Strategies & Services for Successful Brand Video Production in 2024
Published Oct 6
Brilliant video production is imperative for brands wanting to grow beyond. From social media and influencer marketing to the rise of user-generated content, your brand can’t survive without a solid brand video production strategy. Discover how to build a winning video strategy and put it into practice, plus top picks for creative partners to help you along the way.
If you’re not on the brand video production bandwagon yet, it’s time to get on board. The rise of social media, short-form video, live streaming and targeted video ads have completely changed the face of marketing.
Video has the power to reach and engage audiences like no other media. From viral TikToks to Oscar-worthy cinematic ad campaigns, video content can build strong customer connections and lasting brand loyalty.
Unfortunately, many marketing teams fail at the first hurdle: A carefully crafted strategy to drive their brand video production.
Get started with our inside tips for crafting winning video production strategies for brands. Then, get stuck into our shortlist of the best brand video production agencies to take your video marketing efforts to the next level.
Why Brand Video Production Is Crucial for Success in 2024
An incredible 91% of businesses now use video marketing, compared to just 61% eight years ago. In less than a decade, video has emerged as marketers’ favorite tool to drive leads, conversions and sales while building loyal, engaged new audiences.
While video has always been important, it’s clear brand videos are indispensable marketing assets every company should produce. And constantly.
1. The rise of video in brand marketing
Video has long been around and its use alongside other marketing tools isn’t new. What has changed is its importance in marketing strategies and how video is used and shared.
Branded video production has gone beyond a nice-to-have to become a crucial tool for brands looking to win customers’ hearts and minds. If well done, it’s the go-to format for companies wanting to genuinely connect with audiences—no matter the industry.
Besides the inherent storytelling capabilities of video, the growth of user-generated content (UGC) has opened up new creative ways for brands to reach and grow their target audience. Thanks to social media platforms like YouTube, TikTok and Instagram, video is everywhere and fast emerging as consumers’ favorite and most-shared content type.
2. Video’s impact on consumer behavior
More than ever, viewers are turning to video content for information, education and entertainment. The stats speak for themselves:
- 87% of marketers say video has helped them increase sales, while the same number report a jump in leads driven by video marketing.
- 44% of viewers would rather watch a short explainer video to learn about a product or service than learn about it through any other medium.
In the age of social media, short-form video is king, and your message has to get across quickly. On TikTok, for example, you’ll get a much higher click-through rate (CTR) if you can highlight your brand’s key message in just 3 seconds.
Live-action video and UGC have also opened up new ways for brands to authentically connect with audiences.
It’s now easier than ever to create videos, which means the video marketing world is dynamic but overcrowded. In an age where more people turn to video than ever before, it’s smart to invest in a strategy to help your brand capture attention, build loyalty and drive sales with this medium.
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3. The need for professional quality
All videos aren’t created equal. Audiences have become more discerning, and rushed production can harm your brand image.
While it’s vital, video editing is but one part of the video process. Even a low-budget, authentic content needs careful planning, scripting and editing to avoid embarrassing mistakes.
However, many marketers don’t have the skills or time to ensure their brand marketing video production is as good as possible. As many as 61% of companies say they don’t have the time or the bandwidth to give video content the attention it deserves.
Fortunately, that’s what the best brand video production agencies are there for. A great video production team can bring your marketing strategy to life with high-quality, compelling video content.
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5 Effective Strategies for Brand Video Production
The world of video changes fast, so keeping your video production strategy up-to-date and flexible is essential. You’ll also need to stay on top of cutting-edge trends like TikTok Shorts to ensure your content stays relevant.
We’ve pinned down five key strategies to ensure your next video campaign hits the mark.
1. Define your brand story
While jumping on every new video trend might be tempting, it’s critical to ensure your branded video content is consistent with your brand’s values, identity and story. For large corporations running multiple campaigns, it’s especially important to have a strategy in place to avoid diluting your brand identity.
This can be tricky in a competitive environment where you’re pressured to produce innovative, creative content that resonates with easily bored audiences.
Include video production guidelines in your brand bible, paying attention to style, tone, fonts, colors, visual elements and messaging. Also, keep up with the latest trends in corporate video production so you can adjust your approach while keeping sight of your core messaging.
Dove’s “Reverse Selfie” video is an excellent example of this kind of consistency.
Dove has been championing a brand identity centered on authenticity and natural beauty since its first “Real Beauty” campaign over 20 years ago.
Bringing this message into the social media era, this moving, clever video marketing campaign shows a young girl erasing all the filters, make-up and lighting used to take a selfie.
The video links to a campaign toolkit about social media and self-esteem, garnering 1.4 billion global impressions for the brand.
2. Focus on high-quality production
Marketing campaigns for large enterprises need to be backed by the highest possible quality of branded content. To get there, you need to invest in professional production from start to finish.
If you don’t have the in-house skills, invest in a creative partner specializing in high-quality video production for brands. Good quality video helps build trust and credibility with audiences, fitting the stature of your brand.
We love Burberry’s approach to cinematic, beautifully shot video marketing.
This major fashion brand’s “Open Spaces” campaign features four friends on what starts as an ordinary hike before catapulting them into a surreal, dream-like sequence in which they leap and fly across a dramatic clifftop landscape.
Serious effort, planning, special effects and careful editing went into creating this visually stunning advert that resonates with Burberry’s aesthetic of understated luxury.
3. Prioritize audience engagement
Effective branded videos pull your audience into your brand’s universe, connecting with them and driving action.
The form this takes will depend on the specific objective of your campaign, which might be to drive sales, raise awareness or generate social media engagement. It can be challenging for big corporations to build this emotional resonance, but several large brands have pulled it off.
The key is understanding your target audience and how they will likely respond to your message. Then, you need the technical and creative skills to pull it off. This is especially important in a full-funnel marketing strategy, where you must speak to audiences at different stages of the marketing pipeline.
Nike is well-known for its use of powerful storytelling to evoke an emotional response from viewers. One of our favorites is the “Just Do It” video featuring South African Olympic champion athlete Caster Semenya.
The advert weaves images of Semenya’s success on the international stage with shots of her as a child, running and playing soccer on the dusty streets of the rural village where she grew up. The ad is an instant tearjerker, with Semenya’s voice calling viewers to realize their unique purpose.
4. Leverage multiple video formats
Experiment with various video formats like short clips, tutorials, testimonials and live videos to keep your content fresh and versatile across platforms.
Gone are the days when marketers were limited to the 4:3 aspect ratio of your grandmother’s telly. Today, consumers watch video on mobile apps, widescreen TVs, tablets and any other format and scale you can think of.
Every social media platform has its immediately recognizable video style and format. Your brand video marketing strategy needs to consider the channels you’re targeting and how to move between them seamlessly.
Superside led the way in multi-format experimentation when we were approached for a Mother’s Day TikTok campaign for luxury jewelry brand Suzanne Kalan.
We played to the platform’s strengths, creating a playful series of mother-daughter videos that reflected the DIY aesthetic of TikTok while staying true to the luxury quality of the brand.
In just three weeks, our “#DoubleTheLove” campaign resulted in a 5,124% increase in TikTok views, plus over half a million organic views for the brand.
5. Use data-driven insights for optimization
A major benefit of the digital age is the wealth of data available to advertisers. Data-driven decision-making can help you analyze what works and what doesn’t, finding the right video elements to resonate with audiences and respond in real time.
Any video marketing strategy should be built on robust data insights and include a method to determine what’s landing as intended and what’s not. Performance metrics like engagement, view duration, conversions and audience segmentation can help you finetune current and future campaigns.
Data can also form the basis for smart, memorable brand films that let your audience feel like you really know them. Google made clever use of its own search trend data in 2022 to develop its “Year in Search” video for that year.
The video drew on Google’s inside view of popular post-pandemic search data, which saw people worldwide looking for inspirational stories of change. The result was a video drawing on real stories resonating strongly with audiences emerging from lockdowns and travel restrictions.
How To Choose the Right Video Production Service for Your Brand
A solid brand video strategy is your first step toward success. Now it’s time to make your videos. This can be easier said than done, especially when your in-house teams are stretched thin or may not have the expertise for the high-quality output you’re after.
At this point, we’d recommend turning to a professional partner who can bring you brilliant production quality backed by data-led insight and the technical skills to turn your vision into reality.
5 Brand Video Production Services and Companies in 2024
We’ve shared our top picks before for the best video marketing agencies, but a few stand out from the pack when it comes to strategic brand video production for large brands and enterprises.
1. Superside
Services offered:
- Video production
- Video marketing
- Motion graphics
- AI-enhanced design
- Branding solutions
- Web design
- Graphic design
- Illustration design
- Presentation design
- Ads and social media design
- AR and 3D design
- Print, packaging and merch design
- Concept design
- Email, eBooks and report design
Based in: Globally distributed across the Americas, Europe, Africa and Asia
If you’re looking for the perfect partner for your next video campaign, Superside should be on your list. Years of experience have given us deep insight into the best video production strategies.
We only hire the top 1% of creatives worldwide, so you can rest assured our globally distributed teams have what it takes to deliver excellent quality in a fraction of the time you can expect from our competitors. Plus, a transparent monthly subscription gives you access to our entire range of creative design services, from branding and graphic design to motion graphics and illustration.
Our video production experience runs the whole gamut from film to motion graphics and social media shorts. We’re especially proud of the work we’ve done for major clients like Roland, Bolt and Oyster.
Pricing: Monthly subscription starting at $5,000.
Great for: Large and enterprise-sized companies looking for a fully stacked creative partner with expertise in corporate video production and the flexibility to pivot and scale as required.
2. CineSalon
(Source: CineSalon)
Services offered:
- Brand audit
- Video production
- Paid media and search
Based in: Washington, D.C., United States
CineSalon has established itself as a video production agency for brands who want full-funnel engagement. It brings a clear vision of what pulls potential customers in, what keeps attention on your brand and how to use video to drive conversions and sales.
This team recognizes that video marketing today is a vastly different landscape. As a result, they boast a portfolio of innovative influencer marketing work that drives results for customers like Toyota, the U.S. Military and Major League Pickleball.
Pricing: On request
Great for: Large corporations seeking slick brand video production and smart influencer-driver campaigns.
3. Maverick Productions
(Source: Maverick Productions)
Services offered:
- Remote video production
- Corporate videos
- Website videos
- Explainer and product demo videos
- Fundraising and marketing videos
Based in: Boston, Massachusetts, United States
Maverick Productions brings a high-quality cinematic aesthetic to its corporate brand video production work. The agency is known for its corporate, educational and promotional video content, all driven by a talent for narrative and a storyteller’s eye.
The team will work closely with your brand to ensure the final product aligns with your messaging and intentions, taking you from initial concept to final delivery.
Maverick has the corporate experience to support large brands’ needs, with a customer roster that includes Dunkin’ Donuts, New Balance, Google and Girl Scouts of America.
Pricing: On request
Great for: Large, established brands seeking a video production partner with extensive corporate experience and a cinematic, creative aesthetic.
4. Chocolate Films
(Source: Chocolate Films)
Services offered:
- Documentary videos
- Professional live streaming
- Exhibition AV
- Co-produced video content
- Social media video production
- Promo videos
- Animations
- Training and recruitment videos
- Event videography
Based in: London and Glasgow, United Kingdom
For customers with a conscience, this U.K.-based video production agency is built on an ethos of sustainability and social responsibility. The team combines decades of video production experience with a clear social purpose, offering services from documentaries and animations to live streaming.
Its stellar list of customers includes the Anna Freud Centre, the Alvin Ailey Dance Company at the Edinburgh International Festival, the V&A Museum and the Independent Publishers’ Guild.
It also offers workshops and free resources for businesses, schools and individuals who want to learn more about video production basics.
Pricing: On request
Great for: Big enterprises with a socially-driven mission seeking a creative video production partner with the same ethos.
5. Venture Videos
(Source: Venture Videos)
Services offered:
- Social video advertising
- Corporate video production
- Promo, explainer and product demo videos
- Animated videos
- Case study videos
- Training and recruitment videos
Based in: London and Nottingham, United Kingdom
Venture Videos do one thing, and they do it well: Video production for SaaS brands.
With an intimate knowledge of the Software-as-a-Services industry, Venture brings a unique creative spirit to its work, helping its customers win new customers and build relationships.
The team is skilled at communicating complex ideas and products clearly and simply, making Venture a good choice when you need an impactful video that captures your brand's essence.
This agency is trusted by Microsoft, Google, Amazon, Workday and Looker, among many other major customers.
Pricing: On request
Great for: SaaS enterprises looking for a creative video production agency with thorough knowledge of the industry and SaaS audiences.
Lights, Camera, Magic: Driving Video Branding Success With Superside
Video is no longer optional for enterprises looking to keep their name in light. It’s a must-have. A well-crafted brand video strategy will boost engagement, drive conversions and keep eyes on your brand.
Strategy on its own will only get you so far, though. For guaranteed success, you need a video production partner you can trust.
At Superside, we specialize in high quality and fast turnaround, with video production services tailored to our customers and their campaign goals. Our team of experts can help you craft visually stunning, compelling video content that knocks the socks off your target customers.
Book a call to discover how Superside can help you develop your brand video strategy and create high-converting videos.
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
