did not have the bandwidth. And I wouldn’t have even known where to begin to try to produce this, from finding a local crew, creating the detailed concept direction … So I said to Superside, ‘here's my problem’ and they said, oh yeah, we can solve that."
"We have access and responsiveness to meet our business-critical needs. The combination of quality, speed and 24/7 support allows us to be agile and efficient."
"The biggest benefit is time savings. The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison."
"Superside took the time to learn about our company, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits."
"Thanks to Superside, we’ve elevated ourselves. We’ve changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into robust marketing campaigns that move the needle."
"For us it has been important to find a creative partner like Superside –a team we can trust to deliver quality work on time, even with short notices."
"I am beyond happy with the work. Your designers routinely save the day!"
"I did not have the bandwidth. And I wouldn’t have even known where to begin to try to produce this, from finding a local crew, creating the detailed concept direction … So I said to Superside, ‘here's my problem’ and they said, oh yeah, we can solve that."
"We have access and responsiveness to meet our business-critical needs. The combination of quality, speed and 24/7 support allows us to be agile and efficient."
"The biggest benefit is time savings. The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison."
"Superside took the time to learn about our company, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits."
Now imagine this creative power behind your next project
This is just one of many creative services—what you do with them is up to you. Let's chat.
Learn more about packaging and merch design for creative teams
Why brands that build community get customers for life
Ads don’t seem to hit like they used to. Your customer acquisition cost is through the roof. And even when you do bring in customers, it feels like they’re only with you for a moment before disappearing forever. Some brands might be able to sustain their growth in these conditions, either because they have a massive war chest or their customers make massive transactions.But for most, there’s a better way to grow. By building a community and a fan base, you can get customers for life.At Superside’s Insider Summit, Ty Haney, three-time founder and current CEO of Try Your Best, shared how her approach to community has catapulted the brands she’s built to new heights—and how her latest venture has turned this into a business.What is community-led growth?In short? Shifting from acquiring customers to building a fan base. It means creating experiences that reward customers, granting them access to exclusive perks, and giving them something to get excited about beyond the transactional. It’s about giving them opportunities to become obsessed with your product and your brand until they become micro-influencers.
7 Packaging Design Tips and Tricks (+ Examples to Inspire You)
If we got a penny for every time we bought something just because the package looked so good, we’d have a lump sum in the bank. And we’re not alone: it turns out that 81% of consumers will buy a product simply because of how it looks.Now, with the holiday season right around the corner, packaging design is more important than ever.With the busiest commercial season of the year quickly approaching, it is vitally important that you present your product to customers with the right packaging.With the right product packaging, you can capture your target audience's attention in a far more efficient (and cost-effective) manner than through just marketing, advertising or other promotional methods.But what makes a good package design?
How the Wellness Culture Influences Product Packaging
Smart technology has given consumers access to a deeper understanding of what goes into the products they are putting on and into their bodies. The demand for healthier alternatives in everyday life is nothing new, but it continues to evolve and influence buyer decisions. Wellness and #selfcare is so significant, that consumers also want the products they buy to look the part, which is why product packaging is the most significant factor driving consumer decisions today.Brands are forgoing the old saying “never judge a book by its cover” and placing significant emphasis on packaging to drive sales and optimize business success. From raw cardboard to earthy, neutral colors to minimalistic designs that highlight a product’s health attributes, the wellness culture has given product packaging renewed importance.The Rise of the Wellness Culture PhenomenonWellness, broadly defined as the active pursuit of activities that promote physical and mental well-being, is a defining theme of the past decade and shows no signs of slowing down anytime soon. According to the Global Wellness Institute (GWI), wellness expenditures ($4.2 trillion in 2017) are now more than half as large as the total global health expenditures. The industry grew by 6.4% annually from 2015 to 2017, nearly twice as fast as overall global economic growth. With double-digit annual growth since 2010, it’s no wonder the health and fitness industry is one of the world’s largest and fastest-growing industries.
Beyond the Brief: Creating a Comic Book With AI
Humans are natural-born storytellers. Even before we had written language, we shared our thoughts, ideas and histories through images, with some of the earliest cave paintings dating back to nearly 40,000 BCE.Powerful storytelling in the form of novels, television shows and more, resonate across generations, cultures and languages. However, great storytelling is more than just entertainment. It's also the foundation of successful marketing campaignsNew York-based SecurityScorecard had this in mind when they came to us with an idea for the 2024 RSA Security Conference in San Francisco. The cybersecurity leader wanted a comic book that would immerse readers in their brand story.Telling a story is one thing. Telling it through illustration and text is another ballgame. A traditional approach would have taken hundreds of hours. Could AI help deliver a compelling story on time (and on budget)? You're about to find out. The Brief: Creating a Custom Comic BookSome things you may be wondering
Yes, every Superside subscription offers packaging and merch design services, alongside other design capabilities like web design, 3D design, print design and more. Each pricing level provides credits to bring your packaging and merch design projects to life, ensuring your products stand out and your creative goals are achieved efficiently. Whether it's striking packaging or distinctive merchandise designs, we've got you covered.
When your in-house creative team is stretched thin or you're seeking expert design support for packaging and merchandise, Superside steps up to bolster your business's design efforts. Ambitious enterprises trust our collaborative platform to effortlessly submit briefs, receive instant feedback and enjoy lightning-fast turnarounds. Whether you're a seasoned enterprise or a growing scale-up, Superside delivers top-quality results swiftly, ensuring your packaging and merch design needs are met with excellence and efficiency.
With our roster of full-time, top-tier design talent spanning the globe, we boast a staggering 20x faster turnaround than hiring in-house designers. Superside’s packaging and merch design solutions not only expedite project completion but also liberate your in-house creatives to focus on strategic endeavors, without the risk of projects languishing in a backlog. Choose from our tailored design subscription plans and gain access to your dedicated design team, available around the clock. Experience seamless, stress-free design services and rest assured knowing that your packaging and merch designs are of the utmost quality.
Packaging design is the design of how your product will look on the market shelves. It is the exterior of a package that holds your product and includes the chosen material, information for the buyer, an attractive shape and your brand's graphics, colors and fonts. At Superside, we believe that effective packaging design not only enhances the product's appeal on the shelf but also plays a crucial role in creating a positive user experience and differentiating the product from competitors.
Merchandise design is the process of creating visual assets for products that represent a brand or organization. This includes apparel, accessories, stationery, promotional items and other merchandise that feature the brand's logo, graphics or messaging. Superside’s merchandise design services aim to not only reflect the brand's identity but also to appeal to its target audience and reinforce brand recognition, playing a crucial role in building brand loyalty, increasing brand visibility and generating revenue through the sale of branded products.
Packaging designers and merchandise designers are specific specialties that fall under the umbrella of graphic design. These expert designers are responsible for creating attractive packaging and merchandise that catches a consumer's eye among a sea of similar products. Packaging and merchandise designs are the first physical and emotional connection between customers and products.
Superside's packaging and merch design services offer numerous benefits, including strong brand representation through tailored designs that align with your brand identity, value and messaging. Our eye-catching designs attract consumers' attention, differentiate your products from competitors and ensure consistency across all items, enhancing brand credibility and trust. With engaging and memorable designs, Superside creates positive user experiences that drive customer engagement, repeat purchases and ultimately, increased sales.