Customer Stories > Medecision

Crafting a Health Journey through Storytelling and Animation

Medecision and Superside: Illustrating Healthcare Innovation Through Animation
Design time saved

60%

Time to complete project

12 days

Customer satisfaction

100%

Background

The Genesis of Medecision's Aerial Adventure

In the realm of healthcare, Medecision envisioned a future where their Aerial platform transcended the conventional boundaries of service, transforming it into an empathetic and human-centric journey. They imagined a world where digital innovation seamlessly blends with human emotions, creating a healthcare experience that is not just functional but deeply resonant and healing.

THE BRIEF

Crafting an Engaging Health Journey

Medecision embarked on an ambitious journey to craft a unique and heartfelt story that would capture the essence of their Aerial platform. With a vision to create more than just a visual spectacle, Medecision sought to develop an animation that would resonate deeply with its audience, illustrating Aerial's profound impact in the realm of empathetic healthcare solutions. The aim was to produce a narrative that was not just visually engaging but also a living testament to Aerial's role as a pioneer in transforming healthcare experiences.

Breaking away from conventional norms, Medecision approached this task without any pre-established illustration style, embodying their desire to innovate and personalize. Their goal was to weave a narrative that not only highlighted Aerial’s digital sophistication but also its proactive approach to healthcare. Central to this narrative was the character of Jennifer, whose health journey was to be portrayed as a symbol of Aerial’s transformative influence. By focusing on Jennifer's story, Medecision aimed to depict a healthcare experience that was not just comprehensive but deeply empathetic, reflecting the core values and pioneering spirit of Aerial.

Our guidance

Superside concentrated on distilling Aerial's innovative essence in our narrative, highlighting Jennifer's unique health journey. We showcased Aerial's proactive care and digital excellence, moving beyond traditional healthcare boundaries. Our carefully designed storyboards mirrored Aerial's holistic approach, ensuring the 2-minute animation deeply resonated with the audience at an important industry tradeshow.

The woRK

Bringing Healthcare to Life Through Art and Story

"As we showcased the video at the event, we were struck by its magnetic effect. It was incredible to witness attendees pausing, drawn in by the animation, and then returning after initially walking past."

MedecisionCreative Lead

THE IMPACT

Rapid Realization of a Visionary Creative Concept

Accelerated creativity: Superside deployed multiple skilled creatives to work on illustration and motion simultaneously and across time zones. The flexibility of the dedicated, extended team accelerated the process, delivering high-quality results swiftly and reducing the need for revisions. This collaboration reduced the typical 28-day timeline to just 12 days, a notable 60% time reduction.

Unparalleled satisfaction: Reflecting the success of this partnership, Medecision rated the project with a perfect score, highlighting the synergy between their vision and Superside’s execution.

Captivating presence at the event: The animation became a focal point at the tradeshow, drawing attendees back to witness Medecision’s story of transformative healthcare.

Superside: Human-Powered Design, Enhanced by AI
Superside: Human-Powered Design, Enhanced by AI

Superside: Human-Powered Design, Enhanced by AI

Extend your in-house creative team to reduce project costs, accelerate timelines and unlock new creative possibilities

THE #1 CAAS SOLUTION

Why choose Creative-as-a-Service with Superside?

Book a demo
Improve your marketing performance

Improve your marketing performance

Get high-quality creative, ship campaigns faster and stand out from the competition.

Be more agile & responsive

Be more agile & responsive

Never say no to another project request. Get a hassle-free creative partner that can keep up.

Elevate your team

Elevate your team

Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.

Save time & be more cost-efficient

Save time & be more cost-efficient

Increase your design capacity without additional hiring and with fewer vendors to manage.

Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
© 2024 Superside. All rights reserved.