15+ engaging social media campaign examples in 2025
With brands clamoring for attention on social platforms, getting your brand noticed can feel like an uphill battle. This article looks at the key factors behind successful social media campaigns and highlights top examples to inspire your social media strategy.
Today’s consumers spend an average of 2.5 hours every day on social media, and approximately 5.42 billion of us use these platforms.
Social media platforms like Facebook, LinkedIn and Instagram have dramatically changed how businesses connect with their ideal audiences in this century—so much so that social media advertising is now the top source of brand awareness for people between the ages of 16 to 34. Billions.
At Superside, we specialize in large-scale social media campaigns for enterprises. Partner with us, and you’ll benefit from various design services and sleek workflows as we become your creative team’s creative team.
Want to know how top brands scale their campaigns while keeping the ads entertaining, compelling and, of course, converting?
Let’s explore a few famous social media campaigns, what makes them successful, and the best ideas to draw on this year.
How social media campaigns become successful
The world’s top social media campaigns are best known for:
- Reaching large audiences
- Engaging customers
- Building brand awareness
- Driving website traffic
- And fostering brand loyalty
Plus, many of them are more cost-effective than traditional marketing strategies.
Although there's no formula for a perfect social media campaign, we can ensure one thing: the most effective marketing campaigns involve coordinated efforts across multiple platforms to promote a brand message, product or service.
This approach is supported by about 60% of B2B marketers, who believe well-executed omnichannel social campaigns are particularly successful in generating revenue.
But, how are they successful? They have the perfect creative partner to strategize, design and scale campaigns at ease.
At Superside, our most effective social media campaigns include these essential elements:
- Well-defined business goals and KPIs
- Deep target audience understanding
- Engaging, high-quality and shareable content
- Consistent branding, messaging and visuals
- Platform-specific strategy and optimization
- Active community engagement and positive interactions
- Effective use of influencers and partnerships
- A balance of organic and paid promotion
- Data tracking, social media analytics and continuous optimization
- A/B testing to refine content and strategy
- Adaptability to audience feedback and platform changes
Here’s a great example of our approach:
Oyster, a global talent management company, outsourced creative work to Superside to enhance their social media presence.
We converted static content into engaging social media animations using Figma templates, reducing production time by 57% and saving our happy customers over 10K in production time.
Our creatives also delivered static and animated assets—some in just 36 hours—to enhance Reddit’s year-end “Recap” campaign, boosting brand awareness and success across platforms.
This collaboration exemplifies how enterprises can benefit from outsourced creative services to maintain brand consistency and meet escalating creative needs.
See How Top Brands Do It
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Types of social campaigns
The various types of social media campaigns can achieve different results. Choose from these six types based on your marketing and broader business goals:
1. Awareness social media campaigns
(Source: Getty)
These campaigns enhance brand visibility and recognition by fostering positive associations and targeting a wide audience without focusing on immediate sales.
The Getty Museum Challenge multiplied brand awareness during Covid-19 by shifting engagement online. Participants recreated favorite artworks using household items. This campaign resulted in creative displays that entertained and promoted the museum to a broader audience.
2. Conversion social media campaigns
Conversion campaigns aim to boost sales and revenue by turning leads into conversions through CTAs, discounts and limited offers on social media platforms. These campaigns work best when targeting warmed-up audiences, such as engaged followers and existing customers.
Kins, a physical therapy business, partnered with Superside to enhance its brand and social media presence. The collaboration resulted in an impressive 200% increase in click-through rates (CTRs) and a significant rise in on-site conversions.
3. AI-enhanced social media campaigns
An AI-powered social campaign can enhance content creation, audience targeting and engagement through automation and predictive analytics. AI tools can optimize tasks like scheduling, ad performance, sentiment analysis and chatbots for improved reach and enhanced results.
OPA!, a food gifting brand, teamed up with Superside to transform its brand using our AI-enhanced creative services. This collaboration tripled OPA!’s social media assets, significantly boosting its social media presence, brand awareness and engagement.
4. Influencer social media marketing campaigns
Influencer marketing uses individuals with super-engaged communities to promote products or services. These influencers encourage their followers to make purchases based on their credibility.
The target audience includes the influencer’s social media followers and online communities, often within niches like beauty, fitness, tech or gaming.
Häagen-Dazs famously partners with various influencers, from actors to star athletes, to create sponsored TikToks that showcase the brand’s fun, family-friendly personality.
5. Engagement-based social media campaigns
(Source: Barbie)
Brands typically run engagement campaigns to boost interactions with their ideal audience through likes, comments, shares and views. They aim to build community and loyalty while attracting other potential followers.
For the 2023 Barbie movie, Barbie launched an AI-powered selfie generator, and users could create personalized posters and share them on social media. This well-timed campaign went viral, driving brand awareness—and feet into cinemas.
6. Interactive social media campaigns
Interactive social campaigns are designed to drive visitors to websites or landing pages through targeted posts, ads and content that prompt users to click and visit the site instead of just engaging with content on the social media platform.
Airbnb’s “#LiveThere” campaign effectively increased platform traffic by highlighting authentic local experiences instead of traditional tourism. It encouraged users to share their travel stories on social media with the hashtag #LiveThere, significantly boosting traffic to Airbnb’s platform.
The 15 best social media campaigns ideas to try in 2025
We asked our in-house teams to share their list of top social media campaign examples for enterprises. Then, we chose the top ones and divided them by their key aspects, but spoiler alert: sometimes they cross to success. Let’s take a look!
Brand awareness social media campaigns
1. Shopify “Growth Workshop” x Superside
Main socials used: Facebook, YouTube, Instagram and TikTok.
Industry: eCommerce.
Target customers: Business owners of all sizes with existing online stores or those planning to launch one.
Best for: Companies aiming to boost brand awareness across multiple channels, locations and social media platforms.
Shopify’s Growth Workshop teamed up with Superside to overcome resource limitations and quickly scale ad production. Superside created one concept in 25 sizes across seven languages, resulting in 4,375 assets.
Shopify Ads
This collaboration enabled Shopify to efficiently deliver high-quality creative content, aiding its expansion into new markets and products.
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2. Rare Beauty “Mental health 101”
Socials used: Instagram, TikTok, Facebook and YouTube.
Industry: Cosmetics.
Target customers: Socially aware Gen-Z individuals seeking mental health resources.
Best for: Brands focused on vision and mission that want to increase their visibility and promote their values.
Rare Beauty launched the Mental Health 101 campaign on social media to promote mental health education and empower communities.
The initiative aimed to raise funds for mental health services in schools and positioned the brand as a leader in the field. The content is easy to share and understand, and it was distributed across multiple social media platforms.
3. “It Starts on TikTok”
Socials used: TikTok, YouTube, digital channels like podcasts and even billboards!
Industry: Social media.
Target customers: TikTok users looking to discover new content.
Best for: Inspiring customers/ users through influencer content.
TikTok launched a campaign featuring popular creators sharing their best moments on the platform, reinforcing its status as a top social media network.
The catchy slogan “It Starts on TikTok” and viral videos contributed to the campaign’s success in delivering brand awareness.
Influencers like Russ Cook (AKA @thehardestgeezer) showcased everyday users that even the biggest adventures can begin with a small step.
Conversion social media campaigns
4. Nike's Air Zoom footwear product launch campaigns
(Source: Nike)
Socials used: Instagram, Facebook.
Industry: Footwear and apparel.
Target customers: Runners looking to improve their performance.
Best for: Brands aiming to generate interest in a new product or encourage customer conversions.
Nike is renowned for building hype around its products through impactful launch campaigns. The top brand's Air Zoom Alphafly NEXT% launch featured striking visuals, appealing to runners looking to enhance their performance.
The social media campaign focuses on helping runners achieve their “personal best” and “break barriers” with these shoes. Consequently, customers across socials were eager to click “shop now” and buy them.
5. Starbucks “Unicorn Frappuccino”
Socials used: Instagram and Snapchat.
Industry: Retail coffee and snacks.
Target customers: Trend-seekers and younger audiences looking for unique, one-time-only products.
Best for: Promoting a limited edition or unique product.
Starbucks is known for launching limited-time products and using social media to generate excitement with new releases and seasonal products.
Scarcity in themed products drives user-generated content and increases engagement. The brand’s unicorn frappuccino campaign exemplified this, with 155,000+ customer posts across multiple socials (but mostly Instagram and Snapchat) as people flocked to try the unique drink.
AI-enhanced social media campaigns
6. Boomi x Superside
Social used: LinkedIn.
Industry: SaaS.
Target customers: B2B leaders and tech professionals looking for integrated solutions on their most used social channels.
Best for: SaaS B2Bs looking to scale creative to attract key audiences on B2B socials.
Boomi, a leader in cloud-based integration services, partnered with Superside to enhance their lead generation efforts by significantly increasing their creative output.
By integrating AI-enhanced creative services, they achieved a threefold increase in creative production. This collaboration led to the generation of over 75 unique images, aligning with Boomi's refreshed branding and resonating with their target audience.
The strategic use of AI in this partnership not only boosted creative output for Boomi but also maintained its high-quality standards, resulting in a 24% engagement rate and exceptional customer satisfaction.
Boomi's campaign exemplifies how AI can be effectively leveraged to scale creative processes, enhance brand alignment and achieve measurable marketing success.
Explore Superside’s AI-Enhanced Creative Services
Want to leave the AI integration to us? See how we can deliver creative that performs for your brand at faster speeds, greater value and larger scale.
7. Spotify “Wrapped”
(Source: Spotify)
Socials used: Spotify, Instagram, WhatsApp, Facebook and X.
Industry: Music streaming.
Target customers: Current Spotify users and their social media communities.
Best for: Increasing brand awareness and engagement using AI.
Spotify’s annual “Wrapped” campaign has become a cultural phenomenon thanks to its use of AI for personalized playlists and listening stats.
Users eagerly anticipate sharing their Wrapped results on social media, which enhances interaction and boosts brand visibility through viral content.
8. Burger King “Million Dollar Whopper”
Socials used: X, Instagram, YouTube and TikTok.
Industry: Fast food.
Target customers: Burger King patrons or fast-food fans eager to win a big competition.
Ideal for: Creating excitement around a product or service through engaging technology.
Burger King’s brand personality is fun and unpredictable, which it showcased in its “Million Dollar Whopper” campaign.
This social media campaign challenges participants to design a new Whopper with up to eight toppings, using BK's custom AI to generate images of their creations. It’s a clever use of AI technology to engage a modern audience interactively.
Influencer social media marketing campaigns
9. FIJI Water
Socials used: YouTube, TikTok, Instagram and Facebook.
Industry: Luxury beverages.
Target customers: Athletes and general population with a fitness lifestyle.
Best for: Lifestyle B2C products that require buy-in from customers.
FIJI Water leverages influencer marketing across socials to enhance its brand presence across social media platforms. By collaborating with influencers and celebrities who embody the brand's core themes—such as purity, luxury, and sustainability—FIJI seamlessly integrates into diverse lifestyle narratives.
Partnerships with prominent social media personalities, key opinion leaders and top athletes, including figures like Aimee Fuller and Jamie Simmonds, have extended FIJI's reach beyond its existing follower base.
These collaborations have been instrumental in positioning FIJI as a premium brand aligned with the values of its core audience.
10. Michael CeraVe
Socials used: Instagram, X, Facebook, YouTube, TikTok and even non socials like TV!
Industry: Skincare.
Target customers: CeraVe customers, skincare enthusiasts, fans of Michael Cera and Super Bowl fans.
Best for: Brands seeking an engaging social media campaign to increase awareness and educate potential customers.
In this campaign, CeraVe pretended actor Michael Cera created its products... And not by dermatologists😅.
The campaign was executed across earned, paid and owned channels, including social media. It provided a refreshing alternative to typical celebrity endorsements and effectively raised brand awareness for CeraVe.
11. Glossier
(Source: Wobb)
Socials used: Instagram, Facebook, TikTok.
Industry: Beauty.
Target customers: Beauty and skincare enthusiasts.
Best for: Customer-focused marketing that leverages micro-influencers for authenticity and credibility.
Glossier used micro-influencers to market its products, tapping into engaged, authentic communities aligned with its brand values. Their goal was to create a beauty movement where customers became collaborators and advocates.
Devoted fans shared honest reviews and personal stories, fostering genuine connections. By prioritizing customer-centric marketing, Glossier’s content felt more like advice from a friend than traditional advertising.
Engagement-based social media campaigns
12. Tinder “It Starts with a Swipe”
Socials used: YouTube, Tinder, X, Facebook and Instagram
Industry: Online dating
Target customers: People seeking love through online dating, including those who have successfully found it on Tinder.
Best for: Brands aiming to change their perceived image through customer stories.
Tinder wanted to change its image from only being seen as an app for one-night-stands to a platform for forging long-term connections. To achieve this, the brand launched the “It Starts with a Swipe” campaign, featuring the hashtag #ItStartsWithASwipe.
The campaign encouraged users to share their love stories that began on Tinder, promoting engagement and authenticity. This fun approach successfully repositioned Tinder as a place to find meaningful, long-term connections.
13. GoPro’s user-generated content campaign
(Source: Campaign Live)
Socials used: Instagram, Facebook, YouTube, TikTok
Industry: Action cameras.
Target customers: Adventurous, outdoor-loving thrill-seekers.
Best for: Brands wanting to leverage user-generated content (UGC) to strengthen their identity and boost engagement.
GoPro encourages customers to share their best action shots and videos using branded hashtags. By showcasing top content on social media, the popular brand builds community and encourages customer's participation.
This UGC highlights the versatility of GoPro cameras, offers authentic testimonials and cleverly inspires other potential customers.
14. Dove “Show Us”
Socials used: Instagram, Facebook, YouTube and X
Industry: Beauty and skincare.
Target customers: Women, men and non-binary people of all ages looking to challenge unrealistic beauty standards through diverse representation.
Best for: Social campaigns that engage and inspire community involvement.
Dove launched Project #ShowUs to create a more inclusive vision of beauty for media and advertisers. The campaign was developed in partnership with Getty Images and Girlgaze photographers and resulted in a collection of over 10,000+ images featuring diverse representations of beauty.
With this initiative, Dove highlighted the often-overlooked spark of thousands of people worldwide, aiming to empower them and make beauty accessible to all. The photos were widely shared, successfully boosting social engagement and positioning for Dove.
Interactive social media campaigns
15. H&M #DivideOpinion
(Source: Retail Dive)
Socials used: X, Instagram, Facebook.
Industry: Clothing.
Target customers: H&M shoppers and fashion enthusiasts.
Best for: Driving customer engagement through targeted social media content that boost conversions.
H&M launched a campaign featuring tweets and posts with two images each, showcasing items styled in contrasting ways, such as #Romantic and #Street. Followers voted for their favorites using hashtags.
The campaign provided insights into customer fashion preferences and showcased the versatility of H&M's products, leading to increased online shopping and store visits—exactly what any clothing retailer is after.
16. Walmart #DealDropDance
Socials used: TikTok
Industry: Retail.
Target customers: Walmart customers and other potential customers looking for Black Friday deals.
Best for: Fun promotional campaigns to prepare customers for Black Friday specials; TikTok-specific challenges.
Terry Crews, Rebel Wilson and other celebrities and influencers participated in a TikTok campaign to create buzz around Walmart's Black Friday deals. Fans submitted videos using the hashtag #DealDropDance for a chance to win a $100 gift card.
The campaign trended on TikTok, getting over 2 billion views and 700 million impressions, which later translated into engagement and sales.
Superside: Your perfect ally for a campaign that converts
If you're overwhelmed by all our social media campaign examples, let's simplify your options to make everything clear.
Superside is the ultimate partner for top brands looking to create high-impact social campaigns that drive tangible results, impressions and clear positioning for their businesses.
Our expert marketing strategy consulting services will elevate your social strategy and grow your audience. We know how to harness social media design trends and current creative advertising tactics to help your brand stand out.
Superside is a boon for bigger brands. We specialize in creating high-performing social ads tailored to help enterprises scale in their specific markets without straining their internal design teams.
We successfully localize creative and social media posts and more creative assets—just like we did for Imperfect Foods.
In our partnership with this top-tier brand, we boosted their design capacity tenfold, incorporating location-specific text and motion elements in the designs. This led up to over $250,000 being saved in ad creative production times only and increase positioning and ROI.
Is this something you'd like to have, too?
Our creative services subscriptions start at $6,000 per month, and then you can scale as much as you need to every month. From data-driven design and AI-enhanced creativity to targeted video ads and much more, we’ll optimize every campaign asset to drive peak performance for your brand.
Choose Superside for successful social media campaigns
For enterprises, social media success hinges on strategic planning, attention-grabbing creative and scalability. And, as you could see, cross-channel and cross-campaign efforts are essential. To stay competitive and drive more sales, being able to adapt to newer trends and market adaptations is also key.
By partnering with Superside, you won’t just keep pace—you’ll lead the way.
Book a call and let's plan your next top-performing campaign.
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Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
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