15 Must-See Brand Video Examples for Inspiration in 2024
Published Jun 3
Let’s explore the power of brand videos in digital marketing, the key elements required to create an effective brand video, and 15 examples of some of Superside’s all-time favorite brand videos to inspire your own brand video creation.
Video truly has killed the radio star—and pretty much every star there ever was in the world of digital marketing.
Businesses that fail to get in on the brand video action are missing an enormous opportunity to tell their brand's story, showcase their products and services creatively, build brand awareness, boost engagement, create an emotional connection with their audience and set themselves apart from the competition. Compelling brand videos can also drive higher conversion rates, ultimately contributing to business growth and success.
If you’re in need of a dose of brand video inspiration, you’re in luck. Read on to learn about the power of brand videos, what it takes to make a successful brand video, plus lessons in getting the creative process right with our round-up of some of the best brand video examples out there.
The Power of Brand Videos
Thinking of creating a brand video? The success of brand videos lies in their potential to create a connection with a brand’s audience through storytelling. Research suggests that when people connect with a brand story:
- 55% are more likely to buy the brand’s product or service
- 44% will share the brand story
- 15% will make a purchase immediately
More and more, marketers are seeing the impact of corporate video marketing and how their brand videos showcase their brands in unique, creative ways. In fact, 62% of businesses already actively use videos as a part of their marketing strategy and 98% feel video content works as a marketing tool. In 2024, 87% of marketers reported that video marketing directly increased their sales.
But as essential as video may be to any brand’s digital marketing strategy, video production can be expensive and time-consuming. Superside’s video marketing statistics show that 30.8% of video marketers struggle with video production and 51.3% want help with the full video production process.
One solution: Artificial intelligence (AI) for video production. AI amplifies the power of video marketing by allowing businesses and brands to produce high-performing video content at scale. Partnering with experts in AI design services can help your brand get more creative and concept formats to market with greater speed and at lower cost.
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Key Elements of a Successful Brand Video
So, how do you create a brand video that drives results? Be it a product demo, behind-the-scenes footage of a team event, an explainer video, a brand origin story or a message from the CEO, successful brand videos have these key features in common:
- They have a clear objective: Whether it's to increase brand awareness, drive sales or educate customers, a clear purpose guides your brand video’s direction and measures its success.
- They know their audience: Understand who your brand video is for. Tailor the content, tone and style to resonate with your target demographic, addressing their needs, preferences and pain points.
- They tell a compelling story with a clear message: Craft a narrative that captures attention and evokes emotion. A good story often includes a relatable protagonist, a challenge they face and an ending that aligns with the message your brand video wants to convey.
- They’re authentic: Authenticity builds trust. Showcase real people, genuine testimonials and behind-the-scenes footage in your brand video to create a connection with your audience.
- They’re on-brand: Use logos, fonts, colors, visuals and tone of voice that are all consistent with your brand.
- They use strong visuals: High-quality visuals are crucial. Invest in good lighting, cinematography and editing. The visual appeal of your brand video should reflect your brand’s image and values.
- They have an engaging script: Write a concise and engaging script for your brand video. It should be easy to understand and free of jargon.
- They sound good: Use music and sound effects to enhance the emotional impact of your brand videos. The audio should complement the visuals, not overpower them.
- They’re the right length: Shorter is better. The ideal length varies but generally, brand videos should be long enough to convey your message but short enough to maintain viewer interest.
- They tell the audience what to do next: Clear calls-to-action (CTAs) are essential if you want your brand videos to have the desired outcome. Tell viewers what they need to do (e.g., subscribe, share, visit, buy).
Working with a leading video production partner can help you create your own brand videos that tick all these boxes for success.
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15 Best Brand Video Examples for Inspiration
We’ve rounded up some of our favorite examples of effective brand videos and brand advertising to inspire you. These videos showcase compelling storytelling, relatability, humor and strong alignment with brand values.
1. Roland
When tasked with reinvigorating the digital campaigns of a world-renowned producer of electronic musical instruments Roland, Superside knew video would hit the right note.
Our mission was to design new, creative brand assets for two of Roland’s lead generation campaigns, “Sounds like home” and “Find your rhythm.” So, we turned to our design and video maestros, who reimagined Roland’s existing campaign assets into unique static and branded video content that appealed to an audience of varying ages and musical abilities. With a library of fresh new content, Roland saw its ad inventory volume grow by four times.
What we love: The emotive music and uplifting feel of the campaign’s brand video content, plus the relatable characters.
Be inspired by: Superside going the extra mile to understand Roland’s audience and their brand identity, and be fully aligned on the key message Roland wanted to convey.
2. Suzanne Kalan
When luxury jewelry brand Suzanne Kalan approached Superside to help them carve a niche on TikTok via a Mother’s Day campaign, the challenge was clear: Engage Gen Z on a platform known for its unpolished content without tarnishing the refined image of a premium brand.
Superside’s approach? Find a real-life mother-daughter duo who embodied the Suzanne Kalan brand but were authentic and relatable—critical for the TikTok audience. And so the #DoubleTheLove campaign was born, which saw Superside produce 18 brand videos in less than one month.
The result for Suzanne Kalan was an incredible 5,124% increase in TikTok views and more than half a million organic views across video platforms in three weeks. Of course, the campaign also further strengthened the brand identity.
What we love: The use of a real mother-daughter team rather than influencers in this brand video, which makes the video content feel genuine, personal and warm.
Be inspired by: Superside delivering ahead of schedule on an already tight deadline, and with zero revisions—something achieved through a meticulous understanding of the Suzanne Kalan brand and campaign brief.
3. Bolt
Following their rebrand, FinTech company Bolt turned to Superside to develop a brand awareness explainer video that encapsulated their ethos of quick, effortless and pain-free checkouts.
What followed was a true team effort: Superside provided strategic creative direction and all the creative skills needed (illustration, 2D animation, 3D motion design) to tackle the project’s technical complexity, while Bolt provided a storyboard and voiceover. A team of 18 professionals worked in synergy across various production stages, demonstrating Bolt’s ability to mobilize and manage talent effectively with Superside.
The final animation video was completed within one month and marked a milestone for Bolt: A 600% increase in creative output. It’s also a brand video that perfectly captures Bolt’s dynamic, innovative brand personality.
What we love: The playful energy of the 3D animation in this brand video, which makes it feel like the elements are about to leap out of the frame.
Be inspired by: The swift video launch. It went live the day after Superside delivered it, proving what’s possible when ambitious brands and world-class talent work together.
4. Stanley
When a woman posted a TikTok video of her car that had caught fire—but with her Stanley mug barely damaged and still containing frozen ice—it was expected that the Stanley brand would enjoy some pretty good (viral, in fact) PR.
But what was unexpected was Stanely’s response: They created their own brand video featuring Stanley’s president responding to the woman’s video and announcing that not only would they be sending her more mugs, they’d also be replacing her burnt-out car.
To date, the short video has received more than 57 million views, 7 million likes, 363,000 bookmarks and 64,000 comments on TikTok alone.
What we love: The video's simplicity and the personal touch of the brand’s president addressing a customer directly.
Be inspired by: Stanley responding within 24 hours and riding the viral wave, turning one customer’s misfortune into something positive—and creating even more brand love in the process.
5. Apple
Featuring a team of colleagues trying to navigate the new normal of remote work during the pandemic, Apple’s “The Whole Working-from-Home Thing” highlights the brand’s product versatility and how it can help teams collaborate and work productively from anywhere.
With more than 36 million views, this brand video resonated in a big way with a global audience at a time when many were experiencing a strange new work-from-home life.
What we love: The hilarious, relatable moments and characters (affectionately called “The Underdogs”), who perfectly portray some classic work-from-home stereotypes.
Be inspired by: The high standard of video production. Sure, not every brand has the means to put together an Apple-level video, but it’s still inspiring.
6. Dove
According to Dove’s consumer research, six in 10 girls and women blame social media for making them feel worse about themselves, and by age 13, 80% of girls will distort the way they look online.
Part of The Dove Self-Esteem Project, the “Reverse Selfie” video shows a young girl “rewinding” all the tweaks and make-up used to create an image she posted on social media—revealing her real, untouched face. The video drives viewers to Dove’s website to download a toolkit to help facilitate conversations about social media and self-esteem.
Not only did the campaign get 6 billion global impressions, research shows Dove’s brand favorability and brand affinity improved, and toolkit downloads increased by 4,000%.
What we love: The clever “reverse action” effect and the powerful reveal of the young girl’s face.
Be inspired by: A brand consistently backing its mission and messaging, and keeping up with current marketing trends to do so—Dove first challenged beauty advertising standards with its “Real Beauty” campaign more than 20 years ago.
7. Miro
It might not have huge metrics or win any awards, but this video from Miro is a great example of a simple, effective explainer video. It quickly and succinctly gets into how our working world has changed, and how Miro can help teams collaborate easily online.
What we love: It’s short and sweet. The transition to a screen showing how Miro looks when it’s being used brings the explanation of the product together.
Be inspired by: The zero-waste element—every second of this one-minute video is useful.
8. Lego
Bright, playful and energetic, Lego’s “Rebuild The World” video campaign aims to inspire creativity, invention and experimentation—in kids and adults alike—and is a great example of brand videos aligning with brand core values.
Proving that imagination has no age limit, the campaign was an immediate hit. Numbers suggest the #RebuildTheWorld hashtag was repeated nearly 100,000 times within the first four days of launch. To date, the video shown here has had more than 14 million views on YouTube.
What we love: The clever combination of animated and human characters and elements, which helps convey a sense of imagination and Lego’s brand value of “anything is possible.”
Be inspired by: A brand being bold enough to create a video that focuses less on their product and more on inspiring creative thinking.
9. Airbnb
Home rental app Airbnb’s 2024 “Get an Airbnb” brand video campaign uses simple, eye-catching animations to show the benefits of staying in an Airbnb rather than a hotel when traveling—like being able to stay with your friends, have a private pool, more space and experience the authentic rather than touristy side of a destination.
What we love: The playful animations in each video that accurately depict common travel challenges and scenarios.
Be inspired by: The brand’s ability to focus on its core offering and communicate that to its audience in an easily understandable way.
10. Old Spice
An oldie, but a goodie. Launched online and on television in 2010, the Old Spice “The Man Your Man Could Smell Like” campaign was a series of hilarious, self-deprecating videos that helped redefine the brand’s image, make it more appealing to a younger audience and position it as a leader in video marketing.
With widespread social media engagement and more than 62 million YouTube views, this brand video campaign won numerous awards and became one of the most popular viral campaigns ever.
What we love: How Old Spice wasn’t afraid to make fun of themselves and their stereotypical consumer.
Be inspired by: The fact that this brand video was filmed in a single take, with most effects being pulled off on set.
11. Nike
No list of great brand video examples would be complete without a contribution from Nike. It’s hard to choose just one, but the brand’s 2021 “Play New” campaign caught our attention for showing the opposite of what we’d expect to see in a Nike video: People trying new sports and failing pretty miserably.
The key message here is that there’s joy in trying something new, even if you’re bad at it—which resonates with the majority of Nike’s audience, who are not elite athletes, endearing the brand to them even more.
What we love: Seeing professional athletes trying sports they’ve never played before and looking just like one of us (i.e. not good!).
Be inspired by: A brand going against its traditional messaging (in this case, mostly about winning) to appeal to its actual customer base.
12. Google
Demonstrating the power of Google Search to shape life experiences, Google’s “Parisian Love” video tells a touching love story through a series of search queries—without featuring any characters or dialogue.
With more than 8 million views on YouTube and more “Search Stories” brand videos to follow, “Parisian Love” went on to become Google’s first major television ad, airing during coverage of the 2010 Super Bowl.
What we loved: The initial misspelling of “Louvre,” adding a cute personal and relatable touch.
Be inspired by: How emotive and heartwarming brand videos can be, even without characters.
13. John Lewis
Every year around November, the United Kingdom (and much of the world) waits for the John Lewis Christmas advert to drop, knowing it’ll be a feel-good tearjerker that marks the unofficial start of the festive season.
It’s hard to pick a winner and sources differ on which ad has been most successful, but “The Long Wait” of 2011 stands out as an example of the power of emotional storytelling in brand advertising. The story of a young boy waiting impatiently for Christmas day, with a heartwarming twist in the end, is one that’s relatable for a wide audience.
With more than 400 million YouTube views, the ad reportedly brought in over £500 million in Christmas sales for John Lewis.
What we love: The perfect song choice (which is almost always a cover of an original and is as anticipated as the video itself every year).
Be inspired by: This brand’s ability to keep producing high-quality, original video content that resonates, year after year—the John Lewis Christmas ad has been going since 2007.
14. Heineken
Launched in 2021 in response to the pandemic and worldwide lockdowns keeping people from getting together over a beer, Heineken’s “We’ll Meet Again” video manages to be sad, funny and uplifting all at the same time, and to appeal to a global audience.
With more than 8.5 billion YouTube views, this brand video offered some much-needed hope and encouragement that one day, we would all meet again—and reminded us not to take life’s simplest pleasures (like a drink with friends) for granted.
What we love: The music—a classic World War II song that adds a sense of nostalgia and togetherness.
Be inspired by: How this video manages to entertain and strike just the right balance between humor and seriousness.
15. Volvo
More than ten years on, Volvo’s “The Epic Split” featuring Jean-Claude Van Damme is still the stuff of brand video legend. Created to demonstrate the stability and precision of Volvo Trucks’ steering, it shows the iconic actor and martial artist doing his famous split between two reversing trucks.
This branded video was part of a series called “Live Tests” which got Volvo more than 100 million YouTube views, nearly 8 million shares and 20,000 media reports globally.
What we love: Obviously, the professional production and Hollywood star, but also the moving music and strong cinematic feel of the video.
Be inspired by: A brand successfully pulling off a feat as complex as this.
Get Exceptional Superside Brand Videos That Inspire and Engage
It’s clear that brand videos are a powerful marketing tool for businesses that want to stand out. By leveraging the power of visual storytelling, brand videos can connect businesses with their audience on a deeper level, driving both brand awareness and customer loyalty, and communicating your brand’s values.
Investing in high-quality, creative brand videos is a strategic move that can significantly boost your business’s growth and success. Book a call to talk about how Superside can help you capitalize on the brand video boom.
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
