6 Brand Design Trends To Build Stronger Brands in 2025
Published Jan 2
In 2025, attracting customers’ attention will require authentic, innovative and on-trend brand design. Catch up on six brand design trends that are all the rage right now—and discover how to harness these shifts to get your brand the attention it deserves.
With millions of ads, videos and useless content pieces vying for B2B and B2C consumers’ attention, standing out has never been more challenging.
It’s worth remembering that it only takes a viewer 50 milliseconds to judge your brand design, with strong visual elements like signature colors increasing brand recognition by up to 50% (think Starbucks green and Coca-Cola red).
Many other factors are also at play: A massive 88% of consumers list authenticity as a crucial deciding factor in supporting a brand. And social media has dramatically changed the branding game, with 77% of consumers saying they prefer to shop from brands they already follow.
With many enterprises failing to create strong visual brands or implement their brand guidelines consistently, those who do stand a chance to gain a competitive edge.
Wondering how to keep your brand design fresh, relevant and consistent in 2025? Associate Creative Director for Marketing at Superside, Lucas Yu, shares insider tips for capitalizing on the latest brand design trends and expectations.
Why Branding Matters for Enterprises in 2025
In 2025, a strong brand identity is non-negotiable, regardless of your business’ size.
The truth is, whether you’re a fast-growing enterprise or a scrappy start-up, winning new customers requires unique, on-trend brand design. Even established brands should keep up with trends to leave a lasting impression among today’s distracted digital audiences.
Many brands out there don't do this, then get disconnected from their customers and end up failing to meet business goals.
Today’s audiences value authenticity, relevance and shared ethics more than ever, while consistency is critical to making your brand memorable. Good branding must stay relevant to consumers’ changing preferences and needs.
And we speak from experience. If you didn't know, Superside has just rebranded! With the leadership of our own creative experts from across the world that had been working backstage on this new look for months, we are now kicking off 2025 screaming who we are.
But, we’ve also assisted other top companies with their brand identity and concept creation projects.
For example, we guided AIE Consultants toward a fresh, sustainability-focused visual identity while publishing company Packt trusted us to breathe new life into their brand.
Maintaining a consistent brand identity while keeping up with ever-changing trends and consumer expectations can be tricky.
As today’s consumers seek deeper connections, expect from top brands an authentic commitment to values like inclusivity and sustainability in their marketing materials. And now, it's your brand's turn.
Planning a brand refresh or new design identity in 2025? Superside’s Lucas Yu has identified six key trends to keep in mind:
- Lead with authenticity
- Embrace diverse narratives
- Tap into nostalgia
- Empower creative talent
- Use AI intelligently
- Own your ethics
These trends were already visible in branding through 2024 and are on the minds of the top branding agencies into 2025. Read on for an in-depth exploration of these trends and scroll down for expert tips on how to keep your brand in the limelight this year.
6 Brand Design Trends for 2025
Chasing every branding trend that emerges is, of course, a bad idea. Your brand identity, messaging and voice must be recognizable over time.
However, you can get inspired by these trends to connect with target audiences and stay more than just relatable in the next few years.
1. Lead with authenticity
Authenticity isn’t a fad: It’s the foundation of modern branding and one of the top aspects today’s customers seek. An authentic brand merges identity and functionality without over-emphasizing either.
It opens the door for connections with younger audiences seeking relatable, human-centered brands. However, mastering this trend can be tough, as authenticity cannot be calculated or measured.
Working with an expert creative partner like Superside can help you define what “authentic” looks like for your brand and translate this vision into knockout brand design.
As your creatives team’s creative team, we support deeper creative exploration and help streamline your workflow. With a globally diverse team of over 700 creatives and extensive experience across various industries, we collaborate to deliver top-tier creative solutions tailored to your needs.
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2. Embrace diverse narratives
We live in a wildly diverse world where the internet and social media platforms are gathering places for all cultures and identities. These global connections challenge traditional branding conventions, requiring us to think beyond established design principles to create a truly inclusive brand design that ties everyone together.
New perspectives open the door to new opportunities. And this is also true for creativity. Diverse voices can challenge norms and forge connections between customers and brands that were previously unattainable.
In 2025, consumers are looking for evidence of your brand’s commitment to the value of inclusion. If your audience is global, your brand design, brand values and branding communities should reflect this.
This approach not only adds authenticity to the stories brands want to tell but also enables them to play a vital social role in promoting inclusion.
For Entelo, the AI-powered talent acquisition platform, we helped them refresh their brand identity by enhancing their uniqueness and honest, inclusive values from other talent platforms onto the design.
Entelo's new branding was designed to reflect diversity, inclusion and the lively spirit of all talents. The bright color palette ensures the brand stands out on multiple backgrounds.
By spotlighting narratives that have been overlooked for decades, brands can drive meaningful change while fostering deeper, more genuine connections.
3. Tap into nostalgia
Nostalgia connects us with our innate desire for simpler, happier times.
Beware though: This trend isn’t about recycling tired 80s or 90s references. It’s about building an emotional connection through carefully chosen textures, bold typography, mixed media and analog elements to evoke a sense of familiarity. Just like we did with Mexico Rico to celebrate National Hispanic Month. We connected our Central American creatives with the brand for maximum impact, attention and honor.
But, why it matters?
Customers typically need at least seven interactions (!!!) with a business before making their first purchase. Building trust through consistent branding is essential, yet modern brand strategy requires more than visual cohesion or well-known vibes.
The trend toward nostalgia is closely linked to audiences’ desire for authenticity and meaningful brand moments in an overly digitized world. Nostalgia has been shown to increase our sense of fulfillment and purpose by creating a sense of belonging and emotional bonding.
4. Empower creative talent
With an abundance of AI-driven software on the market, most brands and creatives now have access to tools that simplify the creative process. For Pixlmob, we drew on the efficiency of AI design tools to develop a full rebrand for a top real estate photography marketplace.
As creative tools become more accessible through AI, more brands and individuals will begin developing and creating independently. However, democratization comes with its challenges: the standards and originality often become diluted.
Does this mean professional creativity is dead? Absolutely not. Now more than ever, professional creative teams are crucial for crafting brand design that stands apart.
Professional creative teams live and breathe creativity. Their work is driven by originality, honed through constant learning, and delivered with consistency over time.
Invest in your creative teams and their creative process if you want bold vision and professional execution, or reach out to a creative partner like Superside to help you win at this game in 2025 and beyond.
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5. Use AI intelligently
In today’s branding landscape, using AI isn’t optional—it is essential for business growth. This doesn’t mean AI will replace human creativity, though, but it does mean you should outsource certain time-consuming tasks.
Achieving the right balance begins with a foundational understanding: AI will never replace creative minds.
Instead, it serves as a crucial support for your team, whether by streamlining project management processes or expanding creative boundaries with a touch of randomness. When used effectively, AI can revolutionize your creative workflow.
For example, you can use AI to help you generate ideas, track performance metrics or deliver augmented reality (AR) experiences.
AI is a powerful tool, and its application can be tailored to each specific case. The first step is identifying your weak points and assessing your AI readiness. From there, we can optimize how AI aligns with your brand’s unique needs.
The only wrong move is waiting to make one. Unless you start experimenting with AI now, you’ll find yourself falling behind your competitors. Our proven approach to AI-enhanced creativity at Superside can help your brand reach new creative heights.
6. Own your ethics
Enterprises that authentically embrace ethical practices forge stronger connections with their audiences, building lasting loyalty in an era where moral values (and the brand reputation that comes within it) can define a sale in a matter of seconds.
This alignment becomes particularly crucial as conversations around intellectual property, data privacy and business ethics intensify, shaping consumer expectations and trust, which impacts brand growth.
Ethical brand design runs deeper than surface package presentation, fundamentally shaping how your business operates—for both B2B and B2C. Be mindful of your data usage, environmental impact, hiring practices and corporate social responsibility (CSR) efforts.
Creativity thrives on headspace. Without it, creative teams risk feeling rushed, resulting in uninspired and mediocre work. To avoid this, brands must focus on fostering an environment that encourages exploration without overburdening their teams.
And that’s where Superside comes in.
All these trends aren’t just abstract ideas. They’re practical branding strategies for enterprises to stay ahead in 2025. Whether you need a full rebranding strategy, new creative assets or a flexible partner to help you build brand awareness, Superside has the expertise, tools and talent to transform these trends into tangible results for your brand.
How Superside Powers Your Brand to the Max
It can feel impossible to juggle all the competing demands of developing standout brand design. You need to identify and convey your brand’s personality, keep your messaging on-point, connect with your audience authentically and stay on top of key trends.
Superside emphasizes the elements that make brands stand out to create a cohesive, consistent brand design. Many previous projects demonstrate our expertise. Global enterprises like Satair have trusted us with their branding efforts, including a major project to build a consistent brand narrative across several continents.
If you feel stuck, a professional creative partner like Superside can take the pressure off and help your brand shine. Our designers and strategists won’t just create phenomenal branding assets; they’ll transform your brand-building process into a strategic, impactful journey.
Plus, we’re not afraid of pushing creative boundaries. We combine creative mastery and cutting-edge technology to tackle your most ambitious branding challenges. We harness AI to scale creative excellence while keeping human insight and strategic thinking at the heart of our brand design process.
Gifting company Opa! can attest that we move fast: We took their brand from a fintech lookalike to a visual feast of vibrant colors in just one month using AI-powered tools to craft visually stunning food photographs and further enhanced them to ensure OPA! had quality, brand-centered visuals.
As your creative team’s creative team, we’ll help you to deliver winning brand design—and massively scale your marketing efforts—as part of one transparent monthly subscription.
Starting from just $6,000 per month, our branding services include:
- Brand design
- Brand development
- Brand guidelines creation
- Brand story development
- Rebranding services
- Logo design
- Concept creation
- Design services for all your needs
Future-Proof Your Brand Today
While maintaining a consistent brand identity builds recognition, adapting to evolving consumer expectations ensures lasting relevance.
There’s a crucial difference between following brand design trends and forging new paths. Industry leaders don’t just adapt to change—they drive it.
In 2025, leading brands embrace authenticity, human creativity and innovative tech to reach and connect with global audiences. Tapping into the latest trends demands a creative partner who deeply understands the branding landscape.
Instead of wasting weeks looking for a design agency or creative team that might fit the bill, why not just Superside it? Our creatives are so good you’ll forget we’re not on the payroll.
Welcome to the new era of design. Book a call today.
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