How Oyster Automates Global Social Media Campaigns
Background
Oyster's Global Challenge
Oyster, the go-to experts in global talent management, found themselves in a bit of a pickle. They needed to keep their brand message consistent across the globe while making sure each region felt the local love and the local language. It was like trying to conduct an orchestra where every musician was in a different country!
Operating in a field that changes faster than you can say "international hiring," Oyster knew they needed a smart solution to manage their social media campaigns worldwide. How could they do this without breaking the bank or running their team ragged?
THE BRIEF
From Static Posts to Scroll-Stopping Content
Oyster had a vision: transform their carousel posts from "meh" to "wow!" They set out to create animated content that would make even the fastest scrollers take notice. Their 3-step game plan?
- Build trust and brand affinity across the globe
- Boost engagement and get those website clicks rolling in
- Show potential candidates the exciting global opportunities waiting for them at Oyster
Oh, and they casually mentioned they needed 20 videos. No small feat!
Our guidance
Superside understood Oyster's need for efficiency and impact. Therefore, we proposed leveraging Storyteq, a platform designed to automate content creation at scale.
The woRK
Superside's Secret Sauce: Automation with a Side of Creativity
Superside deep-dived into Oyster's existing Figma designs and adapted them into templates to accommodate text and image variations across different regions, ensuring consistency and local relevance.
Here's how we cooked up the magic:
Design customization
We tailored existing designs to facilitate automation, clearly distinguishing between elements that would remain standard and those that needed to vary by region.
Automation wizardry
We unleashed the power of Storyteq's After Effects extension, creating smart templates that could adapt faster than you can say "global talent solutions."
Lightning-fast production
We crafted a master spreadsheet to wrangle all the content variables. One CSV file to rule them all!
After uploading a single CSV file, we rendered out the batch of 20 videos in just 15 minutes.
Final videos
THE IMPACT
Maximizing Efficiency and Reducing Costs
Oyster significantly optimized its social media content creation process. Production was cut from 184 to 81 hours, and the associated costs were reduced from $18,900 to $8,115.
Time warp
We slashed production time by 57%. It's like turning a 1-hour meeting into a focused 26-minute session, every single time. Or compressing a standard 40-hour workweek into about 17 hours, freeing up over half the week for strategic thinking and innovation.
Money matters
Oyster saved $10,775 in production costs. That's a significant amount to reinvest in other global talent initiatives.
Scaling new heights
Oyster can now adapt their content for different markets with ease, allowing them to be more responsive and relevant in each region.
So, what's next for Oyster's campaigns? We can't wait to find out, but one thing's for sure—they've got the tools to make waves in the global talent pool, one eye-catching social media post at a time.
What could your brand achieve with the right automation strategy in place?