Turning Fans Into Fanatics With Brand Experiences

Your consumer research is your best friend, but when you get into those tiny pieces of flair, trust your intuition.

Everyone is so afraid of getting fired. The willingness to play is what makes marketing memorable and successful.

The key to a brand experience is to activate a “flow state”. Not so hard it creates anxiety, but not so easy that it induces boredom.

Think of how you can help your prospect impress their boss. Ultimately you’re selling to people who have memories and emotions.