Whether they're used to sum up evidence in a courtroom or to organize material for a presentation, law PowerPoints are pervasive. One estimate suggests that a law PowerPoint presentation is given about 60,000 times a day in the U.S. legal industry. That equals about 6,000 legal PowerPoint presentations every hour of a 10-hour day, including opening and closing arguments in court, sessions at professional conferences, and presentations to judges, clients, and students.
The combined revenue of the world’s top 200 law firms exceeded $100 billion in 2015. We can extrapolate that compelling law PowerPoint templates and presentations have contributed to a good portion of that revenue. A strong, well-designed presentation can truly make the difference. Here, we review some of the looks and strategies behind law PowerPoint templates from some of the top 10 firms in the U.S. If you’re part of a law firm that needs a new template or if you're simply interested in learning more about PowerPoint design, read on.
1. Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates
With approximately 1,700 attorneys globally, Sadden, Arps, Slate, Meagher & Flom LLP and Affiliates provides legal advice that companies across a wide spectrum of industries need.
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2. Sullivan & Cromwell LLP
Sullivan & Cromwell enjoys a reputation for the highest quality of lawyers and work, and the firm's record of achievement results from the efforts of excellent staff, both legal and support.
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3. Baker McKenzie
Baker McKenzie collaborates across borders, markets, and industries around the world. The firm is committed to helping clients navigate a changing and challenging global market.
What works well: • Every slide is dynamic, with photos, icons, colors or other additional graphic elements. The design helps deliver the message, slide after slide.
• This template makes terrific use of stock icon graphics to illustrate and bring a point to life. This is a simple graphic touch that can be used in almost any PowerPoint, whatever the business. For example, compare Slide 10 of Baker McKenzie’s PowerPoint with slide 6 of Deloitte’s black background PowerPoint. Both integrate three icons with color and text to make perfectly clear points — much easier to digest than text-only bullet points.
• The design effectively ties into the color and feel of the firm’s website, with a tone that is both authoritative and current.
• Slide 2 announces: “Agenda,” which gives the audience a roadmap to the presentation. Each section header page that follows it lets the audience know where they stand. These are vital components in any presentation that has a degree of complexity.
• Slides 20-21 support arguments about investing in creative, dynamic presentation design to get the kind of PowerPoint you need to deliver your information or argument. These are professional-level graphics, like the rest of the presentation, that are both eye-catching and successful. Imagine how effective courtroom presentations with this level of design could be.
What can be improved: • A few slides get somewhat text-heavy and could be broken up into multiple slides.
• The timeline on slide 33 gets complicated and is difficult to see.
4. Davis Polk & Wardwell LLP
Davis Polk provides clients with sophisticated advice and creative, practical solutions while understanding the full legal landscape, market practice and clients’ businesses and objectives.
What works well: • The main colors in this law PowerPoint tie back to the firm’s website and its modular, modern feel.
• Slides 1-3 are devoted to headshot photos of the presenters and their bios, which add authority, warmth, and assurance about the information being presented.
• Even when slides are heavy on text, they incorporate elements such as color, underscoring and bold to add emphasis and deliver the message.
What can be improved: • Slides 8 and 9 feature black type on a blue background, which is not especially easy to read, and the slides are crowded with type.
• The logo in the lower left-hand corner appears to use a capital letter I in “Davis,” rather than the correct lowercase version.
5. Wachtell, Lipton, Rosen & Katz
Wachtell, Lipton, Rosen & Katz operates out of one New York office and follows the vision of its founders – a cohesive team of lawyers focused on solving clients' most important problems.
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6. Gibson, Dunn & Crutcher
Gibson Dunn is an international law firm whose 1,200+ lawyers work together in interdisciplinary, global teamwork to deliver effective, efficient products to clients.
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7. Weil, Gotshal & Manges, LLP
With approximately 1,100 lawyers, Weil, Gotshal, and Manges, LLP combines skill and local-market presence to deliver coordinated legal advice that helps clients achieve their goals and objectives.
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The Takeaway
Whether you are making a courtroom presentation or a corporate pitch, a sharp PowerPoint template can help you make your case. Use these quick tips, gathered from each of the templates above, as quick reminders of best practice.
Top Tips for Terrific PowerPoints
If this article was useful and gave you some hints about effective PowerPoint presentations, you might want to check out our blog post about best-in-class presentations from consulting firms.
If you need to create a PowerPoint or take yours to the next level, we’re here 24/7 to help. If you have ideas for what else you’d like to read about or learn here, please leave a comment. Thanks for reading!
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