Background
The Genesis of Medecision's Aerial Adventure
In the realm of healthcare, Medecision envisioned a future where their Aerial platform transcended the conventional boundaries of service, transforming it into an empathetic and human-centric journey. They imagined a world where digital innovation seamlessly blends with human emotions, creating a healthcare experience that is not just functional but deeply resonant and healing.
THE BRIEF
Crafting an Engaging Health Journey
Medecision embarked on an ambitious journey to craft a unique and heartfelt story that would capture the essence of their Aerial platform. With a vision to create more than just a visual spectacle, Medecision sought to develop an animation that would resonate deeply with its audience, illustrating Aerial's profound impact in the realm of empathetic healthcare solutions. The aim was to produce a narrative that was not just visually engaging but also a living testament to Aerial's role as a pioneer in transforming healthcare experiences.
Breaking away from conventional norms, Medecision approached this task without any pre-established illustration style, embodying their desire to innovate and personalize. Their goal was to weave a narrative that not only highlighted Aerial’s digital sophistication but also its proactive approach to healthcare. Central to this narrative was the character of Jennifer, whose health journey was to be portrayed as a symbol of Aerial’s transformative influence. By focusing on Jennifer's story, Medecision aimed to depict a healthcare experience that was not just comprehensive but deeply empathetic, reflecting the core values and pioneering spirit of Aerial.
Our guidance
Superside concentrated on distilling Aerial's innovative essence in our narrative, highlighting Jennifer's unique health journey. We showcased Aerial's proactive care and digital excellence, moving beyond traditional healthcare boundaries. Our carefully designed storyboards mirrored Aerial's holistic approach, ensuring the 2-minute animation deeply resonated with the audience at an important industry tradeshow.
The woRK
Bringing Healthcare to Life Through Art and Story
"As we showcased the video at the event, we were struck by its magnetic effect. It was incredible to witness attendees pausing, drawn in by the animation, and then returning after initially walking past."
THE IMPACT
Rapid Realization of a Visionary Creative Concept
Accelerated creativity: Superside deployed multiple skilled creatives to work on illustration and motion simultaneously and across time zones. The flexibility of the dedicated, extended team accelerated the process, delivering high-quality results swiftly and reducing the need for revisions. This collaboration reduced the typical 28-day timeline to just 12 days, a notable 60% time reduction.
Unparalleled satisfaction: Reflecting the success of this partnership, Medecision rated the project with a perfect score, highlighting the synergy between their vision and Superside’s execution.
Captivating presence at the event: The animation became a focal point at the tradeshow, drawing attendees back to witness Medecision’s story of transformative healthcare.
Superside: Human-Powered Design, Enhanced by AI
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