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A MARKETING LEADER’S GUIDE

Growing Against the Odds

Faced with a turbulent market and dwindling demand, marketing leaders are under more pressure than ever. So, how can they chart the right course through choppy waters?

Featuring experts from

Don’t batten down the hatches

Now’s the time to make smart, calculated bets on growth.

From building a resilient organization, to planning, budgeting and placing smart bets on growth, we've gathered insights from the industry's best and brightest to help light the way forward in these turbulent times.

Sailing through economic headwinds

Navigating the choppy seas of marketing has never been more difficult.

That's why we tapped CMOs, VPs of Marketing and Growth Marketers for their best advice to win in this market. Get in-depth insights and frameworks to help you make smart, ROI-driven bets to hit your ambitious growth targets.

level up your skills

What will you discover?

Insights from industry leaders

Hear how your peers are dealing with this market.

Actionable takeaways & tools

Come away with a framework for placing smart bets.

An interactive experience

Watch, listen and play games every step of the way.

Amir Jaffari
Justin Rands
Ethan Duff
Marc Vitulli
Myriam Malinge
Joseph Bradley
Billy Schneider
Xander Shapiro
Amir Jaffari
Justin Rands
Ethan Duff
Marc Vitulli
Myriam Malinge
Joseph Bradley
Billy Schneider
Xander Shapiro

"Superside makes it easy for Shopify's Growth team to get design done well and fast. Their platform is intuitive and enables speed."

Amir Jaffari, Growth Lead at Shopify
4,375Assets per concept delivered
12h-24hTurnaround time

"I am beyond happy with the work. Your designers routinely save the day!"

Justin Rands, Director of Brand at Oyster
57%Production time saved
$10,775Cost savings
20Videos delivered

"Superside has been a huge, huge success for us. Managing the design volume expected of our team was only possible with the support Superside provides."

Ethan Duff, Global Head of Creative at Salesforce

"Thanks to Superside, we’ve elevated ourselves. We’ve changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into robust marketing campaigns that move the needle."

Marc Vitulli, VP Marketing at S&S Activewear
4xIncrease in design capacity
60%Reduction in time to market
60+Number of brands

"For us it has been important to find a creative partner like Superside –a team we can trust to deliver quality work on time, even with short notices."

Myriam Malinge, Head of Marketing and Comms at Satair
100Average NPS for design projects
24h-48hTurnaround time

"We have access and responsiveness to meet our business-critical needs. The combination of quality, speed and 24/7 support allows us to be agile and efficient."

Joseph Bradley, Global VP of IoT & Digital Services at Cisco

"The biggest benefit is time savings. The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison."

Billy Schneider, Director of Digital Marketing at Oportun

"Superside took the time to learn about our company, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits."

Xander Shapiro, Chief Marketing Officer at ZEA

"Superside makes it easy for Shopify's Growth team to get design done well and fast. Their platform is intuitive and enables speed."

Amir Jaffari, Growth Lead at Shopify
4,375Assets per concept delivered
12h-24hTurnaround time

"I am beyond happy with the work. Your designers routinely save the day!"

Justin Rands, Director of Brand at Oyster
57%Production time saved
$10,775Cost savings
20Videos delivered

"Superside has been a huge, huge success for us. Managing the design volume expected of our team was only possible with the support Superside provides."

Ethan Duff, Global Head of Creative at Salesforce

"Thanks to Superside, we’ve elevated ourselves. We’ve changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into robust marketing campaigns that move the needle."

Marc Vitulli, VP Marketing at S&S Activewear
4xIncrease in design capacity
60%Reduction in time to market
60+Number of brands

"For us it has been important to find a creative partner like Superside –a team we can trust to deliver quality work on time, even with short notices."

Myriam Malinge, Head of Marketing and Comms at Satair
100Average NPS for design projects
24h-48hTurnaround time

"We have access and responsiveness to meet our business-critical needs. The combination of quality, speed and 24/7 support allows us to be agile and efficient."

Joseph Bradley, Global VP of IoT & Digital Services at Cisco

"The biggest benefit is time savings. The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison."

Billy Schneider, Director of Digital Marketing at Oportun

"Superside took the time to learn about our company, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits."

Xander Shapiro, Chief Marketing Officer at ZEA
Drive Growth

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