20 Best AI Prompts for Logo Design in 2024 (Midjourney)
Published Jul 5
AI technology offers a cost-effective solution if you need a brand-new business logo but don’t have the design resources to create one. However, articulating your design brief to a nonhuman isn’t always as easy as expected. Stuck? Then, you’ll love this list of the best AI logo prompts for use in various industries. We also share tips on how to avoid common prompting pitfalls.
A killer logo is key to ensuring your brand gets noticed—and remembered. It’s a visual representation of your unique business and a starting point for customers to engage with your brand’s story. It should also be the most easily identifiable aspect of your company.
In fact, 75% of people say they recognize a brand primarily by its logo, and a logo alone can forge a brand’s first impressions by 90%. In essence then, making certain you ace your company logo right from the start is vital.
Fortunately, inventing impressive logo concepts has become much more accessible, which is why 36.7% of small businesses currently use online logo builders to achieve their branding objectives.
The advent of artificial intelligence (AI) has transformed logo design. This technology has revolutionized the way we approach creative processes, significantly improving productivity with many time-saving and cost-effective benefits.
In today’s guide, we’ll explore some interesting prompts for logo design using Midjourney, with insights and guidance from our Gen AI design experts, Nicole Naicker and Alina Starovoitova.
Understanding AI Logo Design Prompts
First, a quick recap of how AI prompts work. When you log into an AI tool like Midjourney or ChatGPT, the prompt you provide gives the AI tool instructions to compose an image. Simple, right?
Not quite. It’s not enough to only provide a general image concept. To get the best result, you’ll need to specify additional elements: Your preferred style, target audience and preferred color palette, for example. Once you’ve mastered these nuances, you’ll be able to tap into other benefits AI technology has to offer.
When choosing your AI tools, you’re now spoilt for choice. We’re big fans of ChatGPT and Midjourney, but you may want to consider other AI logo generators, too.
Alternatively, if you’re not up for the creative heavy lifting, have a look at these top logo design companies. Many of them employ AI technology in their processes and are pros at crafting enterprising solutions.
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4 Types of AI Prompts for Logo Design
Just like there’s a diversity of logo types, a range of different AI prompts can be used to generate your ideal logo.
Ultimately, what you prize most in your company logo should dictate the type of AI logo prompt you use. For example, if you want to evoke a certain feeling in potential customers, a conceptual prompt may be the way to go.
There are no hard-and-fast rules, though. You can mix elements of more than one prompt type to create a design that fulfills your unique logo objectives.
Best Practices for Crafting Effective AI Logo Prompts
Ready to get the best from your AI logo prompts? Follow these best practices to get great results:
- Be clear and specific: The clearer your instructions, the better the chances your AI tools will generate a logo that aligns with your vision. Specify elements such as logo styles (e.g., “mascot logo,” “minimalist logo,” or “futuristic logo”), shapes and colors, as well as any concepts your logo should symbolize. For example, “growth” or “innovation.”
- Incorporate keywords: Guide the AI to focus on what’s most important to your brand, using keywords. Use terms that are congruent with your brand identity—e.g., “energetic” or “modern”—along with any key terms related to your specific industry or business offering. For example, “sustainable” or “cutting-edge.”
- Balance detail and flexibility: Provide enough detail to guide the AI, while still leaving room for creative surprises. You can use a more open-ended prompt, for instance, or be specific about some elements and less restrictive with others. For example: “Design a logo that embodies the concept of sustainability, using clean lines, nature motifs and earth tones.”
- Iterate and refine: Chances are you’ll need to run through a few versions of your AI prompting before clinching a design you really love. Take the time to iterate, changing your design one aspect at a time, until you’ve honed the perfect logo.
If you feel like all this cerebral creativity might be a bridge too far for you right now, don’t worry. These famous logo designs will help get your creative juices flowing. If they don’t, these logo design tips and tricks surely will.
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The 20 Best AI Prompts for Logo Design in 2024 (Midjourney)
The following logo prompts are the result of a combination of several elements: ChatGPT for brainstorming, Midjourney for image generation, and the expert insights of Superside’s Generative AI designers, Nicole and Alina.
Nicole mentions something important that should be kept in mind:
The Midjourney prompt-based process simplifies the development of initial logo drafts. However, these drafts typically require significant refinement and iteration, often beyond Midjourney’s capabilities. While the tool is user-friendly and offers considerable flexibility for those skilled in prompt crafting, it does have limitations. Designers need to use additional design software to achieve the desired level of intricacy, refinement and customization for logo development.
This highlights how challenging it is to create logos using only AI. Moreover, AI-generated logos aren’t protected by copyright laws, which is why it is necessary to make the appropriate modifications and use an AI-enhanced creative service to match your company's needs. Here is what Alina has to say about the difficulty of generating AI logos using Midjourney:
One of the main challenges I met while using Midjourney to create logos was the basic nature of the outputs. Whether it was for a coffee shop, tech conference or a logo for a gym, the results often had a generic "vector logo stock" look and feel. It was challenging to generate fresh, unique, and non-cliché ideas.
Now, let’s get into the industry-specific nitty gritty with Superside’s list of the best AI logo prompts for your particular business.
1. Modern tech startup logo
Contemporary, cutting-edge themes best describe modern tech startups. A logo on the minimalist side of the design spectrum combined with a cool color scheme will convey a futuristic look.
| Prompt template |
|---|
| "Create a sleek and modern logo for a tech startup named [Company Name], incorporating minimalist geometric shapes and a cool blue color scheme. Ensure the logo reflects innovation and cutting-edge technology, suitable for both digital and print media." |
Here’s how the result looks in Midjourney:
Prompt used: Create a sleek and modern logo for a tech startup named "LuminaTech", incorporating minimalist geometric shapes and a cool blue color scheme. Ensure the logo reflects innovation and cutting-edge technology, suitable for both digital and print media.
2. Organic food brand logo
Health-conscious consumers value freshness and quality. An organic food brand logo should emphasize these elements as core tenets of its business. It might include realistic details—e.g., leaves and plants—and use warm (e.g., orange and brown) or cool tones (e.g., green) to convey an authentic connection between its products and the earth.
| Prompt template |
|---|
| “Design a logo for an organic food brand called [insert brand name], featuring earthy tones, leaf motifs and a rustic, hand-drawn style. The logo should evoke nature, freshness and quality, and should be ideal for use in packaging and marketing materials.” |
Here’s the final result of using this prompt in Midjourney:
Prompt used: Design a logo for an organic food brand called "EcoGarden Foods", featuring earthy tones, leaf motifs, and a rustic, hand-drawn style. The logo should evoke freshness and natural quality, ideal for packaging and marketing materials.
3. Luxury fashion brand logo
Luxe brands are all about exclusivity and desirability. Experiment with simple lines combined and opulent colors like silver or gold. A classic emblem logo could work well here (think Versace).
| Prompt template |
|---|
| “Generate an elegant, sophisticated logo for a luxury fashion brand aimed at [insert target audience], using gold accents and a classic serif font. The logo should exude exclusivity and high-end fashion, perfect for use on clothing labels and store signage.” |
Here’s the result of using this prompt:
Prompt used: Generate an elegant and sophisticated logo for a luxury fashion brand named "Le Majestique", using gold accents and a classic serif font. The logo should exude exclusivity and high-end fashion, perfect for use on clothing labels and store signage.
4. Eco-friendly company logo
A logo incorporating elements that highlight a commitment to sustainability and the environment is crucial for eco-friendly brands. Relevant graphic components might include nature imagery. Keep it simple to help position your company as forward-thinking and environmentally conscious.
| Prompt template |
|---|
| “Craft a logo for an eco-friendly company called [insert company name], emphasizing green hues, natural elements like trees or water, and a clean, modern aesthetic. The logo should communicate sustainability and environmental consciousness, and be suitable for digital platforms and product packaging.” |
Let’s see what the AI gave us after using this prompt:
Prompt Used: Craft a logo for an eco-friendly company called "GreenWave Solutions", emphasizing green hues, natural elements like trees or water, and a clean, modern aesthetic. The logo should communicate sustainability and environmental consciousness, suitable for digital platforms and product packaging.
5. Children’s toy store logo
Whimsical, friendly and playful are good key terms when using AI prompts to design a logo. Consider including a mascot like a teddy bear or doll and bright primary colors to appeal to children and their families. Also specify you’re after a “mascot logo” if that’s what you’d like to create.
| Prompt template |
|---|
| “Create a playful and colorful mascot logo for a children’s toy store named [insert store name], incorporating whimsical characters and primary or pastel colors. The logo should appeal to children and parents alike, and be fitting for store signage, packaging and marketing materials.” |
Here’s how the AI logo would look like using this prompt:
Prompt used: Create a playful and colorful logo for a children's toy store named "PlayPalace", incorporating whimsical characters and vibrant colors. The logo should appeal to children and parents alike, fitting for store signage, packaging, and marketing materials.
6. Fitness gym logo
This logo should encapsulate energy and vitality to attract fitness enthusiasts. Consider a bold, modern design incorporating elements of strength and stamina, such as boxing gloves or barbells. Augment its reach by ensuring your logo is suitable for a wide range of branding opportunities, from equipment to apparel.
| Prompt template |
|---|
| “Design a dynamic, energetic logo for a fitness gym called [insert company name], using bold fonts and vibrant colors. The logo should convey strength and vitality, and should be ideal for use on gym apparel, signage and promotional materials.” |
Let’s take a look at the result:
Prompt used: Design a dynamic and energetic minimalistic logo for a fitness gym called "DynamicFit", using bold fonts and vibrant colors. The logo should convey strength and vitality, ideal for gym apparel, signage, and promotional materials.
7. Coffee shop logo
Picture of a cozy coffee shop on the corner of a bustling street. Picture the ambience, the smell and the familiar hum of a coffee grinder. Now translate what you see in your mind’s eye into words and imagery. This could be a steaming cup of coffee or an ice-cold Greek frappé. Include warm colors in your AI prompt to help create an inviting layout, and remember to mention branding opportunities.
| Prompt template |
|---|
| “Generate a cozy and inviting logo for a coffee shop named [insert brand name], incorporating warm colors, coffee beans and a steaming cup motif. The logo should create a welcoming atmosphere, suitable for shop signage, menus and merchandise.” |
Here’s the AI logo output:
Prompt used: Generate a cozy and inviting logo for a coffee shop named "CozyCup Café", incorporating warm colors, coffee beans, and a steaming cup motif. The logo should create a welcoming atmosphere, suitable for shop signage, menus, and merchandise.
8. Tech conference logo
Opt for a contemporary look when designing a tech conference logo. The colors, font and graphics suggested in your AI prompt should ultimately convince savvy techies that your conference showcases the industry’s top trends and innovations.
| Prompt template |
|---|
| “Create a futuristic and professional-looking logo for a tech conference called [insert conference name], featuring sleek lines, modern fonts and a tech-inspired color scheme. The logo should reflect innovation and industry leadership, ideal for digital promotions and event materials.” |
This is what the logo looks like in Midjourney:
Prompt used: Create a futuristic and professional logo for a tech conference called "ElevateTech Summit", featuring sleek lines, modern fonts, and a tech-inspired color palette. The logo should reflect innovation and industry leadership, ideal for digital promotions and event materials.
9. Pet store logo
You want your pet store logo to convey trust and care. After all, you’re dealing with people’s beloved fur friends. Use vibrant colors as these tend to be family friendly and consider featuring cute icons with broad appeal to make the logo accessible to most pet owners.
| Prompt template |
|---|
| “Design a friendly, approachable logo for a pet store that caters to [name specific pet types], featuring pet icons such as dogs, cats or paw prints, and a bright, cheerful color scheme. The logo should appeal to pet owners and convey care and trust, perfect for store signage and marketing materials.” |
This is how the logo looks–beautiful, in my opinion!
Prompt used: Design a friendly and approachable logo for a pet store named "PetJoy Market", featuring pet icons such as dogs, cats, or paw prints, and a bright, cheerful color scheme. The logo should appeal to pet owners and convey care and trust, perfect for store signage and marketing materials.
10. Craft brewery logo
For a craft brewery, aim for a logo that emphasizes tradition and the artisanal nature of brewing. Avoid bright colors and emphasize earth tones instead. Brewing materials and hops imagery could possibly be included, but keep the design simple and consider using a plain background.
| Prompt template |
|---|
| “Generate a rustic, artisanal-style logo for a craft brewery called [insert brewery name], incorporating hops imagery, traditional brewing tools and earthy tones. The logo should evoke craftsmanship and quality, and should be suitable for beer labels, tap handles and promotional materials.” |
Good old, vintage logo we have right here!
Prompt used: Generate a rustic and artisanal logo for a craft brewery called "Heritage Brew Co.", incorporating hop imagery, traditional brewing tools, and earthy tones. The logo should evoke craftsmanship and quality, suitable for beer labels, tap handles, and promotional materials.
11. Music festival logo
To get the maximum impact from your marketing collateral for a music festival, it’s best to focus on designs that generate a sense of energy and excitement. Imagery like drums or guitars work well, especially when combined with a bold logo style and dynamic colors.
| Prompt template |
|---|
| “Create a vibrant and energetic logo for a music festival named [insert festival name], featuring musical elements like notes or instruments, and a dynamic color scheme. The logo should capture the excitement and diversity of the event, and be perfect for digital promotions and merchandise.” |
Partygoers, here’s your AI logo–Synergy Fest looks awesome!
Prompt used: Imagine a vibrant and energetic logo for a music festival named “Synergy Fest”, featuring musical elements like notes or instruments, and a dynamic color palette. The logo should capture the excitement and diversity of the event, perfect for digital promotions and merchandise.
12. Real estate agency logo
When prompting AI to generate a realty agency logo, try to emphasize trust, expertise and market experience. A residential agency could benefit from warm, friendly colors. On the other hand, commercial firms align well with boldness and authority, which you can achieve by using shades of gray, red and black in your logo.
| Prompt template |
|---|
| “Design a sleek, professional logo for a real estate agency that specializes in [insert property type], using modern fonts, architectural elements and a sophisticated color scheme. The logo should convey trust and expertise, and be ideal for use on business cards, signage and marketing materials.” |
This is what the AI real estate logo looks like:
Prompt used: Imagine a sleek and professional logo for a real estate agency named "Grand Luxe Realty" that specializes in luxury properties, using modern fonts, architectural elements, and a sophisticated color scheme. The logo should convey trust and expertise, ideal for business cards, signage, and marketing materials.
13. Art gallery logo
It’s important to cultivate a sense of elegance, creativity and sophistication when designing an art gallery logo. The style of font is also key as it should embody eloquence. Bear in mind the logo will need to be extended to promotional materials such as invitations.
| Prompt template |
|---|
| “Generate an elegant and artistic logo for an art gallery named [insert gallery name], incorporating artistic motifs, a refined color scheme and a stylish font. The logo should reflect creativity and sophistication, and be suitable for gallery signage, invitations and promotional materials.” |
Take a look at the final result:
Prompt used: Imagine an elegant and artistic logo for an art gallery named "Canvas & Co.", incorporating artistic motifs, a refined color palette, and a stylish font. The logo should reflect creativity and sophistication, suitable for gallery signage, invitations, and promotional materials.
14. Adventure travel company logo
An evocative design that inspires excitement and a desire to explore would work well here. Consider using bold colors and striking outdoor imagery like snowy peaks or raging river rapids. The AI prompt should also include where you propose to use the logo.
| Prompt template |
|---|
| “Create an adventurous and bold logo for an adventure travel company called [insert company name], featuring outdoor elements like mountains, rivers or compasses, and a vibrant color scheme. The logo should evoke excitement and exploration, ideal for digital platforms and promotional materials.” |
It’s time to go on an (AI-powered) adventure!
Prompt used: Imagine an adventurous and bold logo for an adventure travel company called "Adventure Horizons", featuring outdoor elements like mountains, rivers, or compasses, and a vibrant color scheme. The logo should evoke excitement and exploration, ideal for digital platforms and promotional materials.
15. Bakery logo
Who doesn’t love freshly baked goods? When prompting AI for this type of business, try to conjure up the look and feel of your favorite bakery. The design of this logo should feel authentic and warm, and possibly include mouthwatering food imagery (e.g. bread or pastries). You’ll want it to look mouthwatering as well as suitable for shop signage and branding.
| Prompt template |
|---|
| “Design a charming, delicious-looking logo for a bakery known for [insert produce names], incorporating baked goods imagery and warm, inviting colors. The logo should convey quality and homeliness, and be perfect for shop signage, packaging and marketing materials.” |
Let’s see the final result:
Prompt used: Imagine a charming emblem logo for a bakery named "Whisk & Whimsy" known for baking cookies. The logo should convey quality and homeliness, perfect for shop signage, packaging, and marketing materials.
16. Nonprofit organization logo
Start with the mission of the nonprofit organization you wish to craft a logo for, then think about motifs symbolic of this type of work. Be explicit about the kind of feeling you wish to achieve visually to inform the logo’s color palette.
| Prompt template |
|---|
| “Generate a compassionate and inspiring logo for a non-profit organization focused on [insert cause of mission], using symbols of unity, support and a hopeful color palette. The logo should communicate the organization’s mission and values, and be suitable for digital platforms and promotional materials.” |
This is the final AI result:
Prompt used: Imagine a compassionate and inspiring logo for a non-profit organization focused on Promoting Mental Health Awareness with the name "BrightMind Awareness", using symbols of unity, support, and a hopeful color palette. The logo should communicate the organization's mission and values, suitable for digital platforms and promotional materials.
17. Yoga studio logo
Up the zen quotient when prompting AI to generate a yoga studio logo. Serenity and balance are key states of bliss you should try to breathe into the design, using calming symbols and tranquil colors. Remember this logo will need to work well on signage and apparel, too.
| Prompt template |
|---|
| “Create a serene and balanced logo for a yoga studio that offers [insert services], featuring calming elements like lotus flowers, yoga poses or mandalas, and a tranquil color scheme. The logo should evoke peace and wellness, and be ideal for use on studio signage, apparel and marketing materials.” |
Here’s how the AI yoga logo looks like:
Prompt used: Imagine a serene and balanced logo for a yoga studio named "Tranquil Flow Yoga" that offers Aerial Yoga, featuring calming elements like lotus flowers, yoga poses, or mandalas, and a tranquil color scheme. The logo should evoke peace and wellness, ideal for studio signage, apparel, and marketing materials.
18. Educational institution logo
Prestige and academic excellence are key terms to use when prompting AI to create an educational institution logo. Suggest an authoritative color palette, like gray and navy blue, and incorporate academic symbols like books or a representation of the institute itself. Consider the logo’s application on digital platforms and promotional materials.
| Prompt template |
|---|
| “Design a prestigious and scholarly logo for an educational institution named [insert institution name], incorporating academic symbols like books, laurel wreaths or graduation caps, and a traditional color palette. The logo should convey knowledge and achievement, and be suitable for digital platforms and promotional materials.” |
This is the final result after using this AI prompt:
Prompt used: Imagine a prestigious and scholarly logo for an educational institution named "Pinnacle Academy", incorporating academic symbols like books, laurel wreaths, or graduation caps, and a traditional color palette. The logo should convey knowledge and achievement, suitable for digital platforms and promotional materials.
19. Beauty salon logo
Strive for elegance when crafting a beauty salon logo. Consider using a sophisticated color palette as well as beauty-related imagery. Your font choice should convey style and luxury and help make the logo irresistible to beauty aficionados.
| Prompt template |
|---|
| “Generate a stylish and luxurious logo for a beauty salon known for [insert services], using elegant fonts, beauty-related imagery like brushes or lipstick and a sophisticated color scheme. The logo should convey elegance and quality, and be perfect for salon signage, packaging and marketing materials.” |
Here’s the beauty salon AI logo:
Prompt used: Imagine a stylish and luxurious logo for a beauty salon named "Allure Aesthetics" known for Facials and Skin Treatments, using elegant fonts, beauty-related imagery like scissors, brushes, or makeup, and a sophisticated color scheme. The logo should convey elegance and quality, perfect for salon signage, packaging, and marketing materials.
20. Sports team logo
Rally support for a sports team logo by prompting the AI to generate a dynamic, bold and memorable design. Key themes to incorporate include strength, athleticism and team unity. This logo should be fit for use on team apparel, merchandise and promotional items.
| Prompt template |
|---|
| “Create a bold and dynamic logo for a sports team called [insert team name], featuring athletic imagery like mascots, balls or equipment, and a strong, vibrant color palette. The logo should convey strength and team spirit, and be ideal for use on uniforms, merchandise and promotional materials.” |
Here’s the logo:
Prompt used: Imagine a bold and dynamic logo for a sports team called "Power Dash", featuring athletic imagery like mascots, balls, or equipment, and a strong, vibrant color palette. The logo should convey strength and team spirit, ideal for uniforms, merchandise, and promotional materials.
How to Overcome Common AI Logo Prompt Challenges
You may need to refine your AI prompts to get the perfect output for your logo. Be patient. Rome wasn’t built in a day and nailing the best logo for your business in a hurry is unlikely, too.
We know it can be challenging, especially if you’re new to the AI game, so we’ve listed common pitfalls to avoid:
- Vague prompts: Using inexplicit language in your prompts might produce a logo without the essential elements of your brand. Be specific in describing visual components. If possible, reference examples showcasing what you’re after.
- Overly complex prompts: Keep your prompts succinct. Overwhelming information can confuse the tool and result in a cluttered or inconsistent design. For your first prompt, prioritize elements you feel are really important, then tweak the logo until you’re satisfied with the final outcome.
- Misalignment with brand identity: Prompting AI to comprehend and replicate your brand personality is pivotal. A logo that isn’t aligned with it is a disconnect customers are sure to notice. Mitigate this by highlighting the key message you want your brand to convey, and use terminology and a graphical style consistent with your existing assets.
That being said, it’s clear that creating logos solely with AI is not the best way to get amazing results. As Nicole mentions, Superside can help you overcome this barrier:
Skilled designers bring the nuanced understanding and precision required to align logos with brand values, target audiences and design principles. Although AI tools can assist with initial drafts, they often lack depth, customization and may pose copyright risks. Superside’s comprehensive logo development process excels by managing details, balancing elements and crafting unique logos that surpass AI capabilities.
Although all previous logos were created only with Midjourney and the prompt used without further editing, our team of talented AI designers doesn’t solely rely on AI. This approach is a game changer for AI design creation, as mentioned by Alina:
I use AI (Midjourney, in this case) as a tool for assistance rather than relying on it throughout the entire process. When working on various design projects, creative blocks can sometimes occur, and AI can be helpful in overcoming them. It also helps to break through conventional thinking, offering new, unexpected ideas and inspiration that might not have been considered otherwise.
Superside Redefines Logo Design With AI
AI technology is at the forefront of the logo design frontier. It’s not infallible, though. While AI and great logo design prompts can produce visual renderings at pace and at scale, human skill is necessary to ensure these generated insights align with reality.
Inevitably, it’s the fusion of AI and human expertise that’s paramount to achieving a logo design outcome that will truly resonate with your target audience. Fortuitously, Superside’s AI-powered design team blends human acumen and cutting-edge technology with flair. We have extensive experience testing and rolling out a wide range of AI creative, including custom logo design. Our scope of work also spans across various industries, from edtech and finance to HR, IoT and more.
Of course, there’s more to a business than just a standout logo. Happily, we also pack world-class branding development, graphic design services and other offerings into one convenient subscription bundle.
Want to find out more? Book a free demo call—we love creating logos for our customers.
Elevate Your Designs with the Fusion of AI and Human Creativity
At Superside, our top-notch creatives work side by side with AI, following the latest trends to make your company stand out, scale faster and achieve more conversions. Want to learn more?
Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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