All You Need to Know About Superside Design in 2024

Superside offers a seamless, scalable solution for all your design needs, but how can you get started?

Whether you're a small business needing occasional support or a large enterprise requiring consistent, high-quality design output, I've got you covered.

By choosing Superside, you gain a competitive edge with design solutions that are not only visually appealing but also strategically aligned with your business goals. Discover how Superside can transform your design process and help your brand shine in a crowded market.

An Overview of Superside Design Services

First up: Who are we and who aren’t we? Very simply, we’re a creative subscription service that offers a myriad of design solutions. We’re not a traditional agency (in fact, you might never want to use traditional agencies again once you’ve worked with us) and we’re not a freelance marketplace. We do however offer all the services of creative agencies and freelancers, but with greater flexibility, cost savings, consistency and the ability to scale.

Our subscription model gives our customers access to all our creative services and allows them to pivot as needed, so they’re never spending money on services they aren’t using.

It’s design on demand. So, if your business needs to ramp up your creative output but has limited capacity, you can do so 20 times faster than if you’re hiring an in-house team, at 50% of the cost. And, with the help of a dedicated creative project manager, you’ll get it done with a lot less stress.

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A Deep Dive into the Superside Design Process

Think of Superside as your professional partner in design—an extension of your in-house marketing or creative team who’ll help you create all your design assets.

Powered by the top 1% of global talent and enhanced by the latest AI technology, we help companies complete their design undertakings—including video, web, advertising, social media, email, branding and every creative project in between—in record time.

Keen to get in on the design action but wondering where to start? Let’s take a closer look at how you can start working with us.

The 5-step process to getting started with Superside

The first step is to book a quick demo call, so you can see what we’re about and the design solution we offer.

With your demo call done, you’ll follow these five steps to get going:

1. First calls. We’ll meet to get a better understanding of your current needs, creative team structure, team skills and scope of ongoing creative needs.
2. Tailored deep-dive. You get to see relevant work samples, as well as project processes. This step includes a platform demo and Q&A session.
3. Decide on a subscription plan and sign contracts. We’ll suggest a plan that best suits your needs.
4. Onboarding and meeting the team. You’ll get to grips with Superside’s platform, submit your first project and plan out your pipeline.
5. First project delivery and review. With your first project complete, it’s time to review how the process went and share feedback with us.

And boom! 💥 You’re one of 450+ companies that use us for everything from ad design to entire campaign concepts (and launch creative faster with much less effort).

Superside support and onboarding

As soon as you sign up, and throughout your creative journey, you’ll be supported by a dedicated team of project managers and creative experts.

These Supersiders will help you make strategic and creative decisions that will ensure long-term success based on data- and creative-driven strategies. Whenever you’re feeling unsure or need guidance on a decision, your support team is there for a chat.

Once you’re fully onboarded and we understand your organization’s requirements, the fun begins: Transforming ideas into creative assets and rolling them out with fast turnaround.

The Superspace Platform

As a customer you’ll be able to log into Superspace, our internal design operations platform.

Superspace is super easy to work with, thanks to features like intuitive guided briefing and easy-to-use review and feedback tools. There’s no limit to how many collaborators can work on a project, and Superspace can be integrated with work management platforms like Slack, Asana and Monday.

Superspace is also super safe, running on a secure Amazon web server with automatic internal and external vulnerability scanning in place. Our creative talents are trained on intellectual property rights and must complete security awareness training.

Watch this introductory video to discover more about Superspace:

How Superside pricing works

Our affordable monthly subscription model works on credits. There are three levels of credits, plus the option of a customized monthly plan, all based on how complex the upcoming work is.

You can spend your credits on creative projects. Any unused credits roll over for up to three months, so no money is wasted. A big bonus is that all subscription levels include access to our full range of design services.

For example, if you have a lot of creative requirements on the horizon—perhaps a new landing page, video strategy, animation work, display ads—you’d likely opt for a level-3 subscription, which gives you the highest number of credits per month. If your creative needs are lighter, you might only need the level-1 plan.

Our account team will help you determine which plan best meets your needs.

How the credit structure works

Credits that form the basis of our pricing model are the currency for you to get creative projects done. Even before becoming a customer, we'll work with you to scope out your projects and provide a detailed overview of your anticipated credit needs.

Our team has worked on more than 100,000 projects, so we're confident we can give you clear expectations. Before starting any project, we'll provide a credit and timeline estimate, so there are no surprises.

Projects fall into these three categories of complexity:

• Low. Execution-based work, such as presentation edits, copywriting rollout and video and photo production, is charged one credit per hour of work.
• Median. Creative development-type work, such as copywriting concepts, motion design and digital ad art, is charged at 1.25 credits per hour of work.
• High. Strategic work, such as digital marketing consulting and ad campaign strategy, is charged at 1.5 credits per hour.

Superside’s AI-powered creative services

The cream of the world’s creative crop plus industry-leading AI-powered design services equals high-quality, high-performing creative delivered 60% more efficiently.

Since testing of our AI design services began at the end of 2023, we’ve completed more than 500 AI design projects for existing customers, ranging from massive organizations to small businesses. The result? More than 17,700 design hours and $1 million in design costs saved—gains that are passed directly to customers.

Our AI-Enhanced Creative Services provide static image and illustration libraries, single image and high-volume ad concepts, 3D illustrations, brand assets, micro animations, character creation, custom voice-overs and more.

Our AI Consulting Services empower customers to scale generative AI throughout creative workflows and teams, identifying the best places to leverage AI and assisting with planning, implementation, upskilling and model training.

The creative potential of AI is infinite when combined with the skill and talent of the people using it. Our experienced AI creatives blend their expertise with in-depth AI knowledge to offer the best of human and AI skills.

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The creative talent behind Superside

We believe creativity has no borders. This is part of what makes us an award-winning remote employer in the creative industry, with 700+ team members working across 57 countries and 13 time zones.

All our candidates undergo in-depth interviews, stringent assessments, exhaustive portfolio evaluations and robust reference checks—ensuring world-class teams are matched with every customer.

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Customer ratings

Our customers are super happy. In fact, 88% of them give Superside 5/5 on TrustPilot and G2, using phrases like “favorite agency partner,” “content game changer” and “true extension of our team.”

A Complete Breakdown of Superside Design Services

We put a full suite of design services at our customers’ fingertips and offer creative solutions as we go. Let’s talk a bit more about them. 

1. Ad creative: Eye-catching designs that perform

From high-volume, multi-channel campaigns to testing and exploration, our multifaceted ad design and creative services help customers get compelling, high-performing creative to their target audiences quickly and with less stress.

Superside design services include ad design, social media ads, display ads, native ads, out-of-home ads and AI-enhanced ads.

Many of our customers make full use of the various ad design services we offer.

For example, when fitness tracking app Strava wanted to appeal to a new market—female runners who value wellbeing, self-care and community—Superside developed a campaign around the “Get more than you expected” concept.

Using Stava’s user data and adding playful design and copy that spoke to the target audience’s interests, Superside delivered 224 campaign assets over six weeks, with the campaign eventually being extended to three additional target audiences.

2. Social media creative: Engaging assets for all platforms

Social media success demands extensive understanding of multiple formats within the social media landscape, aptitude in all the latest tools and technologies and the ability to post frequent, engaging content.

Superside’s tailored social media design services give marketing and creative teams the edge, thanks to expert creatives who consistently deliver impactful social media creative at scale and speed.

Services include organic social media content, social media video content, post design, collateral (e.g., banners, story graphics), concept design and social media response guides.

When luxury jewelry brand Suzanne Kalan approached us to help them carve a niche on TikTok via a Mother’s Day campaign, our approach was to find a real-life mother-daughter duo who embodied the brand’s refined image but were authentic and relatable—critical for the TikTok audience.

And so the #DoubleTheLove campaign was born, which saw Superside produce 18 brand videos in less than one month. The result for Suzanne Kalan was an incredible 5,124% increase in TikTok views and more than half a million organic views across video platforms in three weeks.

3. Email design: Templates and designs to grab attention

Standing out in busy inboxes is no easy feat, even if you use a truly great freelance designer. Superside makes this happen with email designs, creative and templates that capture audiences’ attention, give new life to companies’ communications, speak the right brand language and ultimately, enhance engagement and click-through rates.

Our email design services include email strategy and design, design templates, newsletter design, graphics and illustrations, email design systems, email UX/UI audits and email HTML5.

A great example of our work includes a project we did for Fintech company GoHenry—a brand on a mission to make children more money savvy. They approached us to help launch a campaign for mandatory financial education in UK schools.

Through bold, eye-catching design applied across email, web and social media assets, we created an impactful movement to raise awareness about the importance of investing in children's futures.

Within 70 hours, a brand micro-identity had been developed and completed, and assets rolled out. The campaign, which relied heavily on email, contributed significantly to GoHenry’s government petition for financial education in primary schools. The eye-catching creative helped them to capture more than 12,000 signatures.

4. Web design: Growth-driving designs for web

Superside’s web design services help companies raise their online game through strategic, user-centric web design that not only looks great, but aligns with business objectives and drives growth, performance and engagement.

From initial concept to final launch, our veteran web design team (they’ve completed more than 7,000 web design projects to date) handles website strategy, landing page design, webflow development, website design and illustrations, design systems, website UX/UI audits and content development.

A case in point: When health rewards company Healthmine needed help redesigning their conference presentation templates, our team saw that a bigger brand refresh—including a complete website overhaul—was necessary.

The strategic collaboration between Superside and Healthmine yielded impressive results: 160% growth in webinar registrations following the website redesign, 20 times more newsletter subscribers and a 17% reduction in website bounce rate.

5. Presentation design: Custom slide decks that stand out

With more than 41,000 presentation design projects under our belt, our team members know how to create custom presentations that audiences want to engage with.

The team behind our presentation design services are experts in all major presentation design platforms and are able to integrate with customers’ creative workflows and preferred tools.

Working on everything from pitch decks and investor reports to presentations and sales slides, these team members are wizards in custom PowerPoint design, presentation templates, data visualization, infographics and custom and motion graphics.

Global tech giant Zoho, for example, benefited from their expertise when they needed to create 70+ presentation templates for Zoho Show, an alternative to popular presentation software.

Not only did partnering with our creatives produce the 70+ presentation templates Zoho needed, it also resulted in 75% savings in design production and a 95 average NPS (Net Promoter Score) on Superside projects.

6. Packaging and merch design: Head-turning apparel and merch

We’ve spent 85,000+ hours on perfecting packaging and merchandise for our customers, so it’s no surprise that more than 1,600 total customers and 180 enterprise customers have used our packaging and merch design services.

Our fully-stacked design teams help businesses stand out from the competition and foster greater customer engagement with on-brand packaging, merchandise, apparel and event collateral design.

When healthcare company Brio set about launching their COVID testing service, they knew they needed a partner to quickly and strategically tackle their creative needs, which included product packaging.

We created connections, patterns, icons and symbols and began applying them to Brio's packaging. The result was a clean, connected visual language that seamlessly carried over to marketing material and employee merchandise, including swag for new hires that would help them better understand Brio’s brand aesthetic.

7. eBook and digital report design: Your digital content supercharged

Let’s face it, eBooks and reports can be dull, even if they contain valuable information and take a huge amount of effort to put together.

Our eBook and digital report design services ensure your most important messages don’t get lost, thanks to design that grabs attention and content that’s clear and easy to digest.

Having completed more than 4,500 eBook and digital report projects to date, our designers are experts in data visualization, graphics and illustrations, interactive report elements and copywriting and editing. They apply these competencies in creating digital learning content, eBook design, report design, guides, one-pagers, white papers and more.

For example, when it was time for wine and spirits company Pernod Ricard USA to add a splash of creativity to their internal Quarterly Trends and Tactics Report, we raised the bar.

Working closely with Pernod Ricard’s Education and Mixology team, our designers gave the old report a new name and identity. Bye-bye quarterly PDF, hello BarTrendr—a stylish digital magazine-style report, packed with articles, interviews, recipes, key takeaways and other important information that marketing and commercial teams could use to grow their businesses.

8. Print design: Beautiful designs for all things printed

Print isn’t dead—when it’s done right. And with more than 10,000 print design assignments completed to date, our designers are experts in creating and delivering print designs that are on-brand, impactful and stand out from the crowd.

Our innovative print design services include editorial design, magazine and newspaper ad design, magazine cover design, brochure design, book design, stationery design, poster design and event collateral design.

Collabera, for example, speaks highly of the work we did for them. When the global digital talent solutions firm was ripe for a brand shake-up, they approached us to help them refresh an identity that hadn’t changed in the company’s 25+ year history. Our team knew that print would be an important element in the brand overhaul.

Our design experts set to work to create a fresh new brand language and visual system for Collabera, which was applied to an extensive range of elements, including a 90-page brochure that reflected the company’s forward-thinking, fresh approach.

9. Motion design: For websites, ads and presentations

A little bit of movement can go a long way toward getting attention and boosting conversions through content.

Our fully stacked team of motion designers work closely with customers to craft bespoke motion design creative from concept to final product. Motion design services include motion ads, animated videos, custom motion graphics and animated logos, eBooks and presentations.

Following their rebrand, fintech company Bolt turned to us to develop a brand awareness explainer video that encapsulated their ethos of quick, effortless and pain-free checkouts.

Our team provided strategic direction and all the capabilities needed, including illustration, 2D animation and 3D motion design. A team of 18 professionals from Superside and Bolt worked together to complete the technically complex animation video in one month.

Not only did this past project see a 600% increase in creative output for Bolt, it also produced a brand video that perfectly captures Bolt’s dynamic, innovative brand personality.

10. Illustration design: Visual storytelling for your brand

A picture is worth a thousand words, and nowhere is this truer than in digital marketing. From bespoke illustrations to impactful infographics, visuals have the power to tell stories that resonate deeply with audiences and amplify brand messaging.

Our comprehensive illustration design services include custom illustrations, infographic design, custom marketing material, character design, storyboarding and iconography.

The talented team behind our illustration design services focus on originality and impact. With more than 75,000 total hours spent perfecting illustrations, they know how to deliver work that engages and inspires action.

Healthcare company Medecision have benefited from their expertise. This brand gave us the opportunity to bring healthcare to life through visual storytelling when they reached out for help in creating a unique, heartfelt healthcare journey.

We deployed multiple skilled team members to work on illustration and motion design simultaneously and across time zones. The result was a 2-minute animation video with illustrations created from scratch—completed in 12 days and with 60% design time saved—that became a valuable asset for Medecision at an important industry trade show.

11. Brand identity design: Expertise and custom design services

Enterprises that want to stand out, build trust and loyalty, attract top talent, enhance credibility and ultimately drive growth, need a strong, consistent brand identity.

Our customers get this, and to date more than 1,300 of them have used our full scope of brand identity design services, which include brand development, brand story development, brand design, brand guidelines, logo design and rebranding services.

Our global team of brand experts have worked at some of the world’s top brand design agencies and for well-known brands. So far, they’ve completed more than 5,750 brand design assignments for our customers.

Here’s an example: When the branding team at financial services outfit Antler needed to get the entire company on board with a rebrand that would better tell Antler’s story, they knew they’d need a different level of design and a specialized skill set.

Our Head of Branding, along with dedicated project managers and an army of designers, stepped in and worked side-by-side with Antler’s branding team to move at speed. They succeeded in getting Antler’s complete brand refresh rolled out in three-and-a-half months.

12. Concept creation: Ideas that will captivate your audience

Good ideas are great, but they’re not much use if they don’t make a real impact. We’re all about delivering captivating concepts that resonate with audiences and drive success.

Our comprehensive concept creation services include digital concepts, campaign concepts and ad copywriting. A global team of concept creators and strategists collaborate with customers to bring their visions to life and propel their brands forward. To date, they’ve completed more than 850 concept design assignments.

For creative teams, having enough ideas isn’t usually the problem—it's having the bandwidth to execute the best ones. Global eCommerce giant Shopify faced this challenge when they approached us to help them build a “Growth Workshop,” which was intended to unlock rapid experimentation across Shopify.

The challenge exactly? One concept that had to be produced in 25 sizes, seven languages and 25 variations—or 4,374 assets. Our concept creation gurus rose to the challenge and worked at lightning speed with Shopify to deliver all 4,375 assets within 12 to 24 hours.

Shopify Ads

13. Video production: Effortless video production at scale

More and more, marketers see the impact of video marketing: 62% of companies already actively use video as part of their marketing strategy and 98% feel video content works as a marketing tool. In 2024, 87% of marketers reported that video marketing directly increased their sales.

But as essential as video may be, video production can be expensive and time-consuming. Our video marketing statistics show that 30.8% of video marketers struggle with video production and 51.3% want help with the full video production process.

Enter our video production services. From strategy and concepting to production and post-production, we provide brand marketing videos, product videos, user-generated content (UGC) style videos, social media videos, customer video testimonials and video ad services.

A good case study is the work we did for Pernod Ricard. Pernod Ricard's BarTrendr project set the stage for the brand's first-ever photoshoot, showcasing its iconic cocktail recipes. Superside provided an exclusive glimpse into the behind-the-scenes process with awesome video production.

14. Digital marketing consulting: Data-driven solutions for faster growth

The digital landscape is fast-moving and ever-evolving. Organizations that want to keep up—and stay ahead of the curve—need strategic insight and expert guidance.

With more than 5,000 hours spent on digital consulting assignments, our digital consultants create customized, data-driven strategies to enhance their customers’ online presence and drive measurable results. With a focus on actionable plans and strategic direction, we help marketing teams achieve growth and visibility.

Our full-scale digital marketing consulting services include digital channel strategy, content strategy development, campaign planning and “quick wins” strategy. These services are applied across real-world use cases such as marketing audits, persona development, message direction and competitive research.

Here’s a good example: When confronted with declining math scores in the U.S., edtech business n2y wanted to affirm their position as a leading ally in the special ed math journey, and engage their audience with valuable learning resources.

As n2y’s strategic digital marketing guide, our team identified the missing links in n2y’s channel strategy and proposed a focused campaign using social media platforms tailored to each audience and format.

Embracing this strategic framework, n2Y launched the "Changing the Equation Together" campaign, enabling an 18% increase in social media sessions and 194K Meta impressions in just one month.

15. AR/3D design: New creative dimensions that perform

Augmented reality (AR) and 3D design allows brands to push boundaries and explore new dimensions of storytelling and brand interaction. It also requires a very special skill set and technical expertise.

Since launching AR and 3D design services in 2023, we’ve revolutionized brand experiences and delivered measurable results—so much so that we have an average 5/5 customer approval rating on AR and 3D projects.

Our services include creating social media filters, 3D illustration, AR product showcases and 3D character design. From world-facing and front-facing AR to 3D product visualization and interactive games, we can mix and match multiple formats for maximum impact.

When AI-powered platform 6Sense approached us to bring an innovative element to a flagship event and make it unforgettable, AR was the clear choice.

In collaboration with 6Sense, we embarked on a journey to bring the AR experience to life. The vision was to create an AR Instagram filter for an interactive guidebook, effectively translating 6Sense’s methodology for campaign execution into a dynamic AR format. The task involved intricately revamping original illustrations, 3D modeling, animation and adding some AR magic.

Our team delivered the AR filter and crafted five animations in just 3 weeks, without the need for any revisions. The project received high praise and the AR experience at the event was a huge success.

Get Ahead with Superside Design

Tired of trying to get things done with a stretched in-house team and broken processes? Trust us: There is a better way.

Take the first step by booking a call and discovering how you can join hundreds of companies that already use Superside to grow their brands.

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