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Unleash AI’s Power in Marketing Campaigns & Advertising

Looking for ways to capture the power of AI in your marketing projects? Learn from Picsart's Strategy and Growth Advisor, Tatevik Maytesyan as she reveals AI’s real-world applications in marketing. From enhanced workflows to creative innovation, uncover actionable insights for global growth.

Watch the session and tackle e-commerce’s biggest disruption, and explore practical AI solutions for marketers!

Our speaker:

Tatevik MaytesyanStrategy and Growth Advisor at Picsart

Key takeaways:

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Marketers won’t realize true AI efficiency until they’re using it as a data partner

Text and image generators are getting all the air time, but there’s a multitude of tools for customer research, data analysis and more.

The biggest content challenge across industries is production volume.

There’s too much for brands to say, and not enough people to say it with. AI can help reduce the time consuming aspects of creating competitive content.

Look for a holistic integration when finding the right AI tools for you.

From data tools, to copy and image generators, to campaign optimization; ask yourself what fits your tech stack and covers essential use cases.

Prioritize legitimacy when identifying potential AI tools

If an email assistant is functionally identical to ChatGPT, it may be better to simply use ChatGPT, a widely recognized legitimate tool.

Provide AI a reference for "on brand" output.

Treat AI it like a new to business junior employee. Provide a wide context and a detailed brief with some sample copy, and show it what good work looks like for your brand.

Brands are slowly coming around on AI.

While some are abstaining for their own reasons, a growing number of companies are enticed by the speed and consistency that an AI-infused marketing strategy affords.

Marketers will thrive in the AI era

...but only if they learn the suite of tools at their disposal. Those who don’t may lose ground to their more adaptable counterparts. Don't hesitate to explore tools that will enhance your brand.

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