Creating a Custom AI-Powered Image Library in 3 Days
Background
A Small Marketing Agency with Big Ideas
Third Street Digital, a small marketing agency in Ohio, was dealing with budget constraints and wanted to make the most of their subscription with Superside. They aimed to tackle their creative challenges efficiently and effectively.
THE BRIEF
Maximizing Value for Third Street Digital
Third Street Digital needed a large number of high-quality images to fuel their emails and ads. They clearly described what they wanted to see in each image within three categories (lifestyle, diversity in ages, families, races, and multi-generational families) and specific scenes from the four seasons (spring, summer, autumn, and winter).
Our guidance
Superside suggested creating a custom AI Library just for Third Street Digital: uniquely crafted images no other company could find in a stock photo library, and much more cost-effective than photoshoots involving multiple locations and diverse kinds of people.
The woRK
Crafting a Custom AI Library
In just three days, Superside delivered an outstanding AI Library that no human-only team could have created in such a short timeframe, even if they had worked around the clock. We used ChatGPT for prompt ideation and MidJourney for image generation. We refined the images with traditional tools such as Photoshop and used Magnific in post-production for image enhancement.
Lifestyle
Spring
Summer
Fall
Winter
Diversity in ages, families and races
Multi-generational families
THE IMPACT
Saving Time and Budget with Superior Results
The results were phenomenal, with Third Street Digital saving 85% of the design hours required for such an extensive project.
Streamlined image production
Third Street Digital saved 85% of the design hours and budget required for a similar project.
Creative speed
Superside delivered a comprehensive AI Library in record time (3 days).
Bespoke content
All the images are custom-made to suit Third Street Digital's specifications.
Superside: Human-Powered Design, Enhanced by AI
Power your in-house creative team to reduce
project costs, accelerate timelines and unlock
new creative possibilities with the world's top talent.