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Winning AI Enhancements and Uses in Creative Workflows

What could AI do for your creative workflows?

Listen to Anne Alo, Executive Creative Director at SiriusXM, and Adam Colyer, Chief Creative Director & Co-Founder of AI Create & Giant Cookie, as they share insights on enhancing the creative process.

In this session, we'll explore adoption tactics, workflow benefits, and global team alignment strategies—all accompanied by real-world examples and case studies to inspire and empower everyone.

What you'll learn

Key takeaways

Fun first approach

To get creative teams started on AI, make it fun. Get people to explore, play, and report what works.

Phases of AI acceptance

Know the stages of AI acceptance: Establishing psychological safety, nurturing curiosity, fostering exploration, achieving satisfaction, embracing experimentation, and then integration.

Embracing uncertainty

Accept uncertainty as part of AI adoption. It's normal not to have all the answers, but you need to define what AI use looks like for you

Embracing AI's creative chaos

Embrace the unpredictability of AI creative tools. Adapt and appreciate unexpected outcomes, as they may lead to unexpected solutions.

Quick testing with image generators

For an easy win, use image generators to quickly test what does or doesn’t work for an asset.

Investing in quality control

AI is saving hours in ideation and development, but it demands more time spent on quality assurance and modification.

ai design services

Save up to 70% on production costs

Leveraging the use of AI, customers like Amazon, Reddit, and Salesforce managed to spend less than half of what they normally would