What could AI do for your creative workflows?
Listen to Anne Alo, Executive Creative Director at SiriusXM, and Adam Colyer, Chief Creative Director & Co-Founder of AI Create & Giant Cookie, as they share insights on enhancing the creative process.
In this session, we'll explore adoption tactics, workflow benefits, and global team alignment strategies—all accompanied by real-world examples and case studies to inspire and empower everyone.
To get creative teams started on AI, make it fun. Get people to explore, play, and report what works.
Know the stages of AI acceptance: Establishing psychological safety, nurturing curiosity, fostering exploration, achieving satisfaction, embracing experimentation, and then integration.
Accept uncertainty as part of AI adoption. It's normal not to have all the answers, but you need to define what AI use looks like for you
For an easy win, use image generators to quickly test what does or doesn’t work for an asset.
AI is saving hours in ideation and development, but it demands more time spent on quality assurance and modification.
Embrace the unpredictability of AI creative tools. Adapt and appreciate unexpected outcomes, as they may lead to unexpected solutions.