Background
n2y's Vital Role in Enhancing US Special Education
At the forefront of transforming the US special education system, n2y has been a beacon of hope and innovation. With a suite of tools designed to empower educators, administrators, parents, and students, n2y has consistently proven its commitment to the special education journey.
THE BRIEF
Address the Decline in Special Ed Math Scores
Confronted with a nationwide decline in math scores, especially in special education, n2y was determined to shed light on this critical issue. Their goal was to affirm their position as a leading ally in the special ed math journey, and to engage their audience with valuable math learning resources.
Our guidance
Recognizing n2y's need for a targeted approach, we at Superside, stepped in as strategic guides. We identified the missing links in n2y’s channel strategy and proposed a focused campaign. Our "light" strategy offered insights into effective use of different social media platforms, tailoring to each audience and format.
Phased Campaign Approach:
- Awareness & Consideration: We guided n2y to first educate the public about the challenges in special ed math and then showcase how n2y's solutions could make a difference.
- Conversion: The next phase was about driving engagement with n2y's resources, ensuring a clear call to action for downloads and webinar sign-ups.
The woRK
Creative Execution with Impactful Messaging
Embracing our strategic framework, n2y launched a powerful campaign: "Changing the Equation, Together." They masterfully used compelling stats and their own learning materials to create visually appealing and clear messages. We supported n2y in enhancing these messages with animations for specific platforms.
THE IMPACT
n2y's Triumph in Boosting Engagement and Awareness
The campaign drove remarkable results and enhanced engagement:
Social Media Success: n2y's campaign led to an 18% increase in sessions and a 9% rise in engaged sessions, with views per session up by 6.4%.
Impressive Meta and LinkedIn Metrics: The campaign flourished on Meta with 194k impressions in 1 month and a strong CTR of 4.83%. LinkedIn mirrored this success with a high volume of impressions.
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