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Superside Innovation

What's new at Superside

The latest updates to our services, Superspace platform and more.

New: Custom AI Image Models!

We’re excited to introduce Custom AI Image Models, a game-changing way to scale creative production while keeping every visual on-brand.


With Custom AI image Models, Superside builds and trains an AI model using your brand’s assets—so you can generate high-quality, photographic, illustrated, 3D, or character-based visuals instantly. No more stock photos. No more costly shoots. Just fast, scalable, AI-powered creative designed to fit your brand.

April 2025
New Services
Custom AI Image Models

AI, built for your brand: Unlike generic AI tools, your model is custom-trained on your assets, ensuring every visual reflects your unique identity and brand guidelines.


Faster, more scalable content creation: Generate photographic, illustrated, 3D, or character-based visuals 10x faster, so you can meet growing creative demands without overloading your team.


Lower production costs
: Reduce the cost of large-scale image creation by up to 85% per asset, allowing you to reallocate your budget to higher-impact creative work.


Seamless workflow integration: Access AI-generated visuals directly in Figma and within Superside’s creative workflows, making it easy to create, customize, and deploy assets at scale.


The power of AI with a human touch: AI provides speed and scale, but Superside’s expert creative team fine-tunes every output to ensure quality, consistency, and alignment with your brand.


More creative freedom: With AI handling large-scale production, your team has more time to focus on big ideas and high-impact projects that push your brand forward.

APRIL 2025
New Services
New: AI-Powered Translation & Localization

We’ve launched AI-powered translation and localization to help turn local ads into global campaigns—without losing brand consistency.

Powered by Smartcat, the platform trusted by the Fortune 1000, it blends AI speed with pro linguists for fast, scalable, and culturally relevant translations.


AI-driven, linguist-refined translations: AI generates high-speed translations, while professional linguists review and refine them to ensure cultural relevance, accuracy, and a natural, conversational tone.


Scalable, automated workflow:
Translate marketing campaigns, creative assets, and more with AI-powered workflows that adapt to your brand’s style over time—reducing manual effort while maintaining accuracy.


Seamless team collaboration:
Unlimited users, projects, and languages let teams work together effortlessly, from script uploads to final approvals, keeping translations aligned and on-brand.


Integration-ready for enterprise teams:
Easily connect with existing tools like Figma and streamline localization within Superside’s creative workflows, so you can produce global-ready content without disrupting your process.

February 2025
New Services
New Email Services: Scalable, On-Brand Emails—Seamlessly Integrated with Your Tools

Email Modular Design

  • Think of this as your email design toolkit. A structured system of reusable components lets you create unlimited templates while keeping everything on-brand.
  • More consistency, less hassle, and big cost savings.


In-CRM Email Development

  • We’ll fully code your emails right inside your CRM—whether it’s HubSpot, Salesforce, Klaviyo, Mailchimp, or another platform.
  • Fewer integration headaches. Just seamless, optimized emails ready to send.


Coming Soon:
Template-Based Email Modular Design

  • Want to cut email production costs by up to 40%? This one’s for you.
  • Pre-made modular templates make it easy to scale without sacrificing flexibility or quality.
  • Perfect for teams looking to move fast without reinventing the wheel.
January 2025
New Integration
New Integration: Monday.com

Our newly launched integration transforms tasks on Monday.com boards into projects within Superspace and keeps comments synchronized across both platforms, empowering your teams with better coordination and efficiency.

Easy project initiation: New items added to a Monday.com board will now create a new project in Superspace, removing any duplicate work and speeding up the process.

Synchronized communication: Once connected, all comments will be automatically synced between Monday.com and Superspace, ensuring consistent communication and giving full visibility to users no matter which platform they are working in.

January 2025
New Integration
New Integration: Wrike

With our new Wrike integration, you can seamlessly your Wrike workspaces with Superspace to streamline your project management workflows and communication.

Initiate projects effortlessly: Work items created in Wrike workspaces will now trigger a new project in Superspace, reducing manual setup time and duplicative work.

Synchronized communication: All comments will be automatically synced between Wrike and Superspace to ensure no message is missed no matter where people are working.

Improved resource management: Automate resource management by syncing your attached resources from Wrike to Superspace projects automatically.

December 2024
improvement
Collections leveled up.

We’ve made it easier to organize, search and share your projects and assets in Superspace.

Display by Collection View: Organize your homepage your way—sort projects by collection or status.

Simplified Collection Creation: Create, name and bulk-add projects in just a few clicks. Hit the "+" button to get started.

Right-Click Actions: Manage collections faster—add projects, edit details, view related assets or delete with ease.

Filter by Collection: Find what you need faster, with smarter asset filters.

Q4 2024
NEW SERVICE
Custom AI models with customer UX

Unlocking the full potential of GenAI with custom AI models built to uniquely serve your brand, and scale your overall production. Available to GenAI Consulting customers.

JULY 2024
IMPROVEMENT
Collab Simplification For Larger Initiatives

Simplifying project management for larger, more complex projects. Engage the Superside team seamlessly from a single project and chat, even for multi-workstream initiatives, ensuring a seamless customer experience.

JUNE 2024
IMPROVEMENT
The Super Catalog (new briefing shopfront)

Revamped briefing experience ensuring access to the full breadth of our services. Easily build up your brief for any need, whether it's campaigns, asset production, strategic advisory, AI innovations, or growth solutions.

JUNE 2024
IMPROVEMENT
Digital Asset Management (DAM)

All your company's digital assets in a single, easily accessible place, organized for efficient retrieval, and seamless integration with your workflows.

JUNE 2024
NEW SERVICE
Long form copy

Our copywriting team will be launching long-form copywriting, allowing your brand to benefit from high quality content across digital and print campaigns.

MAY 2024
NEW FEATURE
Jira Integration

Access the world of Superside without leaving your Jira workspace. Key features include one-click project submissions and chatting with your team directly from Jira.

MAY 2024
NEW FEATURE
Asana - Superside Chat

Engage with your Superside team seamlessly within Asana comments, providing a smoother workflow for collaboration.

MAY 2024
NEW FEATURE
MS Teams Connect

Chat directly with your Superside account team from within Microsoft Teams, streamlining communication for enhanced productivity.

MAY 2024
SERVICE EXPANSION
Weekend projects

In order to offer uninterupted value to our customers, Weekend Projects are now available for all customers on our new plans. Weekend Projects will only be available for certain services and no fast turn around projects will be permitted.

APRIL 2024
NEW FEATURE
New User Onboarding

Newcomers can find a more detailed onboarding flow where they can pick their interests, their goals, as well as complete their profile so that we can customize the platform experience to their needs.

APRIL 2024
IMPROVEMENT
AI Preference Management (Team and Project Level)

Take control of whether Superside should use AI to deliver your projects. This feature enables our customers to express their preferences using AI in their projects. Simply turn AI on / off for all projects by default or selectively on a project-to-project basis.

APRIL 2024
NEW FEATURE
Profile-Based Experiences

Customize your user profile with information such as interests and roles (e.g., marketer or creative) to receive a more personalized experience on our platform.