Pros and Cons of AI in Graphic Design (According to Designers)

Artificial intelligence (AI) is making waves in just about every industry, including creative services. But is this a good or bad thing? (spoiler alert: it’s definitely a good thing!)

Today, Superside will dive into the pros and cons of using AI in graphic design, look at what the research is saying about the impact of AI on design and designers, plus get expert input from Supersiders who know a thing or two (or ten!) about AI and graphic design.

Exploring AI’s Role in Graphic Design

There’s no denying the power of AI to skyrocket output and revolutionize efficiency—something the creative industry is fast catching onto, with AI design trends developing at the speed of light.

In a recent Canva survey of more than 4,000 marketing and creative leaders from nine countries, 75% of respondents reported that generative AI is an essential part of their toolkit and 69% believe it’s enhancing their teams’ creativity.

But how does generative AI in graphic design work?

Generative AI is built on data sets, which are massive amounts of data from all over the internet. When you give an AI tool a prompt, it uses custom-built algorithms to generate an answer derived from that data.

The same goes for graphic design—AI turns mountains of data into images, video and other visual formats. Machine learning algorithms and software automate and enhance design tasks, such as generating design elements, suggesting layouts and optimizing color schemes.

While using AI in graphic design may be new to some, it’s actually come a long way since starting out as a basic automation tool. Nowadays, there are specialized AI design agencies and sophisticated AI-driven platforms that can analyze design trends and user preferences, resulting in more personalized designs.

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Supersiders’ Take on the Pros and Cons of AI in Graphic Design

At Superside, our extensive team of creatives and designers is at the forefront of recent developments in AI. I asked over 50 Supersiders for their thoughts on AI, and with over 500 AI design projects completed, they certainly know their stuff.

Most of them told me that AI in graphic design significantly enhances creativity and improves efficiency. However, it’s not all black and white—there are also gray areas. That’s why it’s crucial to weigh the potential pros and cons of AI in the design industry.

Here are the results of the poll:

We also conducted a poll among the attendees of the Infinite Canvas Summit to gauge how our audience feels about AI developments in graphic design.

Most respondents agreed that AI will become essential for creative processes and that designers can best leverage AI for idea generation. Here are the results of this event poll:

7 Pros of AI in Graphic Design

Design efficiency and cost savings are just two ways AI can positively impact graphic design. Let’s explore more of the potential benefits of using AI in this field.

1. Automation of repetitive tasks

Generative AI and other current technologies have the potential to automate activities that absorb 60-70% of employees’ time, according to recent research by McKinsey Digital.

This is true for graphic designers, too. AI can handle repetitive tasks by automating processes such as resizing images, image editing, applying filters, generating templates and ensuring brand consistency. This speeds up production, allowing designers to focus more on the strategic and creative aspects of their work.

High-growth brands need to churn out a massive amount of ad creative, but resizing and reformatting digital ads at scale can be hugely time consuming and slow down the process of getting to market.

Superside’s Craft & Productivity Team knew there had to be a better way, so they embarked on delving into the design tools and workflows used for producing large-scale ad creative and finding ways to work faster, ensure consistency and add value.

Their solution? Empowering teams and supercharging human expertise with leading collaborative design tool, Figma. Using AI, Figma automatically resizes images and text, making it ideal for scaling high-volume digital ads.

With their solution identified, the Craft & Productivity Team spent three months developing a workflow that increases ad design productivity by 70%. Nearly 400 Superside customers now use this workflow to scale their digital campaigns, using the best of both human and AI talent.

2. Faster design processes

AI automation in design can result in quicker design processes and project turnarounds.

Along with handling mundane tasks, AI tools can streamline design workflows and enhance collaboration, all of which boost productivity. In fact, one Forbes Advisor survey suggests 64% of businesses believe artificial intelligence can increase their overall productivity.

With 500+ (and counting) AI-enhanced creative projects now complete, Superside has helped customers save more than 17,770 design hours.

On average, our AI-enhanced creative projects are delivered twice as fast and up to 60% more efficiently than projects that don’t use AI technology. Our past design projects also earned a 4.9/5 customer satisfaction rating.

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3. Cost-effectiveness

Thanks to automation, fewer errors and all-round quicker design and project turnaround times, AI can significantly reduce the need for extensive (and often expensive) human labor. This lowers overall project costs and allows businesses to allocate resources more efficiently.

Worldwide, businesses across a range of functions agree. In a 2021 survey looking at leading AI cost decreases, more than 50% of respondents said their business had seen cost reductions from implementing AI-driven programs.

Integrating AI into creative workflows to take care of the busy work allows design teams to work on complex problem-solving and creative thinking that only a human brain can do. This is how AI produces return on investment (ROI).

For example, Superside leveraged the power of Midjourney to create an entire campaign for Independence Pet Group. In just 11.5 hours, one person completed illustration, design and copywriting, and generated 750+ unique images—saving 90% in design time.

The potential for cost savings with AI design is huge: To date, Superside has saved $1,400,000 design dollars for customers with AI-enhanced creative and design processes.

4. Affordable tools and software

Many AI graphic design tools offer affordable subscription models and user-friendly interfaces, making them accessible to a wide range of users.

Research shows AI implementation can cost as little as $25 per month if, for example, all you need is an AI-empowered team using ChatGPT. If you’re looking to build a recommendation engine to rival that of Netflix, AI implementation will obviously cost a whole lot more.

Superside’s AI-enhanced creative team is constantly researching and refining the use of the best AI design tools to help speed up their workflows by 30-60%. This includes the latest tools and solutions to create high-quality AI videos in record time, as well as how to use AI in UX design to deliver outstanding web designs that drive sales.

5. Innovation and creativity

Generative AI design algorithms can produce unexpected patterns and layouts, sparking greater creativity in graphic designers. What’s more, AI-powered insights into trends and user preferences enable designers to tailor their work more effectively and push the boundaries of conventional design.

A Harvard Business Review investigation recently found that one of the biggest opportunities generative AI offers is to augment human creativity and make innovation more accessible. The report suggests using AI to promote new ways of thinking.

When mobile workforce enablement platform PlayerLync approached Superside to create three distinct design concepts—product imagery, icons and backgrounds—that would refresh their website and serve as an asset library, the brief was clear: Adhere to existing brand guidelines while exploring innovative illustration formats and sizes to enhance visual appeal across marketing channels.

Superside’s experienced AI creatives tapped into AI to introduce a depth of creative variety, rapidly generating 300+ unique images. The speed of execution allowed PlayerLync to explore different creative directions, test concepts and build an extensive, high-quality asset library without major expense.

6. New possibilities for creative expression

AI can provide graphic designers with innovative tools that inspire unique ideas and designs.

A 2024 Adobe report confirms that designers are already experiencing these benefits. According to the global survey of 2,541 creative professionals:

• 83% are using generative AI
• 20% say their companies or customers require them to use some type of generative AI in their work
• 66% say they’re making better content with generative AI tools
• 69% believe generative AI will provide them with new ways to express creativity

Extensive studies along with Superside’s own research back up these findings: AI is transforming how graphic designers work, allowing them to discover fresh means of creative expression and create more impactful work.

7. Making design more accessible to non-designers

​AI gives non-design professionals access to high-quality design by simplifying the design process. And trained designers agree: AI makes the design process easier overall.

Intuitive tools, drag-and-drop interfaces, automated design suggestions, pre-made templates and AI-driven features, like automatic image enhancement and layout optimization, enable users without design skills to produce professional-quality visuals.

Wondering how even your non-creative team can get creative with AI? From AI presentation makers and logo generators to AI ad copy generators and thumbnail makers for YouTube, there are plenty of easy-to-use AI tools that can help everyone get quality design assets to market more quickly.

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7 Cons of AI in Graphic Design (& How We Overcome Them)

It’s clear that AI can positively impact design processes and creativity, but what about the potential challenges of AI in graphic design? Let’s take a closer look at some of the disadvantages of using AI in this field and what we do to overcome these barriers.

1. Quality and originality

AI-generated designs can sometimes lack the depth and originality of those created by humans.

Designers may become too dependent on the automated templates and pre-set styles provided by AI tools, leading to generic and monotonous designs. Some research suggests this over-reliance on AI could lead to human designers losing their unique knowledge and skills.

Superside mitigates this risk by using AI in creative workflows intelligently, with human input. This means finding strategic ways of using AI tools that allow graphic designers to become more efficient and innovative, ultimately enhancing their creativity and design quality.

2. Potential loss of unique, human touch

There’s no replacement for the human touch, something that can get diminished with the use of AI tools in design. AI also has no understanding of cultural or emotional contexts, which can result in designs that fail to resonate or connect with target audiences.

According to Forbes research into the biggest risks posed by AI, increasing reliance on AI tools could lead to less empathy, poorer social skills and fewer human connections. Maintaining a balance between technology and human interaction remains essential.

3. Impact on employment for human designers

With some research suggesting 41% of design professionals could be in danger of being replaced by AI, it’s understandable that graphic designers may be nervous about the significant advancements of AI in design.

What’s more, a McKinsey Global Institute report estimates that 15% of the global workforce, or about 400 million workers, could lose their jobs to AI by 2030.

Superside believes human creativity remains any team’s biggest asset and continues to hire only the best global designers to work intelligently with AI.

All Superside graphic designers undergo in-depth interviews, stringent assessments, exhaustive portfolio evaluations and robust reference checks—ensuring teams are made up of the crème de la crème of the design world.

4. Intellectual property concerns

The use of AI in graphic design raises concerns around the originality and ownership of AI-generated designs. After all, who owns the rights to AI creations—the user or the AI developer? Is intellectual property unique to humans?

What’s more, AI could inadvertently replicate existing designs, leading to copyright infringement and legal disputes.

According to The AI Journal, since the launch of ChatGPT alone, there have been 12 lawsuits in the United States against OpenAI and Microsoft. In the United Kingdom, 76% of content right holders say their content has been used by AI without permission or payment.

Sportswear brand Under Armour came under fire recently when it failed to properly credit the director of a clip used in this first-of-its-kind AI-powered sports commercial:

Superside’s experts in the subject of AI copyright know when it’s okay to use AI-generated designs, when it’s not and how to stay out of legal hot water when it comes to producing AI creative for our customers.

5. Bias in AI algorithms

AI bias, also called machine learning or algorithm bias, happens when an AI model generates biased results due to human biases that skew the original training data or AI algorithm.

These biases can result in unfair or discriminatory AI outcomes, perpetuating stereotypes and making AI output less accurate, impartial and representative of diverse populations.

Research shows that while more than 80% of organizations trust their AI models’ output, more than 40% have experienced data inaccuracies, hallucinations (when an AI model generates incorrect or misleading information but presents it as fact) and data biases in their AI output.

6. Over-reliance on AI tools

There’s a risk of graphic designers becoming too dependent on automation tools, which could lead to reduced creativity and originality, and affect their skills development.

Superside is all about using AI as a support tool to help save time and money on design projects, but never as a replacement for human talent.

When National Gas Metering in the United Kingdom needed help designing a large number of animated visuals for a convention, the project specifications were flexible and gave Superside’s designers plenty of opportunity for creative expression, but time and budget were tight.

Using Midjourney and Adobe Photoshop AI tools, the design team delivered 675+ unique images, saving National Gas Metering more than $9,000 and 85% design time.

7. Potential for technical issues and errors

In a recent survey, 67% of CEOs cited potential errors as a top risk of AI adoption and 43% of business leaders said they were concerned about the trustworthiness of AI.

Their concerns are not unfounded. AI tools can and do make mistakes in graphic design too, which leads to flawed designs requiring human intervention to fix and reducing the efficiency of using AI in the design process.

Superside’s creatives (such as Tamara Dalhuijsen, Gen AI Program Manager) understand AI’s potential limitations. Our teams know what to consider when using AI in marketing and design to avoid errors and ensure they don’t become over-reliant on AI tools.

Honestly, the most effective way we've acquired the technical skills needed for using AI—both for myself and the entire AI team—has been through trial and error. As tools evolve rapidly, ongoing exploration is crucial for keeping up with the latest trends.

Tamara DalhuijsenGen AI Program Manager, Superside

Are AI Benefits Greater Than Drawbacks in Graphic Design?

Info overload? Here’s a quick recap of the main pros and cons of using AI in graphic design:

Getting the pros of using AI in graphic design to outweigh the cons requires not only extensive knowledge and experience of working with AI, but balance.

Superside’s AI-enhanced creative services tick all these boxes, achieving the perfect balance needed for machines to be a positive, powerful force in graphic design.

AI and Human Creativity in Harmony: Superside’s Graphic Design Success

When used in tandem with human talent, AI can transform creative processes and output for businesses and brands, and ultimately help drive growth.

Don’t let the potential risks of AI stop you from experiencing its incredible benefits: Book a call to discover what partnering with AI design experts can do for you.

Elevate Your Designs with the Fusion of AI and Human Creativity

At Superside, our top-notch creatives work side by side with AI, following the latest trends to make your company stand out, scale faster and achieve more conversions. Want to learn more?

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