Background
A Fork in the Road
Despite its innovative concept, OPA! Link found itself at a crossroads. Known for making gifting everyday eats a breeze, its visual identity didn't match up, mirroring more of a fintech than a fun, food-focused app. This mismarriage reflected an identity crisis that could potentially hinder its connection with its target audience.
THE BRIEF
A Recipe for Rebranding
OPA! hungered for a complete makeover—a rebranding that could sprinkle the right flavor into its presence, making it as appetizing as the concept it promised. The order was tall: not only did the brand need a new look, but it also required a feast of social media assets to share its transformed identity with the world.
Our guidance
Understanding the stakes, we rolled up our sleeves to cook up a brand image that could capture the essence of OPA!—warm, inviting, and irresistibly appealing. It was clear that the brand needed to shed its corporate cloak and don something more fitting for the culinary joy it sought to spread.
The woRK
Crafting the New Culinary Cool
In just one month, Superside took OPA! from Opalink—a name that echoed tech corridors rather than gastronomic celebrations—to its new, vibrant identity.
For its new campaign, Superside guided OPA! around the insight that people cherish celebrating the little things in life. "Celebrate Everything" became our mantra, infusing every piece of content with a flavor that appealed to tastes, occasions, and demographics.
Adding AI to the menu
Early on, Superside had to address the inconsistency of the client-supplied images. So our creative AI experts tapped into Midjourney to craft visually stunning food photographs and further enhanced them in Photoshop to ensure OPA! had the best visuals: vibrant images seasoned with the right colors and shot from the most enticing angles.
The campaign quickly became a carnival of culinary delight. Each visual, each line of copy, was marinated in fun, wisdom, and a charm that was hard to resist.
THE IMPACT
Serving Success on a Silver Platter
OPA!'s full-flavor brand transformation can teach businesses a thing or two about standing out with cutting-edge creative.
Complete brand overhaul
In just 1 month from conception to rollout, OPA! redefined what it stood for and dressed its brand in an identity that truly reflected its mission.
Creative abundance
OPA! increased 3X the volume of social media assets with creativity and AI on its side, amplifying its presence and engagement.
Customer satisfaction
The blend of creativity, technology, and strategic thinking that Superside brought to the table won us a perfect score of 5/5. Nothing beats the feeling of being recognized for elevating design!
Our experience working with your team has been exceptional!
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