Background
Pioneering a Decentralized Tomorrow
Mysten Labs is at the forefront of constructing the crucial infrastructure for a more decentralized internet. With a team of the brightest minds, Mysten Labs tackles the fundamental challenges in Web3, focusing on security, reliability, and mass adoption readiness.
Their comprehensive approach spans research, development, productization, and growth, executed in parallel to ensure continuous progress. Mysten's commitment is to solve foundational problems, creating tools that empower individuals and creators with unprecedented ownership over their data and content.
THE BRIEF
Creating a Visual Language for Mysten Labs
MystenLabs wanted to develop templates to create rapid, unique, and visually appealing imagery that encapsulates the essence of Web3. How did they describe the visuals to represent the Internet of tomorrow? Abstract, evocative, and stimulating.
Our guidance
After identifying a style that resonated with Mysten Labs, Superside AI experts used tailored permutation settings and carefully crafted prompts to streamline the generation of diverse variations. This efficiency allowed Mysten Labs to swiftly explore various "fantasy" photographic styles and find the perfect match for the brand's identity.
The woRK
Crafting the Future of the Internet Visually
We followed two different directions in our creative exploration journey.
Direction 1
This direction allowed for a broad exploration of concepts, where each image portrays a unique aspect of the digital evolution envisioned by Mysten Labs.
Blockchain in Gaming
Ownership via NFTs
Reshaping the Digital Frontier
Future of Web3 and Gaming
Direction 2
This direction ensures a unified brand visual identity, where each image—while distinct—contributes to a collective narrative about the transformative impact of Web3 and gaming.
THE IMPACT
The Transformative Power of AI-Enhanced Imagery
The collaboration between Mysten Labs and Superside broke new ground, marrying the futuristic vision of the former with the cutting-edge creativity of the latter.
Design hours saved
Mysten Labs leveraged Superside AI expertise to streamline the creative process and reduce design hours by 34.37%.
Unique images generated
Mysten Labs had quick access to 198 unique and visually compelling images, 100% on-brand.
Customer satisfaction
What's the ultimate achievement for a creative? Securing that flawless 5/5 rating from your client, punctuated by a flurry of exclamation marks to showcase their sheer delight.
You've nailed it!!! Super happy with the outcome!!!
Superside: Human-Powered Design, Enhanced by AI
Extend your in-house creative team to reduce project costs, accelerate timelines and unlock new creative possibilities