5 Expert-Vetted Web Design Trends to Use in 2025
Published Jan 8
In 2025, brands hoping to produce on-trend, modern web design will prioritize engaging, personalized and accessible experiences. We asked Superside’s Miguel Franco to share his insights on the year’s key web design trends.
Last year, the global web design market was valued at $56.8 billion. It’s easy to see why: As businesses prioritize a standout customer experience (CX), website performance and modern web design become mission-critical for success.
With 39% of website visitors losing interest due to slow-loading images, costing businesses $2.6 billion annually, staying updated on the latest website design trends is crucial.
Keeping pace with current web development strategies helps companies attract users’ attention and ensures a smooth buyer journey from discovery to conversion.
Whether your enterprise is launching a new website or needs a digital redesign, Superside has the expertise to keep your brand current.
We spoke with Miguel Franco, Creative Director of Web Services at Superside, to get his insights on web design trends for 2025.
A Glimpse Into Web Design Trends in 2025
In a digital landscape of over 1.5 billion websites, staying updated with current web design trends is critical for brands wanting to stand out. Research shows that 38.5% of web designers believe outdated design is a significant factor in losing website visitors.
Modern web design goes beyond aesthetics and basic functionality and prioritizes the mobile user experience and buyer journey. It’s estimated that 90% of websites today use responsive design, which leads to an 11% increase in conversion rates compared to those that aren’t responsive and optimized for mobile devices.
It’s a no-brainer: Keeping up with the latest design trends is essential for your brand and website to stay relevant and competitive.
By analyzing user data we can inform design decisions and implement micro-interactions that enhance engagement. This ensures that your website not only meets the functional requirements but also delivers a compelling and personalized user experience that drives engagement and conversions.
Some of the top web design trends in 2025 include:
- Immersive experiences and interactive elements that keep site visitors engaged.
- AI-driven personalization and content generation that provide customized experiences and dynamic content for every visitor.
- Voice-activated interfaces and enhanced accessibility that ensure intuitive, inclusive navigation for all users.
- Bold visual styles and minimalistic aesthetics that combine eye-catching design with simplicity to improve usability.
- Data visualization and minimalist brutalism convey information while reflecting current minimalist web design trends.
Want to know more about our web design services?
Next-level UX and web design
At Superside, we use atomic design methodology to create cohesive, scalable, and high-performing digital experiences. Our UX, UI and accessibility-first approach ensures visually unique designs that are optimized for conversions and seamless user engagement.
Collaborating with experienced creative services like Superside can help you capitalize on these web design trends to grow your business.
With our expertise, you can scale your web and landing pages effectively and create a better experience for your website visitors, converting them into qualified leads.
Let’s look at 2025’s web design trends in more detail.
5 Innovative Web Design Trends for 2025
This year’s web design trends will transform how businesses engage with customers, enhance experiences and boost sales.
1. Immersive experiences and interactivity
AR/VR, 3D animations and parallax scrolling make for interactive web design and engaging, personalized experiences. Features like vertical and horizontal scrolling improve content navigation, while micro-animations, micro-interactions and dynamic cursors—buttons changing color on hover—add responsiveness.
Micro-interactions provide immediate feedback, enhance navigation and build an emotional connection with users. These subtle design elements play a crucial role in making digital experiences more intuitive and engaging.
Key objective: Attract users and boost conversions
Interactive content engages users 47% longer than static pages and can boost conversions 2-3 times. In eCommerce, interactive design elements can improve product displays; on educational platforms, they can create engaging environments that keep learners interested and motivated.
Successful example: AR-driven engagement with 6Sense
Superside worked with 6Sense to create an immersive AR Instagram filter for its flagship annual conference. Our creatives’ interactive, innovative use of tech helped 6Sense connect with its audience, drive conversions and strengthen brand loyalty.
This work shows how creative designers can transform complex methodologies into engaging immersive experiences that increase engagement and brand storytelling.
Based on this expertise, Superside offers comprehensive web design services emphasizing user interactivity and expanding these experiences into new digital formats.
By integrating advanced technologies such as 3D design into web platforms, supported by Webflow, Superside crafts user-friendly designs tailored to your brand needs. This approach captivates new visitors, communicates strategically with users and better positions your brand in the minds of potential customers. See more examples of our web design services below.
See How Top Brands Do It
Looking for extra inspiration? Check out more of Superside's brand projects.
2. AI-driven personalization and content generation
AI is revolutionizing modern web design by automating layouts and generating tailored content based on user behavior. Emerging tech like ambient personalization and predictive UX design allows websites to adapt in real time, providing a customized experience for each visitor.
Key objective: Tailored experiences that convert
AI can help brands create highly personalized experiences to engage visitors and boost conversion rates. About 62% of companies claim AI has improved customer service through enhanced personalization.
Automating content generation also helps brands produce blog posts, landing pages, product pages, ad creative and more at scale. However, we always recommend reviewing these pieces to assess accuracy and keep them updated when necessary.
Successful example: AI-powered creative output for Boomi
By employing AI tools like Adobe Firefly and Midjourney, Superside assisted Boomi in tripling its creative output. We produced 75 unique visuals that aligned with Boomi’s rebranding efforts. This led to a 24% increase in engagement on LinkedIn, demonstrating the effectiveness of AI-driven digital design.
Through these AI-enhanced creative generation services, Superside enables businesses like Boomi to scale their creative operations, deliver personalized content and create dynamic online experiences that strengthen brand identity and drive growth.
Leveraging advanced AI tools from concept to launch, Superside also crafts web designs that resonate with target audiences, localizes content, creates SEO-optimized web modules and produces content at scale based on industry benchmarks, no matter the scope.
Our talented team of web designers living worldwide has extensive experience in creating visually stunning and user-friendly websites using the latest tools and technologies. We emphasize collaboration, tailoring your web designs to meet your specific needs and users' preferences.
3. Voice-activated interfaces and enhanced accessibility
Interactive websites that include voice navigation are redefining accessibility in web design. By integrating voice commands and biometric verification, websites are becoming more inclusive and user-friendly for individuals with disabilities.
Key objective: Inclusive design that increases engagement
Voice-activated interfaces simplify navigation to attract a wider audience, particularly users with special needs. The voice user interface market grew by 21.8% in 2024, emphasizing its importance in boosting engagement and conversion rates.
Successful example: Apple’s web accessibility innovation
Apple’s iOS 18 introduced eye-tracking for device control and enhanced speech recognition, helping website visitors with mobility or speech impairments navigate site elements more easily. These innovations pave the way for a more inclusive web design landscape.
4. Bold visual styles and minimalistic aesthetics
This year, we expect to see vibrant colors and gradients merge with minimalist and brutalist web design styles. This creative fusion will enable brands to make bold statements while ensuring visually appealing, user-friendly interfaces—think neumorphism 2.0 (blending realism with minimalism) and bento-box layouts (where content is divided into distinct compartments).
Key objective: Aesthetic appeal and improved usability
This trend emphasizes balance—creating a strong first impression while keeping the design and layout simple. With 75% of visitors forming their judgment of a company’s credibility based on its web design, combining visually appealing design with usability is essential.
Successful example: Webflow’s brand refresh
Superside collaborated with Webflow to create custom illustrations, social media ads and an extensive icon library. This refreshed brand personality across platforms illustrates how bold and minimal design elements can improve user engagement.
Superside helps businesses harness AI-driven solutions by integrating UX/UI design strategies tailored to their website’s needs. Our experts blend strategic thinking with a user-centered approach to craft seamless, engaging experiences that truly resonate with your audience.
5. Data visualization and minimalist brutalism
In an era of increasing data complexity, organizations are turning to minimalist data visualization to distill insights into clear, actionable takeaways. This trend intersects with the rise of digital brutalism—a design philosophy that emphasizes raw functionality and unvarnished aesthetics.
Where traditional data visualizations often feature ornate details and gradients, brutalist approaches strip away decorative elements to focus on pure data representation through stark geometry, monochromatic palettes and purposeful negative space.
Key objective: Simplifying complex data and driving action
Minimalist visualization makes large datasets digestible, improving decision-making and user recall. Data visualization increases information retention by 80%, while brutalist web design ensures web pages are easy to navigate and memorable.
Successful example: Motion graphics campaign for Imperfect Foods
Superside supported Imperfect Foods by creating brutalist-style custom illustrations and social media ads that boosted the company’s creative output. As a result, Imperfect Foods could focus on testing and optimizing campaigns, driving higher engagement.
Partnering with Imperfect Foods' Creative Director, Superside created web assets for the site's campaign relaunch—crossing between more departments and into different teams.
How Superside Powers Web Design and Webflow Development
Superside is much more than a design agency or marketplace. We’re your creative team’s creating team and experts at web design and Webflow development.
We’re only interested in your success, providing innovation, speed and efficiency to supercharge your team’s creative output. By doing the heavy lifting, our web designers free up your team’s time to focus on other priorities.
Rated as one of the best B2B web design agencies, our enterprise design services have been developed in a way that ensures the delivery of exceptional design solutions at scale.
Partner with us and benefit from:
- Customized website strategy that will help you ensure your website achieves its objectives.
- Impactful website design that reflects your brand and keeps visitors engaged.
- High-converting landing page design that delivers a high return on investment.
- Webflow development and beautiful, functional websites.
- Custom illustrations that make your website unique.
- Comprehensive UX/UI audits that will help you optimize your UX and UI design.
- Scalable design systems that make for cohesive user experiences.
- Engaging content that speaks to your target audience.
With satisfied customers like human program, Anyroad, Diamond Crystal and Packt, our web designers are known for producing superior results.
Anyroad collaborated with Superside to revamp its company website, transforming its brand identity from dark greens and greys to vibrant purples and pinks.
This shift enhanced the software company’s presence in the experience relationship management category and emphasized product education. The outcome was a website that reflected the company’s innovative business approach.
Packt partnered with us to create tailored landing pages for its diverse communities. Using engaging visuals, Superside successfully merged the learning content provider’s innovative brand identity with relevant content to appeal to diverse preferences.
Starting at $6,000 per month and scalable for any enterprise, Superside’s on-demand creative services make it easy to produce standout web designs without losing any sleep.
Stay Relevant in 2025 With Superside
Implementing the latest web design trends is essential to ensure your website doesn’t lose ground in 2025.
Superside is your perfect partner. Our exceptional web designers combine up-to-date design skills and creativity with AI to quickly and efficiently create the web pages and properties our customers need.
Develop a visually appealing, high-converting website that shoots the lights out. Book a call.
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