Kyle Weber
Kyle is a Former Associate Creative Director at Superside, specializing in video content. He speaks fluent metaphor, which you'll quickly learn by watching his videos and reading his articles.
Kyle's articles 
10 Video Marketing Trends You Shouldn’t Ignore in 2024
Marketers are great at capitalizing on trends. Whether it’s a new viral trend on TikTok, a novel way to work with creatives, or even just a Google update, marketers are masters of the pivot. It’s a good thing, too, since staying relevant is so essential to creating videos that resonate with your target audience.10 Viral Video Content Ideas From World-Famous Brands
Virality is addictive. As a marketer, there’s no better feeling than watching your video metrics go through the roof in a short span of time.How to Boost Your ROI on Video Marketing Efforts
91% of businesses are using video in their marketing campaigns. There's an ongoing ‘snooze, you lose’ battle for customers' attention, and your competitors have their battle plan drawn out. Do you have yours? Video content has become an integral part of many businesses' marketing strategies. Video marketing has hit an all-new high in recent years with the rise of Instagram Reels, TikTok and recently, YouTube Shorts. With every business clamoring to be the next viral sensation, we’ve seen successes and failures of every shade. Some video marketing strategies and execution end up on the trends chart, while many don’t get a second glance.Why You Need to Use Faces in Your Ads
Really, it’s a miracle anyone is clicking your ads. Think about it. This is what they’re up against: The average person sees an average of 10,000 ads each day.What You Need to Know to Create an Effective Video Case Study
A video case study is an excellent way to showcase your company's work and highlight a successful customer story. But creating an effective video case study isn't as easy as stitching together some clips and making sure your logo is prominently featured. In order to create a video case study that is both engaging and informative, there are a few key elements to include. First, you'll need to identify a customer who is willing to be featured in the video. Ideally this is a client that knows your brand through and through ‘from the other side’. After all, nothing is as convincing as a first-hand-view to get new customers interested.How Video Supercharges Your Website SEO
What’s one thing every business with a website wants? Say it with me: “They want to be on the first page of Google.” Well what if I told you that over half of the videos we’ve published this year are appearing on the first page of Google Search Results? Seriously, by leveraging video (like the one below), we’ve seen our content fly up the ranks. In this post, we’ll unpack how we did it and explain why today’s SEO strategies need to include video.Creative Thinkers: Q&A With Adam Morgan, ECD at Adobe
In our very first Creative Thinkers segment we had the pleasure of chatting with Adam Morgan, the award-winning Executive Creative Director at Adobe (yes, that Adobe). For 25 years Adam has been at the forefront of design and leadership. He’s also the author of Sorry Spock, Emotion Drives Business, and host of the Real Creative Leadership podcast. In our talk with Adam, we dove into the nature of “creativity” and how people can develop their own without succumbing to creative fatigue. We also explored the nature of leadership, and what defines a creative leader. Here’s what Adam had to say: