Now more than ever, consumers are craving engaging brand experiences. But where do you start? And how do you measure the ROI?
Learn about experiential marketing from Ted Bramble, an innovative creative leader with over 25 years of experience leading creative at brands like Netflix, LEGO, Mattel and more.
Your consumer research is your best friend, but when you get into those tiny pieces of flair, trust your intuition.
Everyone is so afraid of getting fired. The willingness to play is what makes marketing memorable and successful.
The key to a brand experience is to activate a “flow state”. Not so hard it creates anxiety, but not so easy that it induces boredom.
Think of how you can help your prospect impress their boss. Ultimately you’re selling to people who have memories and emotions.
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