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A Model for Marketing & Creative Harmony

A symbiotic relationship between creative and marketing leads us to our best work, our best results, and our best professional selves.

Watch our session to harness the formula for a prosperous and sustainable relationship, and deconstruct marketing-creative success stories for maximum learning.

Slide deck presented during this session can be accessed at the end of the video.

 
 

Our speakers

Marie Kare
Marie KareHead of Creative, Global Business Brand, Reddit
Ellen VanderWilt
Ellen VanderWiltGrowth Marketing, ex-Adobe

Takeaways from this session

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Understanding the deeper motivations and pressures behind each team’s requests and briefs.

Focus on empathy and active listening to improve mutual understanding and respect.

Carve out time to really review creative assets and understand them.

Recognize and celebrate each other’s expertise, work, and contributions.

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