Aligning Marketers and Creatives for Smooth Collaboration

Creatives enjoy feeling like there’s a piece of themselves in their work. That doesn’t always resonate with marketers’ “nuts and bolts” need to serve the customer journey. Sit down and figure out where the happy medium exists for your teams.

Don’t tell people what to do—tell them what outcome you want, as concisely as possible. Having a shared understanding of a crystal-clear outcome is the best way to get marketers and creatives on the same page.

Asking someone questions about their work (i.e. “how do you feel about this project?”; “is there anything you’d change if you could?”) prompts them to think more critically about the work, and to ask for resources if need be.

Don't assume that marketers understand creative terminology, or vice versa. Communicate in straightforward, universal language when engaging with diverse functional teams. Refrain from using acronyms or technical jargon.