5 New Web Design Trends for 2025 (Expert-Vetted)

As businesses prioritize a standout customer experience (CX) from the moment a lead lands on their website through their first purchase, top website performance is a priority for constant success and reduced churn rates.

Just last year, the global web design market was valued at $56.8 billion. Top brands know the power of modern web design at each step of the customer journey... And they won't risk it.

Did you know that 39% of website visitors lose interest when they step on slow-loading images? Enterprises lose $2.6 billion annually only on this bad practice.

The latest web design trends for 2025 not only help your brand avoid bad web design practices, but they’re crucial to delivering amazing brand experiences that translate into positioning and higher returns on investment (ROI).

Keeping pace with current web strategies helps companies attract users’ attention and makes their journeys smoother. Whether your company is launching a new website or needs a full redesign, Superside has the expertise to support you with a key website design that speaks for your brand and empowers customers to take the next step with you.

We spoke with Miguel Franco, Creative Director of Web Services at Superside, to get his insights on the top web design trends for 2025, and how important they’ve been for enterprises and growing brands during this year already.

A Glimpse Into Web Design Trends in 2025

Watch our work with SALT here.

With over 1.5 billion websites over the internet growing every single day, staying updated on current web design trends makes powerful brands stand out from the noise. Research shows that 38.5% of web designers believe outdated design is a significant factor in losing website visitors.

Modern web design trends go beyond aesthetics and basic functionality. As you may know, top brands prioritize mobile user experience (UX) and user interfaces (UI) across the buyer journey. This is because at least 90% of websites today use responsive design, which leads to an 11% increase in conversion rates compared to those that aren’t responsive and optimized for mobile devices.

It’s a no-brainer: Keeping up with the latest design trends is essential for your brand and website to stay relevant and competitive.

By analyzing user data we can inform design decisions and implement micro-interactions that enhance engagement. This ensures that your website not only meets the functional requirements but also delivers a compelling and personalized user experience that drives engagement and conversions.

Miguel FrancoCreative Director of Web Services at Superside

Some of the top website design trends for 2025 are:

• Bold visual styles and minimalistic aesthetics
• AI-driven personalization and content generation
• Voice-activated interfaces and enhanced accessibility
• Immersive experiences and interactive elements
• Data visualization and minimalist brutalism

Collaborating with experienced creative services like Superside can help you capitalize on these web design trends to grow your business.

Want to know more about our web design services?

Top UX/UI and Web Design

We use atomic design methodology to
create cohesive, scalable and high-performing
digital experiences.

Our accessibility-first approach ensures visually
unique designs, optimized to engage and convert.

Learn more

With the expertise of Superside's top web designers, you can scale your web and landing pages effectively and create a better experience for all website visitors.

5 Biggest Web Design Trends for 2025

This year’s web design trends will transform how businesses engage with customers, enhance experiences and boost conversions.

Let’s look at 2025’s website design trends in more detail.

1. Bold visual styles and minimalistic aesthetics

Bold visual style and minimalist layout aren’t opposites. When fused, they can drastically improve usability and engagement. Just like our work above with Quattr.

By stripping away clutter and focusing on powerful essentials (like big imagery or typography), sites become easier to navigate and more memorable. In fact, recent research indicates most people prefer clean, minimalist interfaces, leading to higher engagement and accessibility​

This year, we expect to see vibrant colors and gradients merge with minimalist and brutalist web design styles.

This creative fusion will enable brands to make bold statements while ensuring visually appealing, user-friendly interfaces. Think neumorphism 2.0 (blending realism with minimalism) and bento-box layouts (where content is divided into distinct compartments).

Aesthetic appeal and improved usability

This trend emphasizes balance—creating a strong first impression while keeping the design and layout simple. With 75% of visitors forming their judgment of a company’s credibility based on its web design, combining visually appealing design with usability is essential.

Beyond aesthetics, bold-minimal design choices can directly influence business metrics. Pages that load quickly and present content clearly tend to reduce bounce rates and increase conversions, since users immediately find what they need.

One study found that 38% of people will stop engaging if a site’s layout is unattractive​, underscoring that bold visuals must be paired with coherent design.

On the flip side, well-implemented bold design can make content more digestible and persuasive: visuals are processed 60,000X than text​, and people remember 80% of what they see vs. only 20% of what they read​. This means an enterprise that presents its message with strong visuals and minimal fluff can achieve stronger brand recall and trust.

For enterprises, brand differentiation is key to customer engagement and retention. Bold, minimalist design allows companies to:

• Build a recognizable brand identity through distinct color palettes and visual storytelling.
• Simplify navigation, improving the user journey and reducing friction points.
• Enhance mobile responsiveness, ensuring seamless interactions across devices.

Webflow’s bold brand refresh

Superside collaborated with Webflow to create custom illustrations, social media ads and an extensive icon library. This refreshed brand personality across platforms illustrates how bold and minimal design elements can improve user engagement.

Superside offers comprehensive web design services emphasizing user interactivity and usability in powerful, bespoke brand design for your website.

Superside helps businesses harness AI-driven solutions by integrating UX/UI design strategies tailored to their website’s needs. Our experts blend strategic thinking with a user-centered approach to craft seamless, engaging experiences that truly resonate with your audience.

Miguel FrancoCreative Director of Web Services at Superside

2. AI-driven personalization and content generation

AI is revolutionizing modern web design by automating layouts and generating tailored content based on user behavior. Emerging tech like ambient personalization and predictive UX design allows websites to adapt in real-time, providing a customized experience for each visitor.

For enterprises, this means websites that no longer present one-size-fits-all content, but rather individualized experiences that can boost engagement and conversion. Real-world examples underscore these benefits. Netflix, for example, attributes its retention in part to its AI-driven recommendation engine. Over 80% of content viewed on Netflix is discovered via personalized recommendations​.

But, AI-driven content within web pages isn’t limited to product recommendations or “users who liked X also liked Y.” Increasingly, AI is generating the very content users consume–from auto-written product descriptions and images to dynamically created blog posts.

When working with Goettl, we created a ready-to-go, bespoke library of images that were used in multiple channels (including their website) to showcase the need of HVAC services and plumbing for multiple audiences.

Tailored experiences that convert

AI can help brands create highly personalized experiences to engage visitors and boost conversion rates. About 62% of companies claim AI has improved customer service through enhanced personalization.

Since 2019, JPMorgan Chase has tested AI-generated, customized ad copy, seeing up to a 450% lift in click-through rates (CTRs) vs. human-written ads​. The AI found phrasing that resonated more with key customers, finding them at the right time, which translated into better conversions.

For most enterprises, this means websites no longer have to present one-size-fits-all content, but rather individualized experiences that can boost these engagements. Consider that over 76% of consumers get frustrated when a site isn’t personalized​, yet delivering true one-to-one experiences is challenging without AI.

The payoff is significant: companies effectively using AI personalization see 5–8X ROI on marketing spend ​and can drive substantially higher revenue growth than competitors​. Automating content generation also helps brands produce blog posts, landing pages, product pages, ad creative and more at scale.

However, we always recommend reviewing these pieces to assess accuracy and keep them updated when necessary.

Human creativity and judgment ensure the results truly resonate. Enterprises that strike the right balance are seeing remarkable gains: higher engagement from personalization, more conversions from well-targeted AI content and huge operational efficiencies in content creation. AI-driven personalization has become a cornerstone of modern web strategies that will continue to be used this year and beyond to create, design and optimize modern websites.

AI-powered creative output for Boomi

By employing AI tools like Adobe Firefly and Midjourney, Superside web graphic designers assisted Boomi in tripling its creative output. We produced 75 unique visuals that aligned with Boomi’s rebranding efforts and target audiences. This led to a 24% increase in engagement on LinkedIn, demonstrating the effectiveness of an AI-driven digital design curated by top human talent.

Through these AI-enhanced creative generation services, Superside enables businesses like Boomi to scale their creative operations, deliver personalized content and create dynamic online experiences that strengthen brand identity and drive growth.

Leveraging advanced AI tools from concept to launch, Superside also crafts web designs that resonate with key audiences by localizing content, creating SEO-optimized web modules and producing creative at scale based on client needs, no matter the scope.

Our talented, worldwide team of web designers has extensive experience creating visually stunning, user-friendly websites using the latest tools, understanding current trends and leveraging AI technology to make ideas come true. We also ensure adaptability on each web browser and device while tailoring your web to meet specific needs and users' preferences.

Top Design Capabilities

Explore Superside's full range of design capabilities
with creative examples of our work for clients,
like Amazon, Salesforce and Puma.

See our capabilities

3. Voice-activated interfaces and enhanced accessibility

This has been around for quite some time, but it's now becoming a real top web design trend as many organizations are adding voice capabilities and many other accessibility features to their websites to drive engagement from a wider audience, particularly users with special needs.

Voice-activated shopping and ordering is a fast-growing area within these features. A few years ago, Starbucks introduced a voice-ordering integration via Alexa and their mobile app. Customers could simply say, “Alexa, order my usual Starbucks”, and the coffee was queued up at their preferred store.

Domino’s Pizza similarly saw success with its AI-powered voice assistant ordering system, which improved in the last couple of years, expanding its “anytime, anywhere” ordering concept. These cases illustrate a key point that voice interfaces can deepen engagement by removing friction.

Enterprises that invest in voice-enabled experiences—whether it’s voice search on a website, a voice bot for customer service or integration with popular smart speakers—can capture these incremental interactions.

Inclusive design that increases engagement

Our work with Human Program

Specifically, interactive websites that include voice navigation are redefining accessibility in web design more than ever.

Voice and accessibility go hand in hand. Voice UIs offer a more natural way for many people to interact, including those with visual impairments (who might otherwise rely on screen readers) or other disabilities that make using a mouse/keyboard difficult. But accessibility is a broader mandate: enterprises are realizing that enhancing accessibility (in navigation, content, and overall design) can significantly expand their audience and protect them legally.

The numbers are definitory. Over 1 billion people worldwide have some form of disability, representing a huge pool of potential users and an estimated $8 trillion in annual disposable income (or $13 trillion if you include their families)​.

In the US alone, roughly 1 in 4 adults live with a disability, so if your website isn’t accessible, you could be turning away 25% of the market.

There’s also a strong regulatory and ROI incentive around this trend. Many jurisdictions require digital accessibility (e.g. ADA in the U.S., EN 301 549 in the EU), and lawsuits for non-compliance have surged. In 2023 alone, over 4,500 lawsuits were filed in the U.S. over digital accessibility issues​, targeting businesses whose websites or apps weren’t usable by people with special needs.

A key enterprise example is Apple’s iOS 18. Last year, Apple introduced a top-notch eye-tracking feature for device control and enhanced speech recognition, helping website visitors with mobility or speech impairments navigate site elements more easily.

These innovations pave the way for a more inclusive web design landscape that supports people with multiple kinds of special needs.

Superside and human program web accessibility innovation

When working with human program, we enhanced the accessibility of their website by focusing on key design principles. Our work prioritized readability and accessibility by selecting clear fonts like Poppins, establishing a defined color palette and using flat icon designs.

These choices ensured that the website was easy to navigate and understand for all users, including those with visual or cognitive impairments.

4. Immersive experiences and interactivity

Modern web design is increasingly about pulling users into the experience. Sites are no longer static pages; they’re dynamic, immersive environments leveraging advanced tech and clever interactions to captivate visitors

AR/VR, 3D animations and parallax scrolling make for interactive web design and engaging, personalized experiences. Features like vertical and horizontal scrolling improve content navigation, while micro-animations, micro-interactions and dynamic cursors—buttons changing color on hover—add responsiveness.

Micro-animations and micro-interactions play a huge role in modern website engagement. These are the tiny, often subtle responses and animations that occur in reaction to user actions—the button that gently changes color on hover, the heart icon that bursts into a quick animation when clicked or the form field that shakes if an entry is invalid.

Individually, each of these micro-interactions is small, but together they make the interface feel alive and responsive.

Micro-interactions provide immediate feedback, enhance navigation and build an emotional connection with users. These subtle design elements play a crucial role in making digital experiences more intuitive and engaging.

Miguel FrancoCreative Director of Web Services at Superside

Attract users and boost conversions

Interactive content engages users 47% longer than static pages and can boost conversions 2-3 times. In eCommerce, interactive design elements can improve product displays; on educational platforms, they can create engaging environments that keep learners interested and motivated.

Beyond AR/VR, sophisticated 3D animations and parallax scrolling effects on a website's homepage (but you can also see it in our overcommitted report) are also elevating web interactions. These elements add a sense of depth and motion as users navigate a page.

Parallax scrolling, where background content moves at a different speed than foreground content, can have a quasi-3D effect on a 2D screen, making the act of scrolling feel more engaging.

Studies show that websites using parallax design are rated higher in visual appeal and enjoyment, which leads to longer session durations and lower bounce rates​. In practice, even subtle 3D or parallax touches can grab attention.

AR-driven engagement with 6Sense & Toast

Superside delivered an entire AR filter experience (with five unique animations) to 6Sense in just three weeks​—a full testament to our team’s agility and expertise in executing complex interactive campaigns quickly that can be adapted for multiple channels, including websites.

Our creatives’ interactive, innovative use of tech helped 6Sense connect with its audience, drive conversions and strengthen brand loyalty across platforms.

As your creative team's creative team, Superside designers can transform complex methodologies into engaging immersive experiences that increase engagement, brand storytelling and consistency.

Similarly, Superside helped Toast elevate its brand by incorporating 3D visuals into its design strategy—including website assets. This approach not only enhanced the visual appeal and realism of the products but kept 100% brand consistency across platforms.

With Superside, Toast got all their assets with 85% faster turnaround times by using bespoke AR & 3D design services, so they could launch new products effortlessly while maintaining a cohesive and engaging brand identity.

As your top creative design partner, Superside understands that immersive features must serve a purpose and align with brand goals.

It’s not about adding flashy effects for their own sake, but about crafting a tailored experience where advanced technology and interactivity tell a brand’s story and drive results.

Based on this expertise, we expand these experiences into new digital formats integrating advanced technologies such as 3D design into web platforms, supported by Webflow.

Superside’s web design team includes experts in AR/VR, 3D modeling, motion design and UX/UI design—top skills needed to build next-gen web experiences.

See more examples of our website design and web development services below.

See How Top Brands Do It

Looking for extra inspiration?
Check out more of Superside's brand projects.

See our work

5. Data visualization and minimalist brutalism

In this era of increasing data complexity, personalization and regulations, organizations are turning to minimalist data visualization to distill insights into clear, actionable takeaways.

Enterprises are realizing that fancy, ornate charts and creative assets may look impressive, but it’s often the stripped-down, simplified visuals that deliver the clearest insights for decision-making. Minimalist brutalism in this context means charts and dashboards that are unabashedly straightforward.

This current trend intersects with the rise of digital web brutalism—a design philosophy that emphasizes raw functionality and unvarnished aesthetics.

By embracing a “less is more” philosophy, companies can make their data presentations more digestible, which in turn leads to better and faster decisions.

Simplifying complex data and driving action

It has to be simple; not boring.

That was our mantra when designing Superads, our AI-powered creative analytics tool.

We ensured to have a clear, easy-to-understand platform to support marketing and creative teams that wanted to scale and optimize creative on the go.

Users can glance at such a dashboard and immediately spot trends (spikes, drops, outliers) without their eyes having to “filter out” visual noise.

Visual simplicity leads to faster cognition—one study noted that people following instructions with simple illustrations do it 323% better than those without visuals​.

The same concept applies to a COO trying to follow a data story. A minimalist chart highlights the message far more effectively than a dense spreadsheet or an overly artful chart.

A collaborative platform like Superads makes creative performance data the most straightforward possible so anyone can assess, identify and share reports in just a few seconds.

No more bottlenecks and hours scraping data from a too-sophisticated ad reporting tool. Just the data you need to optimize.

Minimalist visualization makes large datasets digestible, improving decision-making and user recall. Data visualization increases information retention by 80%, while brutalist web design ensures web pages are easy to navigate and memorable.

The enterprise that can tell a story with data in a few simple visuals will find its audience—be it internal stakeholders or customers—far more responsive and engaged than those who can't.

From quicker decisions and efficiency gains to digital marketing wins, data visualization done in a clean, minimalist style gives enterprises a powerful tool to transform raw data into growth.

Motion graphics campaign for Imperfect Foods

Superside supported Imperfect Foods by creating brutalist-style custom illustrations, organic shapes and social media ads that boosted the company’s creative output. As a result, Imperfect Foods could focus on testing and optimizing campaigns that drove higher engagement online through different marketing channels. We worked with turnarounds as fast as 12 hours from the initial request.

Partnering with Imperfect Foods' Creative Director, we also created web assets for the site's campaign relaunch in record time. We elevated by 10X their creative capacity which helped them scale creative at the right time and save over 250K in ad creative production.

Interested in improving your creative design budget and elevating your web assets to the next level?

We're here for you.

How Superside Powers Web Design and Webflow Development

Superside is much more than a web design agency or a marketplace. We’re the 1% creative experts at web design and Webflow development.

As your creative team’s creating team, we’re only interested in your success, providing innovation, speed and efficiency to supercharge any brand's creative output and web strategy, from module design to copywriting. By doing the heavy lifting, our web designers free up your team’s time to focus on other priorities.

Rated as one of the best B2B web design agencies, our enterprise design services have been developed in a way that ensures the delivery of exceptional design solutions at scale.

Partner with us and benefit from:

• A bespoke website strategy that will help you ensure your website achieves its objectives.
• Impactful website design that reflects your brand and keeps visitors engaged.
• High-converting landing page design that delivers a high return on investment.
• Webflow development and beautiful, functional websites.
• Custom illustrations that make your website unique.
• Comprehensive UX/UI audits that will help you optimize your UX and UI design.
• Scalable design systems that make for cohesive user experiences.
• Engaging content that speaks to your target audience.

With satisfied customers like human program, Anyroad, Diamond Crystal and Packt, our web designers are known for producing superior results.

Anyroad collaborated with Superside to revamp its company website, transforming its brand identity from dark greens and greys to vibrant purples and pinks.

This shift enhanced the software company’s presence in the experience relationship management category and emphasized product education. The outcome was a website that reflected the company’s innovative business approach.

Packt partnered with us to create tailored landing pages for its diverse communities. Using engaging visuals, Superside successfully merged the learning content provider’s innovative brand identity with relevant content to appeal to diverse preferences.

Starting at $6,000 per month and scalable for any enterprise, Superside’s on-demand creative services make it easy to produce standout web designs without losing any sleep.

Have a Relevant, Modern Website Design in 2025 With Superside

Implementing the latest web design trends is essential to ensure your website doesn’t lose ground in 2025.

The takeaway for businesses is clear: don’t fear bold modern website design, but use it thoughtfully.

Superside is your perfect partner to get this right. Our exceptional web designers combine up-to-date design skills and creativity with AI to quickly and efficiently create the web pages and properties our customers need.

Develop a visually appealing, high-converting website that shoots the lights out. Book a call today.

Superside: Human-Powered Design, Enhanced by AI

Power your in-house creative team to reduce
project costs, accelerate timelines and unlock
new creative possibilities with the world's top talent.

Get started