Background
Revolutionizing Online Shopping
Bolt stands as a paragon in the e-commerce world, transforming the online shopping journey into an epitome of simplicity and efficiency. Their commitment to "Shockingly Simple" shopping not only defines their service but also their innovative approach in all aspects, including brand communication.
THE BRIEF
Capturing Electric Dynamism in a Brand Explainer
After their rebranding, Bolt turned to Superside with a crucial task: to develop a brand awareness explainer video that encapsulates their ethos of quick, effortless, and pain-free checkouts. Bolt wanted to highlight the brand's Electric Dynamism, characterized by a fast-paced, energetic, and slightly surreal visual narrative, using wide-angle lenses and a bold color palette to underscore the exhilaration of a one-click checkout process.
The brief was clear, but the 1-month timeframe was not achievable. Or was it?
Our guidance
Superside provided strategic creative direction and all the necessary creative skills required (illustration, 2D animation, and 3D motion design) to tackle the project's technical complexity. The "crazy and unreasonable" timeline would be met by staffing 18 world-class designers—exclusively dedicated to this project—and orchestarting an agile, end-to-end animation process.
The woRK
Blending Art and Technology to Craft a Visually Arresting Narrative
Bolt provided a storyboard for the explainer video.
Superside created sketches for the styleframes and combined traditional 2D layout techniques with innovative animation methods.
The organic elements of the film were brought to life using 2D animation in After Effects, ensuring dynamic and stylistically consistent visuals.
Superside utilized 3D animation to accurately render structured scenes, ensuring precise control over shapes and volumes. The added energy and perspective brought such dynamism to the elements that they seemed ready to leap out of the frame.
Finally, Bolt provided the voiceover for integration and Superside iterated to craft the final striking brand video.
“Love the flow and the rhythm of the film!”
THE IMPACT
Bolt's Record-Breaking Brand Video
Creative excellence happens when ambitious brands meet world-class talent, cutting-edge technology, and an agile end-to-end process. Bolt was so satisfied when they received their brand video that it went live the next day!
Creative milestone
Bolt's approach led to an unprecedented 600% increase in creative output in just one month, showcasing their capacity for rapid scaling and adaptation.
Team synergy
A diverse team of 18 professionals worked in unison across various production stages, demonstrating Bolt's ability to mobilize and manage talent effectively with Superside.
Swift execution
The project was completed in just one month, and its launch occurred within a day of its delivery, showcasing Bolt's exceptional efficiency and agility.
Superside: Human-Powered Design, Enhanced by AI
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