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Michelle Mire

Michelle Mire

Senior Content Marketing Specialist

Michelle enjoys learning from and empowering ambitious marketers and creatives focused on scaling design and fueling growth.🚀 With more than two decades of experience, she’s worked at both agencies and in-house teams at companies of all sizes in the United States and Canada. She began her career as an advertising copywriter, remastering these skills as a content marketer and becoming a subject matter expert on everything from frozen pies and financial statements to SaaS and now CaaS. Connect with her on LinkedIn.

Bottlenecks, briefing and flaming burgers
Creative Leadership
5 min read

Bottlenecks, briefing and flaming burgers

What happens when Superside CMO Jen Rapp joins Marketing Millennials Podcast for a spirited conversation about why creative teams are burned out? Find out.
Michelle Mire
Michelle MireSenior Content Marketing Specialist
8 Creative Agency RFP Templates for Enterprise Teams
Creative Leadership
5 min read

8 Creative Agency RFP Templates for Enterprise Teams

Issuing a creative agency RFP helps enterprise teams find the ideal creative partners. This article shares eight of the best examples of how to get it right.
Michelle Mire
Michelle MireSenior Content Marketing Specialist
Beyond the Brief: All the Buzz About AI-Powered Ads
Artificial Intelligence
5 min read

Beyond the Brief: All the Buzz About AI-Powered Ads

What’s so special about AI-powered ads? It’s not just the use of generative AI, it’s the entirely new creative and business possibilities they unlock.
Alex Kinsella
Alex KinsellaContributing Writer
Responsible AI: What Enterprise Brands Need To Know
Artificial Intelligence
10 min read

Responsible AI: What Enterprise Brands Need To Know

Responsible AI is the foundation of your AI transformation. Get Superside's Director of AI Consulting, Jan Emmanuele's insights on the actions you can take.
Jan ​Emmanuele
Jan ​EmmanueleDirector of AI Consulting
Using Data To Drive Creative Performance
Advertising Design
8 min read

Using Data To Drive Creative Performance

Today’s savvy marketers are using data to drive creative performance. Still not optimizing and iterating your campaigns as you should? Here’s help.
Michelle Mire
Michelle MireSenior Content Marketing Specialist
How To Assess AI Readiness [Quiz Included]
Artificial Intelligence
5 min read

How To Assess AI Readiness [Quiz Included]

Take an AI readiness assessment and learn the four areas to target to ensure your creative team is ready to adopt and make the most out of generative AI.
Nick Bouchard
Nick BouchardContributing Writer
Beyond the Brief: Creating a Comic Book With AI
Artificial Intelligence
7 min read

Beyond the Brief: Creating a Comic Book With AI

Before AI, creating a custom comic at the spur of the moment would have been impossible. See how we met the challenge—turning this creative ask into a mission possible.
Alex Kinsella
Alex KinsellaContributing Writer
5 Common Digital Ad Mistakes That Tank Performance
Digital Marketing
10 min read

5 Common Digital Ad Mistakes That Tank Performance

I love it when my ads fail everywhere, said no one, ever. Learn 5 reasons digital ads fail so you can avoid these mistakes on your next digital campaign.
Michelle Mire
Michelle MireSenior Content Marketing Specialist
Breaking Through Marketing and Creative Barriers
Creative Leadership
5 min read

Breaking Through Marketing and Creative Barriers

Marketing and creative barriers lead to misalignment, mistakes and mental barriers. Overcoming these barriers leads to greater accomplishments and growth.
Michelle Mire
Michelle MireSenior Content Marketing Specialist
AI in Brand Creative: Questions In-House Teams Are Asking
Artificial Intelligence
8 min read

AI in Brand Creative: Questions In-House Teams Are Asking

AI in brand creative is sparking a lot of questions. Hear what a group of experts had to say about what's right and not-so-right about using AI for brands.
Michelle Mire
Michelle MireSenior Content Marketing Specialist
We’re In Our AI Music Era
Superside News
3 min read

We’re In Our AI Music Era

An AI music exploration, Superside's Make It Pop Vol. 1 is a cathartic, lyrical romp made by creatives for creatives. Turn up the volume and transcend genres.
Michelle Mire
Michelle MireSenior Content Marketing Specialist
Beyond the Brief: Using Memes in Advertising Social Ads
Digital Advertising
4 min read

Beyond the Brief: Using Memes in Advertising Social Ads

Uncover how Superside creative teams used memes in advertising—helping Reddit get a 50% boost in CTR with a brilliantly absurd campaign.
Michelle Mire
Michelle MireSenior Content Marketing Specialist
Beyond the Brief: Reimagining Lead Generation Ads With AI
Artificial Intelligence
4 min read

Beyond the Brief: Reimagining Lead Generation Ads With AI

Want to push the creative envelope with your lead generation ads? Learn how you can brainstorm ideas with ChatGPT to help prompt Midjourney and other tools.
Michelle Mire
Michelle MireSenior Content Marketing Specialist