Did you know that giving feedback in the “right” way makes it easier for organizations to achieve their goals?
Great results can't happen without great collaboration. Watch the recording of the session where we discovered strategies that break down barriers and cultivate a one-team mindset.
Creatives enjoy feeling like there’s a piece of themselves in their work. That doesn’t always resonate with marketers’ “nuts and bolts” need to serve the customer journey. Sit down and figure out where the happy medium exists for your teams.
Don’t tell people what to do—tell them what outcome you want, as concisely as possible. Having a shared understanding of a crystal-clear outcome is the best way to get marketers and creatives on the same page.
Asking someone questions about their work (i.e. “how do you feel about this project?”; “is there anything you’d change if you could?”) prompts them to think more critically about the work, and to ask for resources if need be.
Don't assume that marketers understand creative terminology, or vice versa. Communicate in straightforward, universal language when engaging with diverse functional teams. Refrain from using acronyms or technical jargon.
Streamline the way you localize your content and creative. Partner with Superside to amp up your processes, production and creative performance.
