The 15 Best Branding Agencies for Startups in 2024

Even if your brilliant startup idea might very well be the “next big thing,” it’s not going to matter if it doesn’t get noticed. The hard truth is that 90% of startups fail—many within the first year. Getting your brand to the point where it grabs attention and closes deals is a top priority.

But getting eyeballs on your business with a robust brand identity isn’t easy, which could be why around 80% of startup founders turn to AI to fast-track their go-to-market strategy.

We’ve got good news, too: The world is full of exceptional branding agencies that can help boost your brand development. Check out this list of the top branding agencies for startups in 2024 and dive into each unique offering, like how to leverage AI to make your branding pop.

Why is Branding Important for Startups?

Creating a compelling brand identity is critical for any business. But let’s take a closer look at three fundamental principles that make it a no-brainer for a startup like yours.

1. A strong brand identity sets you apart

A strong brand communicates everything a potential customer needs to know about your business and helps you stand out. This is why most companies spend up to 20% of their marketing budget on branding or rebranding.

Worth noting is that Superside’s branding package includes logo design, visual identity design and a style guide. In short, everything you need to ensure your brand gets the attention it deserves.

2. Great brands build trust

Building trust is vital, as it turns your brand into customers’ first choice. Up to 46% of consumers tend to pay more for products from brands they trust.

Achieving brand consistency across all platforms is equally important, as it can drive revenue growth by up to 23%. The bottom line? It’s worth getting your brand basics right from the get-go.

3. Accurate market positioning accelerates brand awareness

Working with a good startup branding agency ensures you communicate your brand’s value proposition concisely and effectively while correctly identifying and targeting your market niche. It also helps you maintain consistency between all touchpoints and collateral, helping you build brand recognition.

Moreover, working with the right partner secures what marketers often call “their top objective”—keeping your brand top-of-mind for those most likely to buy your product or service.

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What to Look For in a Startup Branding Agency

When choosing a branding agency, the possibilities are endless. To find the perfect fit for your startup, consider these three key elements.

15 Best Startup Branding Agencies in 2024

Let's explore 15 branding agencies that can elevate your startup to new heights in 2024 and beyond.

1. Superside

Services offered:

• Brand development
• Brand design
• Brand story
• Brand guidelines
• Custom branding
• Logo design
• Messaging and naming

As a top-rated branding and creative services provider, Superside has all the tools on hand to help startups develop a brand that really delivers. Our extensive work with companies ranging from early-stage startups to established enterprises also means we have the expertise to help brands grow at any stage of their development.

Our talented team of 700+ top creatives can help out with anything from a brand refresh (see the tasty visuals we concocted for food delivery app Opa!) to ground-up brand development (like our eye-catching brand concept for financial services startup Salt or the fresh concept we rolled out for Otto.)

We also have extensive experience in establishing brand guidelines (check out our dreamy design for Bahamas-based “The Salinas”), brand development and brand marketing.

Better still, Superside’s unique subscription model means you can get brand assets (and anything else your heart desires) in record time—all with a single, always-on creative subscription.

Pricing: Starting at $5,000 per month.

Based in: Globally distributed across the Americas, Europe, Africa and Asia.

Great for: Startups, scale-ups and established companies needing next-level brand expertise to boost brand awareness and drive growth.

2. Ruckus

(Source: Ruckus)

Services offered:

• Brand development
• Brand guidelines
• Logo design
• Marketing and marketing strategy

Ruckus is a full-service marketing and branding agency that helps clients grow their businesses. The agency's unique approach is to figure out how it can assist brands in disrupting their market and tapping into new ways to build brand value.

They work with businesses of all sizes, but have extensive experience partnering specifically with startups. The team offers a structured startup launch program that includes everything from branding and marketing to business strategy development.

Ruckus has created successful branding campaigns for a diverse range of businesses, from the New York City Ferry to restaurants, high-tech wearable companies and B2B software providers. The agency’s expertise spans a wide variety of sectors.

Pricing: On request.

Based in: New York and Allentown, Pennsylvania.

Great for: Startups preferring a structured program that includes marketing, branding and strategy advice.

3. Condensed

(Source: Condensed)

Services offered:

• Brand strategy
• Visual identity
• Graphic design

Condensed is a small branding agency with a simple mission: To build brands people can’t stop talking about. The agency prides itself on a collaborative approach to building brands that includes working with clients over the long-term. This also means it offers its clients a range of creative services beyond branding, including naming, packaging design, web design and animation.

Condensed has been around since 2012, so it has plenty of experience and a strong track record. Typical industries include food and beverage, eCommerce, nonprofits and recreation and leisure.

Pricing: On request.

Based in: New York.

Great for: Smaller B2C brands looking for a long-term partner.

4. Murmur Creative

(Source: Murmur Creative)

Services offered:

• Brand strategy
• Naming
• Logo design
• Brand guidelines

Murmur Creative is a small but hard-working branding agency that takes a hands-on approach to working with startups to establish their brands. Its dedication to elevating brands that have a passion for doing good makes them stand out from many others in the agency crowd.

Murmur works across a range of industries, but tends to focus on smaller brands in the food and beverage, nonprofit and education industries.

Its focus on authenticity, ethical business and collaboration makes Murmur a great choice for startups that want to give something back right from the start.

Pricing: On request.

Based in: Portland, Oregon.

Great for: Startups and established small businesses in the nonprofit or food and beverage sectors.

5. Underdog

(Source: Underdog)

Services offered:

• Brand strategy
• Naming
• Brand identity

Underdog is a branding agency with a difference: It works exclusively with startups and takes a fearless approach to rolling out design that includes bold colors and even bolder messaging.

Its branding strategy is just as dynamic. This agency aims to push boundaries, blow the competition out the water and ensure your intended audience sits up and takes notice—all of which means the agency is great at catching attention. Note, however, that its style may be a little strong for some brands.

Underdog works mainly with businesses in tech verticals, including SaaS, FinTech and blockchain. Additionally, Underdog excels at design work for apps and app-based businesses, making the agency a solid choice if you require razor-sharp branding optimized for the small screen.

Pricing: On request.

Based in: Hoboken, New Jersey.

Great for: Tech startups and app-based brands.

6. Orange You Glad

(Source: Orange You Glad)

Services offered:

• Branding
• Brand strategy
• Brand refresh
• Visual identity
• Logo design
• Style guides
• Product design

Established in 2002, Orange You Glad is one of the longest-standing agencies on this list. Its services cover everything you’d expect from a branding agency as well as web, event, print and product design.

The agency works with everyone from startups and small businesses to nonprofits and Fortune 500 companies across a range of sectors. Leveraging its extensive industry experience, Orange You Glad has collaborated with an exceptionally diverse array of clients.

The agency’s design ethos is to communicate brands in a clear, concise and visually compelling way. They’re a great choice if you want an experienced team with a “no-mess-no-fuss” approach.

Pricing: On request.

Based in: New York

Great for: Startups and small businesses wanting a full suite of visual design services but not needing the flexibility of a CaaS offering.

7. La Visual

(Source: La Visual)

Services offered:

• Brand development
• Brand launch
• Brand strategy
• Brand management
• Product design

In contrast to typical branding agencies, La Visual's methodology involves collaborating with businesses to cultivate an internal brand culture. The result is a transformation that spans brands and the teams behind them.

La Visual is one of the bigger outfits on this list. It’s worked with some mighty names, including Walgreens, Disney, Sony and Nissan. The agency partners with startups as well, but it lacks the “startup focus” some of the other branding agencies on this list offer.

Given their impressive track record, La Visual is still worth a look for ambitious startups—especially those wanting to pivot an existing idea.

Pricing: On request.

Based in: Los Angeles and New York.

Great for: Startups requiring extra support building a brand-focused team and culture.

8. Brolik

(Source: Brolik)

Services offered:

• Brand development
• Brand strategy
• Brand guidelines
• Naming
• Logo and identity design

Brolik is an experienced marketing and branding agency that aims to help small businesses kick start their growth. The agency offers branding services, marketing, web design, market research and digital strategy.

Part of Brolik’s approach is to integrate with existing teams and grow with its clients in the long term. This makes the agency a good potential choice for businesses requiring ongoing marketing and branding support.

Brolik works with clients in various verticals, including healthcare, apparel, real estate and education. Recognizable names in the Brolik stable include sports apparel brand Ringstar and real-estate startup Houwzer.

Pricing: On request.

Based in: Philadelphia, Pennsylvania.

Great for: Startups requiring a long-term extension to their existing marketing and branding teams.

9. Koto Studio

(Source: Koto Studio)

Services offered:

• Brand strategy
• Brand development
• Identity design
• Messaging

Koto is a branding agency defined by its optimistic approach to building brands. Its brand designs are known for being fresh, inspiring and packed with positive messaging.

This agency prefers partnering with businesses of all sizes—from newly-funded startups to some of the biggest enterprises around, including Activision, Meta, Spotify and Amazon. This makes the agency a great partner to help small businesses overcome their branding “growing pains.”

Koto has experience working across a large range of industries and verticals, and is one of the more versatile branding agencies on this list. Combined with the fact that Koto also offers graphic, product and motion design services, it’s a great all-rounder choice for any business.

Pricing: On request.

Based in: London, Los Angeles, New York, Berlin and Sydney

Great for: Late-stage startups ready to scale their brands.

10. Ramotion

(Source: Ramotion)

Services offered:

• Brand development
• Brand strategy
• Brand identity
• Rebranding
• Verbal and visual identity

Ramotion is a relatively small branding agency that prefers to work with only a few clients at any given time. This approach underscores the agency’s focus on its core mission: Building strong and competitive brands that stand out from the crowd.

As a startup specialist, Ramotion is well-versed in helping businesses identify their core USPs, mission, vision, brand story and market niche. The agency is a good choice if you’re still in the earlier stages of defining your brand identity.

Ramotion typically works with companies in tech verticals. Well-known names in its portfolio include Descript, MetaSpark, Kyber and Bitmoji.

Pricing: On request.

Based in: San Francisco, Los Angeles, New York.

Great for: Tech startups in the early stages of defining their brands.

11. NinjaPromo

(Source: NinjaPromo)

Services offered:

• Brand development
• Brand strategy
• Brand guidelines
• Brand management
• Messaging
• Logo design

Unlike some of the other branding agencies on this page, NinjaPromo is a studio with international reach. It’s also a multi-purpose agency, offering its clients services that range from branding and identity to paid advertising and app design.

NinjaPromo’s offering for startups include market research, data analysis, content strategies and overall brand strategy services. It also offers customer community management, app design and blockchain development, making it a solid choice for tech businesses.

NinjaPromo’s services come in predefined “packages,” which include a set amount of work hours and tasks for a set price. Its hourly rate gets cheaper with its more expensive packages.

Pricing: Packages range from $3,200-$9,600 per month.

Based in: London, Dubai, Singapore, Hong Kong, New York and Vilnius.

Great for: Tech businesses and brands operating predominantly in the Asian and European markets.

12. Ragged Edge

(Source: Ragged Edge)

Services offered:

• Brand strategy
• Brand management
• Rebranding
• Visual identity
• Messaging

Ragged Edge is a branding agency that prides itself on a bold, non-conformist approach to design. Rather than follow industry trends, the agency’s work actively challenges conventions and avoids the mundane. As a result, the brands Ragged Edge creates are always unique and captivating.

Though Ragged Edge works with companies of all sizes, many of its clients are small to mid-level businesses. It works across a range of industries, from food and beverage to banking, petcare and travel.

Ragged Edge also has extensive experience with rebranding campaigns, so it's worth keeping this agency in mind if your existing startup brand needs a full refresh.

Pricing: On request.

Based in: London, United Kingdom.

Great for: Rebranding campaigns and brands wanting to challenge the status quo.

13. Kexino

(Source: Kexino)

Services offered:

• Brand strategy
• Brand guidelines
• Brand identity
• Logo design

Kexino is primarily a marketing agency, but it has extensive experience working with small to mid-level businesses to develop their brands. This team understands that growth is the main priority for most startups, so they offer a full suite of branding, strategy, marketing and customer acquisition support.

Some names you might recognize from Kexino’s portfolio include Canadian construction startup Ecosis and logistics managers DQ technologies. The agency has also worked with sports clubs, software companies and printing services, among others.

In addition to marketing and branding, Kexino offers web design, print design, video production and social media support. This “all-in-one” approach makes it a versatile partner and a good choice for startups handling a few projects at the same time.

Pricing: On request.

Based in: HQ in Strasbourg, France. Team distributed across Europe and the USA.

Great for: Early-stage startups needing help building both a brand and customer base.

14. Feely Studio

(Source: Feely)

Services offered:

• Brand strategy
• Brand identity
• Brand guidelines
• Messaging

Feely is one of the smaller branding agencies on this list. As its name suggests, it has a strong focus on building an emotional connection between brands and their audiences.

Consequently, Feely takes a deep dive into every aspect of a new client’s brand or brand idea. This includes establishing the brand’s look and feel, defining a brand personality and supporting clients with custom-designed brand collateral. The agency also offers web, graphic and presentation design.

Feely works almost exclusively with startups in the FinTech, Web3, crypto and healthcare industries.

Pricing: On request.

Based in: Lisbon, Portugal and Belgrade, Serbia.

Great for: Startups wanting to build their brand and story from the ground up.

15. The Branx

(Source: The Branx)

Services offered:

• Brand audit
• Brand strategy
• Brand collateral
• Visual identity
• Naming and messaging

Despite only being around since 2018, the team at The Branx has already built a solid reputation as a top startup branding agency. It’s worked with more than 70 startups across the world, mostly in the tech, SaaS and eCommerce industries.

This agency’s comprehensive branding services include helping startups with initial market research, running brand strategy workshops, developing a messaging framework and UI design.

Being startup founders themselves, The Branx team knows how hard it can be to build a brand in today’s competitive marketplace. This team has worked with startups at every stage of development, from pre-seed ideation to late-stage rebranding.

The Branx is a solid choice wherever you are in the startup branding process.

Pricing: $5,000-$15,000.

Based in: Cádiz, Spain.

Great for: Early-to-late stage tech and software startups.

Top-Quality Branding for Startups by Superside

Partnering with the right branding service is the first step in getting noticed—it’s vital to find an agency (or something better!) that resonates with your startup. Inquire, examine and scrutinize until you find the right fit.

Here at Superside, we know exactly how to make your brand stand out, regardless of your industry, business model or size. Bonus benefits include a single monthly subscription with no hidden costs. Let’s help your brand take flight—book a free demo today.

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