10 branded AR filter examples from cool enterprises in 2025
Branded AR filters can turn everyday campaigns and events into can’t-miss experiences. Delve into practical strategies and explore 10 real-world examples that showcase how top enterprise brands use AR to connect with their target audience in innovative ways.
Imagine this: You launch a new running shoe brand, so you skip the old advertising playbook and release an AR filter that lets customers “try on” the shoes, run through a gamified track and challenge friends to beat their finishing time.
Suddenly, you don’t just sell shoes anymore. You’ve blended product demo, play and eCommerce into an interactive adventure that people can’t wait to share. The result: More eyes on your brand, deeper engagement and a fast-track to sales.
Many of your customers may already be hungry for AR filters and other immersive experiences. Over 90% of U.S. shoppers use or are open to using AR for shopping, and nearly all who’ve tried it (98%) say the tech helps them decide what to buy.
As attention spans shrink, the brands that win are those that embrace experiential marketing. In fact, 82% of consumers report having a more positive perception of brands that prioritize this approach.
AR brand filters can put your brand light-years ahead of your competitors. It can also fuel brand awareness, engagement and conversion across your entire pipeline. In this article, we break down why AR filters are must-haves for enterprise marketers and showcase several superb examples of brands that have used AR to their advantage, with insights from Carolina Piedrahita, Senior Producer 3D, AR & Immersive Experiences at Superside.
Why use augmented reality filters in your marketing campaign?
Branded augmented reality filters are no longer fun gimmicks. In the right hands, they’re powerful tools that help brands stand out, drive user engagement and turn passive consumers into co-creators who play, share and amplify their messages.
What makes a branded AR filter effective for enterprise marketing campaigns is that it goes beyond visual flash — it tells a story. The best filters blend strategic storytelling, technical finesse, and visual identity in a way that reinforces the brand’s core message. The goal isn’t just to impress, but to engage and be remembered.
Let’s take a closer look at why AR filters have become a popular tactic in multichannel campaigns the world over:
Harness the power of AR
Discover the ins and outs of AR marketing and design in our total guide, including modern B2B and B2C examples, best practices, design tools and more.
1. Support social media marketing efforts
AR filters can supercharge your social media marketing campaigns, as they add a fun layer of visual storytelling and shareability.
Whether your brand develops a fashion try-on for Instagram or a gamified TikTok challenge, AR filters can create viral moments. Users love to share content that makes them look good, laugh or experience something new or interesting.
Engagement can also drive broader organic reach and earned media, which often translates into lower spending on traditional advertising.
2. Open up new AI-enhanced possibilities
When you combine AI excellence with AR technology, your brand can create highly personalized user interactions at scale. Some AI tools can “see” and understand what happens in a smartphone camera view (e.g., they can recognize faces or notice what people do on their phones). This enables AR applications to tailor content to individual users.
Some existing applications enable customers to virtually place furniture in their homes or offices (e.g., IKEA Place), try on glasses or makeup, and interact with gamified experiences in retail. The opportunities are endless.
3. Create engagement opportunities at events
AR filters can transform events into interactive experiences that keep attendees engaged and invested. At trade shows, pop-ups or retail launches, a simple scan of a code can give guests instant access to immersive AR features. For example, they can explore a virtual showroom or test drive new products directly from their phones.
These dynamic interactions can increase the time visitors spend at your event or stand, and encourage them to share their experiences online.
4. Enhance engagement and interactivity
While consumers can easily scroll past a static ad, AR requires user interaction. Across websites, out-of-home (OOH) billboards, product packaging and social media platforms, brands can use AR filters to invite customers to play and explore.
A high level of interactivity means AR filters can create strong emotional connections (whether in B2B or B2C) and help your brand stick in people’s minds.
AR filters are useful for B2B because they’re not about flashy tricks — they’re about creating those ‘Oh, now I get it!’ moments. When someone suddenly understands your solution in a way that feels clear and memorable, it builds trust and makes them think, ‘I want to work with this company.'
5. Increase brand awareness and recall
AR filters are made to be shared. That’s why it’s important to weave your logo, brand colors and key messages directly into branded AR experiences. Every share will help build brand awareness and recall.
People will remember your brand long after they’ve used the filter, and as they share it with friends, your reach continues to grow.
6. Provide ‘try-before-you-buy’ experiences
Virtual try-ons significantly reduce friction in the buyer’s journey. When customers can see how a product looks on them, whether they’re in a social platform or a physical store, they’re more likely to convert.
AR filters are especially effective in the beauty, automotive and decor/furniture industries, as customers typically want to see and experience products before they commit.
7. Help brands stand out
AR filters can offer a fresh, high-impact campaign tactic that helps brands differentiate themselves and create branded AR experiences people won’t easily forget. These filters also allow for greater creativity with animations, interactive games and virtual spaces.
When used effectively, AR can position your brand as inventive, relevant and interesting.
Companies can use AR filters to boost engagement by sparking real connections. AR has this unique power to make people stop, smile, snap, and share — turning a simple interaction into a lasting memory.
10 branded AR filters examples to explore in 2025
Curious to see some of the best branded augmented reality filters in action? Let these 10 examples from various top enterprises inspire your own innovative campaigns in 2025 and beyond.
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1. 6sense x Superside: The 5-step approach to campaign execution
6sense partnered with Superside to make their annual Breakthrough event an unforgettable showcase of innovation for marketing and sales leaders worldwide.
Through a bold, collaborative creative journey, Superside brought to life a dynamic AR experience that piqued attendees’ interest and drove engagement. Our team meticulously crafted an Instagram filter for an interactive AR guidebook, complete with custom illustrations, 3D modeling and animation. The best part? We delivered the filter and animations in just three weeks, with rave reviews from the 6sense team.
The AR filter energized the conference, drove participation and perfectly captured the brand’s innovative spirit.
Why we like it: The AR filter added creativity, personality and playfulness to a traditional B2B event.
Why it works: The filter drove real-time social sharing and enhanced event visibility beyond the physical space.
Best for: B2B brands who want to infuse conferences and campaigns with fun, interactive touchpoints.
Done right, AR doesn’t just sit on top of the event — it shapes the entire experience. It’s not decoration, it’s definition.
2. Dayforce x Superside: Las Vegas ‘Standout Summit’ activation
Dayforce, a human capital management (HCM) software provider, partnered with Superside for AR and 3D design creative services. The brief was to create something remarkable for their annual Standout Summit in Las Vegas.
We accepted the challenge and, after testing a couple of concepts, set about to quite literally elevate Dayforce above the show floor. We transformed their brand messages and 3D elements into a virtual convention stand users could explore via Instagram.
Our creative team’s choice of a sleek low-poly aesthetic, combined with strategic object selection, allowed us to overcome Instagram’s platform size limits. We kept the AR filter under 4MB and successfully delivered a high-impact, immersive narrative.
Superside’s AR solution transformed Dayforce’s announcement of its refreshed brand identity into a memorable experience that powerfully reinforced the brand’s mission.
Why we like it: It turned a B2B brand launch into a delightful augmented reality experience.
Why it works: The AR portal captured attention both on-site and online. It reinforced Dayforce’s new brand identity and served as a buzzworthy, informative brand activation.
Best for: Enterprise brands keen to launch a new brand identity or narrative at high-profile events.
3. Super Bowl 2025: NFL Snapchat lenses
(Source: Snapchat Newsroom)
For the most important U.S. sports event of the year, Super Bowl 2025, the National Football League (NFL) partnered with various sponsors like Pepsi and Uber Eats. Together, they launched a suite of AR filters across Instagram, Snapchat and mobile apps.
Fans could virtually “wear” team face paint, catch footballs in augmented reality or pose alongside AR versions of star players. These interactive features made them feel immersed in the live action, which significantly boosted the excitement and engagement around the event and brand.
The filters garnered massive participation from social media users in the U.S. and beyond. Fans scrolled and interacted online while they watched the match.
Why we like it: It effectively transformed passive viewers into engaged fans. It garnered widespread appeal among social media users and football enthusiasts.
Why it works: The AR-driven activation extended the NFL’s reach and sponsor value across mobile, social and second screens.
Best for: Sports leagues, sponsors and brands involved in hosting major live events.
4. Ray-Ban x Meta virtual try-on
(Source: Playar)
In 2024, Ray-Ban and Meta collaborated to offer AR try-ons for their smart glasses.
The brands invited users to virtually “wear” different styles of glasses through Instagram and Snapchat, complete with dynamic lighting and sizing realism. Users were also able to explore the advanced features on the glasses, like a built-in music player and an AI assistant.
Why we like it: The brand activation seamlessly merges practicality with advanced AR technology and a memorable experience.
Why it works: The AR filters reduced purchase hesitation for potential customers by replicating real-world “try-before-you-buy” behavior. Users were also able to envision how the smart glasses could be integrated into their own lives.
Best for: Fashion, accessory and wearable technology brands.
5. Dior: Ramadan campaign
(Source: Snapchat)
For several years, luxury fashion house Dior has used AR try-ons and promotions to market its products, from the Mini Miss Dior Solid Perfume to the D-Dice & Tribales jewellery collection. At one point, users could also enjoy a personalized AR randomizer on TikTok that playfully predicted their year ahead.
In 2024, Dior tapped into AR to celebrate Ramadan, one of the world’s most significant religious holidays. The luxury brand created a gorgeous filter and an interactive experience that wished its customers a “Generous Ramadan” through a dedicated Snapchat Lens and AR filter on Instagram.
Customers could also share their wishes with friends and family in either Arabic or English.
Why we like it: The campaign and filter demonstrate how luxury brands can create timely and respectful content tailored to specific audiences.
Why it works: Dior successfully combined cultural sensitivity and relevance to reinforce its signature elegant brand identity.
Best for: Brands keen to tap into seasonal, demographic or region-specific events or moments.
6. McDonald’s: Grimace shake
(Source: TikTok)
When McDonald’s launched the new Grimace Shake in the Nordics in 2024, the brand created more than just hype around the drink. They sparked a cultural moment.
The fast-food brand released a series of fun Snapchat AR filters that featured oversized Grimace sunglasses and vibrant purple shake animations. These were quickly picked up in TikTok trends and turned into a viral sensation among younger audiences.
McDonald’s masterfully leaned into the organic momentum created by Snapchat users to make the campaign feel spontaneous and genuine. Ad recall was high and social media users entertained one another for weeks with their user-generated content.
Why we like it: The filters and accompanying campaign leaned into internet humor yet stayed true to the McDonald’s brand tone and legacy.
Why it works: The AR experience boosted product visibility via playful user-generated content and meme-ready visuals.
Best for: Gen Z-focused brands eager to go viral with their campaigns.
7. Warner Bros: Dune Part Two
After the success of Warner Bros’ Barbie AR filters in 2023, the film studio applied its magic recipe to a new campaign for another film with cult-level popularity.
Ahead of the highly anticipated Dune Part Two premiere, Warner Bros created a Snapchat AR Lens that let fans become Fremen (the fictional inhabitants of the desert planet Arrakis), ride a sandworm and access exclusive content.
The filters and stickers that accompanied the campaign were supported by video advertisements for the film, which helped users buy tickets to watch Dune Part Two.
Why we like it: The studio successfully transformed what could have been a passive promotion into an immersive mini-experience for fans.
Why it works: The AR experience heightened fans’ connection to the new film. Fans could virtually step into the universe and engage from “within” the Dune world.
Best for: Film and TV marketing efforts focused on pre-existing fan communities.
8. Revolut: Revolut Ultra
(Source: Revolut via Sense)
When multinational bank Revolut launched a slick WebAR experience as part of its promotion for the Ultra premium membership and card, they created significant buzz on social media platforms.
The brand created an “unlockable” augmented reality experience located in several major European cities. When people scanned QR codes at the base of so-called “Platinum Portal” statues, the code revealed a virtual portal and a large 3D projection of their Ultra Premium card.
Visitors were encouraged to share their AR experience on Instagram, use the “Ultra” filter and tag the brand for a chance to win a year’s membership.
Why we like it: The campaign and AR technology brought a premium product to life through immersive digital sculptures.
Why it works: The AR experience connected physical world intrigue with mobile-first engagement, and helped Revolut stand out from the traditional banking world.
Best for: Fintech, banking or luxury digital brands that want to rise above the stereotypical image of financial marketing.
9. Maybelline: Falsies Surreal
(Source: Adweek)
In October 2023, Maybelline New York set up the world’s largest AR mirror on the side of Gulliver Mall in Kyiv, Ukraine, to promote its Falsies Surreal mascara.
The AR mirror spanned 43,000 square feet, and for one day only, mall visitors could virtually try on the mascara at a kiosk below and appear on the giant screen overhead.
The AR activation generated three million organic views and mentions. It also demonstrated that large-scale interactive AR has the potential to overcome consumer ad blindness.
Why we like it: The AR campaign blended digital out-of-home (DOOH) advertising, AR and product trials in one execution.
Why it works: Maybelline drew crowds in with the novel concept and generated organic buzz both online and IRL.
Best for: Enterprise brands keen to launch an integrated, AR campaign on a grand scale.
10. Basic-Fit: 7-day fitness challenge
(Source: YouTube)
In 2024, Basic-Fit introduced an AR mirror that used motion tracking to guide users through specific exercises. The mirror was designed for the brand’s “Boost Your Mood” OOH installation in the Hoog Catharijne Shopping Center in Utrecht, the Netherlands.
Powered by Snap AR, the mirror tracked movement in real-time. Passersby could punch and kick flying phone notification graphics to earn points and view a custom video replay.
This activation provided shoppers with a playful and innovative way to discover the benefits of exercise.
Why we like it: The intuitive, inclusive AR installation invited spontaneous participation and employed physical activity to create memorable brand moments.
Why it works: The gamified motion tracker kept users engaged for a while. Shareable workout videos, along with a public real-time leaderboard, extended the reach far beyond the installation itself.
Best for: Fitness and wellness brands keen to create immersive brand activations in public or retail spaces.
How Superside makes branded AR filters part of the customer journey
Superside’s extensive expertise in AR and 3D design distinguishes us from most other service providers. Our innovative solutions, combined with AI excellence and creative mastery, also deliver real business value for our enterprise customers.
Superside brings together the best of both worlds: enterprise-level creative operations with startup-style speed and energy. We don’t just build filters, we architect experiences. Our team handles everything end-to-end: 3D modeling, animation, platform engineering, QA and deployment.
In fact, our independent Total Economic Impact (TEI) report found that customers that adopt Superside pays off the investment in just six months. This investment typically results in a 94% ROI and a $2.01 million Net Present Value (NPV) over three years.
How do we do this? We:
- Enhance and extend our customers’ creative capabilities by filling expertise and resource gaps.
- Deliver high-performing ads, videos and branded content quickly and efficiently.
- Improve content quality and creativity.
- Boost campaign performance and achieve higher engagement and conversion rates.
- Enable faster asset delivery and consistently meet deadlines.
- Provide scalability and flexibility, which allows organizations to easily adjust their creative output based on demand. No additional staff or freelancers required.
- Generate significant financial benefits. Customers get to avoid hefty agency fees and keep internal labor costs low.
- Take the pressure off internal teams, which boosts morale and helps companies retain star employees.
- Integrate AI-powered workflows into every project to accelerate production and deliver superb human-led design.
When we create AR filters for enterprise customers, we play close attention to where and how the filter fits into the customer journey. Our skilled creatives also work closely with our customers to ensure brand consistency and tap into the latest AI tools to craft next-level AR brand experiences.
Unlike freelancers, we offer structure, scale, and reliability. And unlike traditional agencies, we’re deeply embedded with our clients, moving quickly, iterating faster, and keeping the magic grounded in strategy.
Whether you need integrated, mulit-market campaigns, 3D product visualization, spatial computing or an AR filter for an event activiation, we’ll provide the strategy and creative you need. Do it the fast, efficient way with a flexible creative subscription and a team that offers standout AR capabilities. Simply Superside it.
Drive engagement with Superside’s AR filter solutions
Branded AR filters have become powerful tools that offer unmatched engagement, utility and shareability. From product try-ons to live event activations, they help brands stand out and move target audiences through the sales funnel in delightful, unexpected ways.
Is it time to embrace immersive marketing and win customers for your business? Let Superside deliver the AI-powered creative and strategic execution your enterprise needs to succeed.
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
Carolina has 10+ years in postproduction and 5+ in AR. She loves bold, never-been-done briefs and teaming up to build the coolest, most immersive work. From DOOH and FOOH to mobile, she rallies artists, wrangles timelines and budgets, and keeps the vibe high,
always pushing the envelope (and the pixels) to deliver real impact.
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