10 Best Creative Performance Examples & Ideas in 2024

In 2024, your brand’s designs shouldn’t just be visually strong; they should drive results. This is the core of creative performance—a framework for developing creative ideas and outputs that attract attention and deliver the metrics you’re after.

Superside is at the forefront of delivering creative performance solutions. Our design services have helped hundreds of customers achieve impressive business growth by aligning creativity with measurable goals.

Our expert team also leverages AI to produce high-quality creative at scale. In fact, we’re quickly establishing ourselves as one of the industry’s top AI-powered creative partners, delivering exceptional results, not just incredible designs.

For newcomers to creative performance, this article is a great starting point. Scroll down to see successful creative performance examples across various industries, demonstrating how strategic creativity can be used to accomplish business objectives.

(PS: Also read “What Is Creative Performance and How To Get Started,” another great article in this series.)

The Power of Creative Performance in Driving Business Success

In the world of creative performance, killer designs meet business goals, and every creative output has a clear purpose. If a creative falls short of its goals (e.g., encouraging users to click a button, complete and submit a form, or purchase a product or service), it may as well not exist.

Brands—and the collaborative marketing teams behind them—must be nimble to win at creative performance, constantly tracking and improving their creative. Using real-time data, doing A/B testing and quickly changing tactics are all part of the job.

Get it right, and the business behind the brand reaps numerous rewards, from increased conversions thanks to highly targeted campaigns to better customer insights and higher ROI.

Creative performance is about effectiveness. Sometimes, a simple static Instagram ad can outperform a high-production video, not because it’s more elaborate, but because it drives better outcomes—like a 10% revenue increase. While winning a Cannes Lion is great, our true measure of success is always the impact, like that 10% improvement.

Miles DePaulDirector of Demand Generation, Superside

But finding the right design partner to help you capitalize on the opportunities can be challenging, which is why we strongly recommend partnering with one of the best design agencies out there. Adaptability, scalability and a solid track record in an agency can help you master creative performance and lower your customer acquisition cost.

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10 Best Creative Performance Examples

Brands continue to push boundaries and captivate audiences through strategic campaigns that deliver a high ROI. Use the creative performance examples below to inspire your own.

1. Boomi: Revitalized lead generation

Campaign overview:

Tired of blending into the tech crowd, Boomi partnered with Superside to enhance its lead generation efforts. The software company sought more than just attractive visuals; it wanted creative, innovative solutions that would grab the attention of tech enthusiasts.

Superside leveraged AI tools like Adobe Firefly and Midjourney to develop a multi-channel strategy featuring compelling copy and 3D visuals that exuded innovation.

Results and metrics:

• 3X more creative options
• 75 unique images that skillfully tell Boomi’s story
• 24% engagement rate on LinkedIn—10X the average

Takeaway:

Combining AI-powered creative thinking with brand consistency across channels creates a winning formula for social media growth. Boomi’s engagement skyrocketed, demonstrating that creative performance isn’t just about appearance but about delivering tangible results.

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2. Shopify: Testing and optimizing creative outputs

Campaign overview:

Shopify needed to enhance its creative capabilities and expand its reach across 175 countries while maintaining a consistent brand. The popular eCommerce platform collaborated with Superside, tapping into our unlimited design services to rapidly create designs.

As Shopify expanded quickly, its main challenge was managing the complexity of creating various creative assets across different channels, languages and formats while upholding high standards. By teaming up with Superside, it maintained its continuous testing and optimization culture, which was vital for enhancing its creative performance.

The collaboration enabled Shopify to experiment freely, efficiently scale creative production, and rapidly iterate on ideas, resulting in improved campaign performance and the discovery of new growth opportunities.

Results and metrics:

• 4,375 assets delivered in 24 hours or less (1 concept x 25 sizes x 7 languages x 25 variations)
• 100% social media coverage worldwide

Takeaway:

This creative performance example shows how collaboration, efficient workflows, consistent generation, testing and refinement of creative concepts support business goals.

3. PointCard: Improving CTR with creative that performs

Campaign overview:

Faced with the challenge of differentiating itself in a highly competitive fintech market, PointCard required creative assets that resonated with its audience while staying true to its carefully crafted brand guidelines.

This brand partnered with Superside to improve its creative performance through bold design and data-driven decision-making.

Superside’s involvement enabled rapid creative iteration and high-quality output at scale, allowing PointCard to experiment with various design concepts, messaging and motion graphics across different channels, resulting in impressive outcomes.

Results and metrics:

• 240% increase in click-through rates
• 275% boost in conversion rates

Takeaway:

Creative performance involves more than aesthetics; it requires a unified, multi-channel experience. Successful creative performance necessitates strategic collaboration, rapid testing and the ability to produce high-quality designs at scale.

4. Kins: Unlocking true creative performance

Campaign overview:

Kins, a new player in the healthcare sector, needed to build trust quickly. Their team worked with Superside to test various creative concepts and messages, optimize for different audience personas across channels, and improve its landing pages for better conversions.

Superside’s streamlined processes allowed Kins’ lean marketing team to focus on strategic growth initiatives rather than getting bogged down in revisions. Through this partnership, Kins efficiently produced high-quality, human-centric designs that resonated with its target audience.

Results and metrics:

• 200% increase in click-through rates
• 20-40% reduction in cost per result for Facebook ads

Takeaway:

Innovative, creative performance can be a differentiator in a traditional industry like healthcare. Kins’ success across channels demonstrates that integrated, data-informed design can help new brands stand out and build trust quickly in competitive markets.

5. Anastasia Beverly Hills: Lifting brands to new heights

Campaign overview:

Anastasia Beverly Hills launched a new mascara using its creator network and TikTok’s TopView Ad solution (TopView is a video ad shown to users upon opening TikTok).

The company created a multi-channel campaign that blended advertising with entertainment, capitalizing on creator content to drive conversions.

Results and metrics:

• 27 million impressions
• 1.1 million clicks
• 9% increase in brand awareness

Takeaway:

Creative performance often involves creating multi-channel experiences that engage users effectively. By leveraging user-generated content and platform-specific features, Anastasia Beverly Hills created a campaign with broad reach and high engagement.

6. Apartment Therapy x Home Depot: Aligning marketing efforts for great results

Campaign overview:

Home Depot partnered with Apartment Therapy to create a “Spring reboot” feature that combined inspiration, shopping guidance and new ideas.

By aligning its message across Apartment Therapy’s content and product offerings, the lifestyle blog created a seamless experience providing value to its audience.

Results and metrics:

• Exposure to 22 million monthly readers
• Organic integration into high-value content

Takeaway:

Creative performance involves crafting valuable content that naturally includes product promotion. Home Depot demonstrated the power of native advertising in boosting brand awareness and driving sales by aligning its marketing and creative efforts with a trusted source.

7. Accor: Leveraging creator content

Campaign overview:

When French hospitality group Accor wanted to promote its loyalty program, build a preference to book a room through ALL.com, and promote the program as an event sponsor, it sought to optimize its investment in Reels.

The marketing team behind the brand teamed up with a creator (@raphma) who resonated with the target audience and built video ads in the unpolished, spontaneous “language” of Reels.

They then used brand polling and other brand awareness measurements to understand their ads’ value, after which a second, more refined campaign phase kicked in.

Results and metrics:

• 15.3-point increase in ad recall
• 2.6X increase in top-of-mind awareness
• 1.2X increase in brand consideration

Takeaway:

Incorporating creator-built content that aligns with the native style of social media platforms (in this case, Meta) can significantly enhance campaign performance, even when added to existing, well-performing strategies.

8. Oreo: Slam dunking in the dark

Campaign overview:

Creative performance isn’t a new concept; it simply represents a shift in content creation priorities. Over 10 years ago, a creative and well-timed tweet by Oreo provided a powerful example of agile marketing.

A power outage inside the Caesars Superdome in New Orleans brought the biggest football game of the season to a halt. During the outage lasting only a few minutes, Oreo posted a tweet that made digital marketing history: “Power out? You can still dunk in the dark.”

By reacting quickly to the situation, Oreo left a lasting impression.

Results and metrics:

• 15,500 retweets in 14 hours
• 20,000 Facebook likes
• $525 million worth of media impressions

Takeaway:

Creative performance can involve capitalizing on unexpected moments. Oreo’s quick response demonstrates that using creative skills and being prepared to act across channels immediately can turn unforeseen events into valuable marketing opportunities.

9. Majestic Heli Ski: Elevating brand reach

Campaign overview:

Majestic Heli Ski created YouTube video ads showcasing its helicopter skiing adventures and used YouTube’s targeting capabilities to zero in on the areas and age range of its potential customers.

Through targeted video advertising, the brand successfully connected with potential customers actively researching ski destinations and equipment online. This strategy proved highly effective, with YouTube campaigns accounting for half of new client acquisitions.

Results and metrics:

• 25% increase in sales
• 400% growth in customer base

Takeaway:

Effective creative performance involves both compelling content and strategic, targeted distribution. When done right, it can lead to significant business growth.

10. Jaguar Land Rover: Keep calm and leverage digital marketing

Creative overview:

During the pandemic, Jaguar Land Rover launched its “Keep Calm and Lease” campaign, using LinkedIn’s targeting capabilities to reach cash-strapped customers interested in a financing package for cars of both brands. The marketing team used both sponsored feed content and message ads to optimize audience targeting and engagement.

Despite successful audience targeting, analytics showed high abandonment rates. The team then streamlined the user journey, implementing a pre-filled lead gen form into their CRM system, significantly reducing the cost per lead.

Results and metrics:

• 35% reduction in cost per lead (CPL) for Jaguar
• 75% reduction in CPL for Land Rover
• 426% increase in lead volume for Land Rover compared to display ads

Takeaway:

Combining strategic targeting with a streamlined user experience can significantly enhance campaign effectiveness and lead generation efficiency. Additionally, Jaguar Land Rover’s success demonstrates that relevant messaging and strategic channel use can turn challenging times into growth opportunities.

Superside Combines AI Power With Creativity for Campaigns That Work

At Superside, we do more than create eye-catching designs. We specialize in crafting high-impact visual solutions perfectly aligned with your business goals.

Our unique AI-enhanced capacity unlocks the full potential of our creative abilities, helping our best-in-class designers deliver standout work every time.

Discover how our creative performance solutions can impact your bottom line—book a call today.

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