25 best multichannel brand campaigns in 2025 for inspiration
Experimenting with different types of campaigns is a great way to get eyeballs on your brand. Not sure how to approach your next brand campaign? This list of great examples will get your creative juices flowing and ultimately raise awareness about your business.
The evidence is clear: Multichannel marketing works.
In fact, recent research reveals that 95% of marketers believe that integrating multiple marketing channels in ad campaigns improves audience targeting, according to industry. Companies with strong multichannel marketing campaigns experience a 9.5% rise in annual revenue and 91% higher customer retention rates.
With so many top campaigns and great ideas out there, you might be wondering what can work best for your business this year, based on marketing goals, your industry and who's able to scale as much as you need.
A leading creative subscription service like Superside offers a powerful way to grow your business with speed and efficiency, as we have done with top brands and enterprises for years now.
Of course, taking inspiration from others is a wise place to start. Work through this curated list of creative ad campaign examples to find ideas for your next campaign.
Before we leap into the list, let’s explore the key elements of successful brand campaigns.
What makes brand campaigns successful?
Many businesses recognize the importance of multichannel strategies, yet only 73% have strong marketing campaign plans in place. And it's always the top brands that invest in cross-channel marketing initiatives that get the best sales and long-term customers that leave many marketers wondering: "How did they do that?".
The best ad campaigns go beyond selling products; they tell great stories and build lasting connections with target audiences. Successful campaigns usually include the following six ingredients:
1. Clear objectives and KPIs
Step 1: Define your goals
Before starting a new (or any) ad campaign, clarify your marketing objectives since day one.
Decide whether you want to increase brand awareness, boost sales or change the target audience’s perceptions about your offerings.
Clear goals will help align the campaign with business objectives, which prevents wasting resources and ensures meaningful results.
Step 2: Set measurable KPIs
Define your goals and track progress using relevant key performance indicators (KPIs), which may vary by channel. For example, focus on conversion rates and time on site for websites. In turn, look at click-through rates (CTRs) for emails.
Also, consider creative performance metrics like Customer Acquisition Cost (CAC) and Return on Advertising Spend (ROAS) while keeping your ultimate goal in mind throughout the process.
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2. A deep understanding of your target audience
Step 1: Know your customer
A successful advertising campaign relies on understanding your customers. Research their demographics, interests, needs and pain points to identify the problems your product or service solves.
Engage with customers through surveys, social media, events and reviews to better understand their needs and ensure you stay relevant.
Step 2: Create customer personas
After thorough research, create profiles of your ideal customers to enhance your messaging.
For instance, if your mid-sized fitness chain struggles with engagement and retention, consider four segments: Busy professionals, fitness newcomers, health-conscious seniors and athletic enthusiasts.
Understanding each group’s needs lets you develop the best marketing campaigns for each segment.
3. Compelling and consistent messaging
Step 1: Craft a unique brand story
Identify what makes your brand unique. Disney, Coca-Cola and Apple use a simple story format in their campaigns: A shared problem, their solution and its success.
Salesloft collaborated with Superside to create a compelling brand storytelling campaign during Dreamforce in San Francisco. They transformed subway stations into dynamic canvases, showcasing their innovative branding and strategic vision. This approach helped them connect with a strategic diverse, tech-savvy audience, which elevated their brand presence during and after the event.
Patagonia successfully created a solid brand story focused on sustainability and activism. Its bold brand message encourages customers to buy less, fostering engagement and word-of-mouth support.
Step 2: Develop a clear, concise and powerful message
Once your story is well-defined, you can begin developing your messaging. Consider what key points you want your audience to remember about your brand and its products or services.
This is exactly what Bolt did when they turned to Superside to create a powerful explainer video that had two key goals:
- Showcase Bolt's new look after their rebranding
- Make it understandable for people their ethos of quick, effortless and pain-free checkouts
Many brands like Bolt use their values, mission, and core experiences to craft authentic and engaging messaging. You can do the same. Convey your brand story and identity at every campaign touchpoint.
Step 3: Maintain consistency across all channels
Your brand needs a clear voice and tone that reflects your values and audience preferences. Consistency across social media, email, websites and advertising is crucial.
A documented brand guideline ensures cohesion, reinforcing the same core message across all touchpoints.
A great example of this is when Superside partnered with Satair to create a consistent story across its global operations, empowering an innovative design that reflects the company’s reputation and growth.
4. Creative and engaging content
Step 1: Capture attention
Content must be well thought out, visually appealing and emotionally impactful to cut through the noise.
A good example is Superside’s dazzling Valentine’s Day campaign for luxury jeweler Suzanne Kalan.
We embraced a mother-daughter theme and harnessed a trending TikTok format to resonate with audiences while maintaining the brand’s high-quality standards, surpassing over 500K views during the campaign, and lots of conversions in between.
Step 2: Think outside the box
When developing your campaign strategy or content for new campaigns, try various formats such as videos, infographics, blogs and podcasts to discover which content types best captivate your audience.
A/B testing different messaging styles and visuals can help refine your strategies based on actual responses. Analyzing your results continuously will help you find the most effective content combinations to engage your target audience.
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Step 3: Tell a story
Storytelling is a powerful tool for creating emotional connections and building trust. Sharing genuine experiences, such as your mission, customer journeys or employee passions, humanizes your brand and takes its positioning further.
Storytelling helps transform promotions into meaningful conversations, enhancing customer engagement and building long-term loyalty.
5. Strategic channel selection
Step 1: Meet your audience where they are
It’s critical to understand your audience before you select appropriate marketing channels. Use tools like Google Analytics and social media insights, conduct surveys and analyze competitors to determine where your customers engage most.
For example, if your audience is Instagram-focused, these standout Instagram examples from industry leaders can help.
Step 2: Integrate your channels
Create a cohesive experience across all brand touchpoints by aligning messaging, visuals and call-to-actions.
If a customer sees a TikTok ad, clicks to the website and receives a follow-up email, the branding, tone and CTA should be consistent.
6. Constant measurement and optimization
Step 1: Track your results
During the ad campaign, actively track performance. We know that this can be time-consuming, which is why we’ve developed a secret weapon in the form of Superads. Expertly developed by our very own team, it’s a powerful, user-friendly tool that provides creative analytics and insights in an instant.
Step 2: Analyze your data
Use data-driven, creative analytics tools to collect data on your metrics regularly. Create reports and dashboards to track ad performance across channels and analyze trends.
Step 3: Optimize your ad campaign
With accurate data from potent tools like Superads, you can quickly identify high-performing creatives and make swift adjustments to enhance campaign performance.
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Top 25 multichannel brand campaigns for 2025
With a solid grasp of the key elements essential for campaign success, it’s time to explore the different types of campaigns you can tap into.
Brand advertising campaigns
1. Imperfect Foods x Superside
Industry: Food and grocery delivery
What we like: When Imperfect Foods needed a scalable design solution that blended multiple marketing channels seamlessly and at a record time, they turned to Superside.
How did we pull off this top campaign?
Our team stepped up and delivered quality design services, creating digital ads, motion graphics, social media content, packaging and print materials for our customer.
The partnership helped Imperfect Foods boost its creative output without overburdening its in-house team.
Best for: Fast-growing brands that require flexible, on-demand creative support to ensure quality and consistency across various channels.
Worth noting: Superside is a leading top-tier creative design service for enterprises and brands worldwide.
We’re experts at creating high-quality designs, ad campaigns and more creative services at scale. Book a call to discover how we can become your creative team’s creative team.
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2. Cadbury: Shah Rukh Khan My Ad
Industry: Food
What we like: As part of a generous marketing initiative, Cadbury used data and AI to create personalized ads for small businesses in over 500 postal codes in India, featuring Bollywood star Shah Rukh Khan.
Harnessing celebrity influence and advanced technology, this strategy empowered local businesses and enhanced Cadbury's reputation for community support, leading to viral success.
Best for: Brands looking to leverage AI to create engaging, community-driven marketing campaigns.
3. Pedigree: Tail Orchestra
Industry: Pet care
What we like: Pedigree’s Tail Orchestra campaign transforms pet happiness into a musical experience by using the speed of dogs’ wagging tails—triggered by Pedigree snacks—to conduct an orchestra.
This heartwarming concept highlights Pedigree’s mission of nurturing happy, healthy pets. It captures online attention effectively, helping the brand stand out in the competitive pet food market.
Best for: Brands that want to blend innovation with emotion to create engaging, shareable content and enhance brand awareness.
4. Canva: What Will You Design Today?
Industry: Design and SaaS
What we like: Canva’s campaign emphasizes accessibility, creativity and ease of use, demonstrating that anyone—from professionals to beginners—can design effortlessly.
Canva combines video ads, interactive tutorials and influencer collaborations to establish itself as the go-to tool for simple and effective design.
Best for: SaaS brands wanting to showcase usability and inspire customers through creativity.
Best brand launch campaigns
5. Packt x Superside
Industry: Publishing
What we like: Packt required a cohesive identity across all channels to launch its brand. Our team took on the challenge and delivered extensive creative support to maintain brand consistency in the brand’s digital ads, website visuals, packaging and social media.
Superside helped Packt create a strong brand presence through a cohesive design system and storytelling approach.
Best for: Brands preparing for a major launch and seeking a seamless, high-quality brand identity across all marketing channels.
6. Antler x Superside
Industry: Venture capital and startups
What we like: As Antler geared up for its global brand launch, it required a cohesive story and a scalable visual identity to unify its presence across markets.
Superside provided cohesive branding, impactful design assets and a strategic rollout for digital platforms, investor presentations and marketing materials. This approach helped establish Antler as a trusted leader in the VC space.
Best for: Companies hoping to launch a strong rebranding campaign.
7. Sweetheart: Situationships
(Source: Upworthy)
Industry: Confectionery
What we like: This campaign uses the modern dating culture slang “situationships” to engage younger consumers with relatable stories and eye-catching visuals across social media, digital ads and in-store experiences.
The campaign’s engaging and playful messaging delivers a memorable multichannel experience and helps build a strong brand identity.
Best for: Companies looking to leverage cultural trends and social engagement for high-impact awareness.
8. Fiat: No More Grey
Industry: Automotive
What we like: Fiat’s bold approach to color psychology, along with its rejection of the color grey, reinvigorated its brand identity. The company uses immersive video content, interactive web experiences and social-driven storytelling in its campaign.
This strategy successfully positions Fiat as a lifestyle brand rather than merely a car manufacturer, generating conversations about the new Fiat 600e. It’s a strong brand message that’s effectively communicated.
Best for: Companies aiming to revitalize their brand perception and create an emotional connection with their audience.
9. Oraimo: SpacePods
Industry: Consumer electronics
What we like: Mobile accessory brand Oraimo merged futuristic space aesthetics with influencer marketing, featuring Nigerian Afrobeats star Burna Boy as the endorser.
The campaign includes product demonstrations and high-quality digital storytelling. It reached audiences through social media, online ads and retail displays, ensuring consistent messaging across all touchpoints.
Best for: Tech brands launching innovative products with a visually dynamic, influencer-led strategy.
10. HSBC: Futureverse
(Source: VML)
Industry: Finance and banking
What we like: HSBC’s Futureverse campaign modernizes the image of a traditional bank by using immersive augmented reality (AR) and virtual reality (VR) alongside traditional media and digital advertising.
The campaign uses innovative data capturing to immerse audiences in countless potential futures, encouraging them to explore various possibilities. It effectively showcases the brand’s original approach while maintaining trust and credibility.
Best for: Financial brands looking to merge innovation with brand storytelling to engage a digital-savvy audience.
Brand awareness campaigns
11. Salesforce x Superside
Industry: SaaS and CRM solutions
What we like: Salesforce wanted to increase brand awareness and stand out in the competitive tech world. Through impactful visuals and dynamic storytelling, Superside provided attention-grabbing digital and out-of-home assets aligned with the brand’s identity.
This strategic approach enhanced Salesforce’s presence in key markets and reinforced its CRM leadership.
Best for: Enterprise brands looking to raise awareness and build brand loyalty with game-changing advertising creative strategies across multiple channels.
12. KFC: Social media marketing campaigns on X
(Source: X)
Industry: Fast food
What we like: KFC stands out in almost all social media campaigns, using humor and pop culture references to engage its audience in different countries and languages. The company’s playful interactions, like its “11 Herbs & Spices” Twitter stunt, create a memorable brand personality and enhance engagement.
This strategy illustrates how brands can use social media platforms in cost-effective, low-risk ways that still have viral potential.
Best for: Brands aiming to boost awareness through organic social media campaigns using interactive content that encourages audience participation.
13. Charmin: #TweetFromTheSeat
(Source: Shorty Awards)
Industry: Consumer goods
What we like: Charmin used a humorous strategy for brand awareness with its #TweetFromTheSeat campaign, inviting users to share funny bathroom experiences.
This lighthearted approach makes the brand more approachable. It has sparked social media conversations, helping Charmin stand out in a typically low-engagement industry.
Best for: Brands seeking to boost awareness and engage audiences through humor and interactive social media marketing campaigns.
Popular B2B brand campaigns
14. SecurityScorecard x Superside
Industry: Cybersecurity
What we like: SecurityScorecard, looking to rebrand and showcase its comprehensive cybersecurity platform for B2Bs, collaborated with Superside to create an AI-enhanced comic book for the RSA Conference.
The campaign involved developing a sci-fi universe with eight distinct "worlds," each symbolizing different aspects of SecurityScorecard's offerings. AI tools facilitated the creation of 500+ unique images that ensured a consistent and immersive visual narrative.
Best for: Businesses seeking innovative ways to communicate complex solutions for B2B clients, particularly in industries like cybersecurity, technology and finance. Companies looking for an innovative way to showcase their rebranding to key stakeholders can also benefit from a campaign like this one.
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15. Pinterest: The P is for Performance
(Source: Pinterest Newsroom)
Industry: Social media
What we like: Pinterest has rebranded as a performance-focused advertising platform. The “P is for Performance” campaign showcases that Pinterest ads boost brand awareness and deliver measurable results.
Inspired by iconic action movies, the campaign uses case studies and data insights to showcase measurable ROI.
Best for: B2B businesses looking to re-brand, update their brand identity or showcase the positive results of their product.
16. Squarespace: Make Your Next Move
(Source: Design-milk)
Industry: Online marketplace
What we like: This campaign targets entrepreneurs and small business owners with aspirational messaging, sleek visuals and endorsements from John Malkovich.
The integrated approach across TV, digital and social media positions Squarespace as the ideal platform for website creation and business growth.
Best for: B2B businesses wanting to inspire action and position their products as essential for success.
17. GfK: NIQ’s Human vs AI
Industry: Market research and analytics
What we liked: GfK organized a debate between its chief marketing officer and ChatGPT, showcasing the balance between human expertise and AI insights.
This engaging event, webinars and interactive content helped position GfK as an industry innovator.
Best for: Brands in data and AI looking to educate and spark conversations around emerging technology.
18. Shopify: Let’s Make You a Business
Industry: eCommerce
What we like: Shopify’s campaign aims to empower aspiring entrepreneurs. It uses real success stories, step-by-step guides and social media engagement to break down barriers to starting a business.
The messaging is both motivational and practical, making entrepreneurship feel accessible.
Best for: Brands targeting startups, solopreneurs and small businesses, emphasizing empowering messages and practical tips.
19. Spotify: Wrapped for Advertisers
(Source: Spotify Ads)
Industry: Audio streaming and podcasting
What we like: Spotify’s “Wrapped” campaign showcases how data-driven personalization fosters emotional connections with users. As an extension, Spotify launched “Wrapped for Advertisers,” an innovative B2B marketing initiative.
“Wrapped for Advertisers” gives marketers unparalleled insights into the streaming habits of Spotify's diverse user base, offering B2B marketers a competitive edge.
Ideal for: Companies seeking to personalize their B2B marketing and boost their brand’s reputation in this way.
20. IBM Business Resilience Services: Every Second Counts
(Source: Shorty Awards)
Industry: Technology and cloud solutions
What we like: IBM’'s campaign, inspired by popular TV shows like Mr. Robot, features the cybercrime short film “Every Second Counts.” It emphasizes the importance of recovery plans during cyber attacks while showcasing IBM’s AI and cloud capabilities.
Using engaging case studies, visual storytelling and interactive experiences, the campaign highlights IBM's expertise in optimizing time-sensitive decisions.
Best for: Tech brands showcasing AI and automation in critical situations.
21. Slack: So Yeah, We Tried Slack
Industry: Workplace productivity and SaaS
What we like: This campaign uses comedy and relatable scenarios to highlight workplace communication struggles and illustrate how Slack enhances team collaboration.
Through engaging videos, digital content and social media, Slack demonstrates its value as an essential B2B workplace solution.
Best for: Brands seeking to use humor and storytelling for product adoption and engagement.
Global famous campaigns
22. Nike: Just Do It
Industry: Sports and Apparel
What we like: Nike’s iconic 1988 campaign combines inspirational storytelling and bold visuals to deliver the catchy slogan: Just do it. This catchy phrase encouraging people to pursue their goals has certainly stood the test of time.
Nike maintains a strong and motivating brand voice through TV, digital ads, athlete partnerships and social media. Its “Just do it” slogan highlights the effectiveness of a simple, powerful message that connects deeply with consumers, no matter who they are or where they are. Its simple, but universal message makes it fresher even four decades later.
Best for: Brands looking to build long-term brand equity through emotionally driven, aspirational messaging.
23. Dove: Real Beauty (The Code)
Industry: Personal care and beauty
What we like: Dove’s campaign inspires a redefinition of beauty standards in the industry by celebrating real people instead of traditional models.
In 2024, Dove challenged again the standards of beauty according to AI tools standards when asked to generate beautiful women or perfect skin. When asked the AI tool the same question but adjusting the prompt to the historical Dove's campaign perspective, these results changed completely.
Using brilliant AI video production, digital ads and social engagement, the campaign has sparked global conversations and still fosters brand trust.
Best for: Brands aiming to promote inclusivity and reach a wider audience on a deeper, purpose-driven level.
24. Coca-Cola: Share a Coke
Industry: Beverage
What we like: Coca-Cola launched a personalized campaign by adding real names to its bottles, encouraging consumers to share their Cokes and experiences on social media.
This blend of in-store activation, digital marketing and interactive user-generated content contributed to the campaign's multichannel success.
Best for: Brands looking to boost engagement and drive organic traffic through a campaign that focuses on personalization and consumer participation.
25. De Beers: A Diamond Is Forever
(Source: Adiamondisforever.com)
Industry: Jewelry
What we like: De Beers has been a leader in diamond marketing since 1947, promoting diamonds as symbols of love and commitment through impactful print ads and emotional commercials that have set the standard for luxury jewelry marketing.
In 2024, De Beers launched its “Forever Present” campaign, reviving the classic tagline “A diamond is forever” and underscoring its emotive storyline focus.
Best for: Brands aiming to shape cultural narratives and create lasting demand for high-value products through their campaigns.
How Superside builds momentum with successful multichannel brand campaigns
Superside has extensive experience producing large-scale brand awareness campaigns. We offer a full suite of creative services, from graphic design and motion graphics for paid ads to video production and top-tier branding assets that work for all channels.
Our expert teams can handle multiple campaigns simultaneously, working on your schedule to deliver top-tier creative assets when and where you need them.
We use a tailored approach to every campaign and ensure that each deliverable aligns with your business objectives and creative performance goals. And thanks to powerful collaboration tools, you can expect streamlined communication from the get-go.
Starting at $6,000 per month, Superside can also become your creative team’s creative team for all your campaigns.
And we have an extra card up of our sleeve: A free, data-driven ad optimization tool called Superads, which will help you maximize your creative performance strategies in 2025 and beyond.
Elevate your marketing campaigns with Superside
The competition is fierce. Strong, multichannel brand campaigns have, therefore, become essential for building brand awareness and customer loyalty.
Sometimes, you need a specialized sidekick to create the best ad campaigns and give your brand the recognition it deserves.
Our teams of Superside creatives fit this mold perfectly. Let’s chat!
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Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
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