How Boomi Revitalized Lead Generation by Tripling Creative Output

Background

Pioneering Cloud Integration

Leading the way in cloud-based integration as a service (iPaaS), Boomi helps organizations radically simplify the complexity of enterprise software. Boomi's acclaimed platform empowers organizations to discover, manage, and orchestrate data, bridging applications, processes, and individuals to achieve improved and accelerated results.

THE BRIEF

Reimagining Lead Generation With Sharp-Witted Ads

Boomi approached Superside to rejuvenate its lead generation ads. The goal was to align Boomi's advertising with its new branding and infuse a level of creativity and wit that would stand out in the crowded tech market. The challenge? To keep costs down without compromising on the quality of work.

Boomi’s previous social media ads

Our guidance

Referencing Boomi's previous branding efforts, Superside proposed a bold new creative direction. We envisioned a campaign that would break the mold, combining smart, engaging copy with dynamic 3D visuals to introduce depth, modernity, and a fresh narrative perspective to Boomi's brand.

The woRK

Unleashing Boomi's Potential at the AI Creative Forge

The journey to redefine Boomi's advertising began with an exploration of various AI tools, with Adobe Firefly playing a pivotal role alongside Midjourney and Adobe Photoshop. The guiding principle was achieving the perfect balance between realism and creativity, ensuring each image was not just a piece of advertising but a work of art that spoke to Boomi's innovative spirit.

"Y’all make it really hard to pick a favorite… lol I want them all!"

Jeannine MorrisCreative Team Lead, Boomi

"Absolutely love this! Huge shout-out to the entire Superside team! This has been some of the best creative I've seen in my career! So happy to be working with all of you!"

Anna PickardGlobal Social Media Lead, Boomi

"We are so excited to use these and see how they perform! Thanks so much!"

Jeannine MorrisCreative Team Lead, Boomi

AI tools

Superside AI creative experts multiplied their human creativity with the following tools:

• Adobe Firefly: Leveraged for its prowess in creating dynamic 3D elements that added depth and modernity to the visual content.
• Midjourney: Used to experiment with different conceptual and stylistic approaches, ensuring a wide range of creative expressions.
• Adobe Photoshop: The final touch in refining the images, ensuring each piece aligned perfectly with Boomi's newly envisioned brand aesthetic.

THE IMPACT

Boomi's Creative Renaissance

The collaboration between Boomi and Superside achieved remarkable outcomes:

Creative output

Boomi received 3X options vs. traditional design teams.

Creative quality

Boomi produced 75 unique images, each telling a part of the brand's story and enriching its custom library.

Creative performance

Thanks to the effective designs and copy, Boomi's social team reported a 24% engagement rate on LinkedIn. The engagement rate is determined by dividing the total engagements (likes, shares, comments) by the number of impressions. Haily Moulton, Social Media Manager at Superside, points out: "A 24% engagement rate is fantastic! The average engagement rate for brands on LinkedIn is typically between 1-3.5%."

"Superside has an incredible global team with ridiculous (and wide-ranging) talent and a transparent pricing model. I’m thrilled with what they’ve delivered for the Boomi brand!"

Jeannine MorrisCreative Team Lead, Boomi

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