Michelle Mire
Senior Content Marketing SpecialistMichelle enjoys learning from and empowering ambitious marketers and creatives focused on scaling design and fueling growth.🚀 With more than two decades of experience, she’s worked at both agencies and in-house teams at companies of all sizes in the United States and Canada. She began her career as an advertising copywriter, remastering these skills as a content marketer and becoming a subject matter expert on everything from frozen pies and financial statements to SaaS and now CaaS. Connect with her on LinkedIn.
Design Strategy13 min read
The Value of Creative Performance Benchmarking and Measurement
Get the essentials on creative performance benchmarking and measurement—along with expert insights on why not all benchmarks are created equal.
Senior Content Marketing Specialist
Advertising Design8 min read
Using Data To Drive Creative Performance
Today’s savvy marketers are using data to drive creative performance. Still not optimizing and iterating your campaigns as you should? Here’s help.Senior Content Marketing Specialist
Artificial Intelligence5 min read
Beyond the Brief: Creating a Music Video Entirely With AI
Creating an AI music video. Can this really be done entirely with generative AI tools? Go beyond the brief with one of Superside's AI experts and learn more.
Contributing Writer
![How To Assess AI Readiness [Quiz Included]](https://cdn.sanity.io/images/k0dlbavy/production/eaf3b5eb5628c36cb4dab5e6c5a61c8cf571adea-4000x1280.png?auto=format&fit=max&q=100&w=2000)
Artificial Intelligence5 min read
How To Assess AI Readiness [Quiz Included]
Take an AI readiness assessment and learn the four areas to target to ensure your creative team is ready to adopt and make the most out of generative AI.
Contributing Writer
Artificial Intelligence7 min read
Beyond the Brief: Creating a Comic Book With AI
Before AI, creating a custom comic at the spur of the moment would have been impossible. See how we met the challenge—turning this creative ask into a mission possible.Contributing Writer
Digital Marketing10 min read
5 Common Digital Ad Mistakes That Tank Performance
I love it when my ads fail everywhere, said no one, ever. Learn 5 reasons digital ads fail so you can avoid these mistakes on your next digital campaign.Senior Content Marketing Specialist
Artificial Intelligence7 min read
Beyond the Brief: Developing AI-Generated Photorealistic Images
How do you create AI-generated photorealistic images? Go behind the scenes with our AI designers and experts and get a first-hand account of how they did it.Senior Content Marketing Specialist
Design Strategy5 min read
Breaking Through Marketing and Creative Barriers
Marketing and creative barriers lead to misalignment, mistakes and mental barriers. Overcoming these barriers leads to greater accomplishments and growth.Senior Content Marketing Specialist
Artificial Intelligence14 min read
5 (Surprisingly Easy) Ways to Scale Marketing With AI
Looking for new ways to scale your marketing with AI in 2024? Superside’s got you covered–learn more here.
Content Marketer
Artificial Intelligence8 min read
AI in Brand Creative: Questions In-House Teams Are Asking
AI in brand creative is sparking a lot of questions. Hear what a group of experts had to say about what's right and not-so-right about using AI for brands.Contributing Writer
Superside News3 min read
We’re In Our AI Music Era
An AI music exploration, Superside's Make It Pop Vol. 1 is a cathartic, lyrical romp made by creatives for creatives. Turn up the volume and transcend genres.Senior Content Marketing Specialist
Artificial Intelligence5 min read
The Generative AI Statistics Shaping Marketing & Creative in 2024
Even though Taylor Swift is in her era, more people are searching AI. Get the AI statistics you need to know about this soon-to-be $137 billion marketSenior Content Marketing Specialist
Artificial Intelligence7 min read
Milestone: 500+ AI Design Projects Completed & $1.4M+ Design Costs Saved
500+ creative projects enhanced with AI and $1,400,000 in design dollars saved. See what we’ve learned and what’s next, including our new AI design services.Senior Content Marketing Specialist
Digital Advertising4 min read
Beyond the Brief: Using Memes in Advertising Social Ads
Uncover how Superside creative teams used memes in advertising—helping Reddit get a 50% boost in CTR with a brilliantly absurd campaign.Senior Content Marketing Specialist
Artificial Intelligence4 min read
Beyond the Brief: Reimagining Lead Generation Ads With AI
Want to push the creative envelope with your lead generation ads? Learn how you can brainstorm ideas with ChatGPT to help prompt Midjourney and other tools.Senior Content Marketing Specialist
Brand Design7 min read
Beyond the Brief: An Outstanding Rebranding Project
What are the elements of a solid rebranding project? See how Superside’s strategic approach helped Riipen modernize and position its tech brand for growth.Senior Content Marketing Specialist
Design Strategy5 min read
How to Motivate Design Teams: 5 Incredibly Human Approaches
Get 5 realistic, actionable and human ways to inspire designers and creatives. Based on insights from real creative leaders who lead real people every day.Senior Content Marketing Specialist
Creative-as-a-Service5 min read
A Step-by-Step Framework for Building a Scalable Design Team
Follow a step-by-step framework (downloadable template included) that will help you be systematic about scaling your in-house creative team.Senior Content Marketing Specialist
Digital Advertising5 min read
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.Senior Content Marketing Specialist
![Not Using AR? Here's Why You Should [Examples Included]](https://cdn.sanity.io/images/k0dlbavy/production/eebdb30c61997d323bade716600253e1c652514c-6001x1920.png?auto=format&fit=max&q=100&w=3001)
AR & 3D Design8 min read
Not Using AR? Here's Why You Should [Examples Included]
Augmented reality (AR) is reaching an inflection point. Audiences are loving it and savvy marketers are making the most of it.Senior Content Marketing Specialist
See Superside in action
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Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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