Background
A Vision for Healthier Living
Healthmine is revolutionizing the health plan industry by enabling health insurance companies to inspire their clients to lead healthier lives. Through personalized communication, rewards programs, and engagement platforms, Healthmine strives to bridge healthcare gaps and elevate the long-term health of U.S. citizens.
THE BRIEF
Rising Above the Noise at Health Conferences
In the bustling environment of large conferences, where most product awareness and sales originate, Healthmine recognized the need to differentiate themselves. Their mission was clear: to develop the most compelling slide decks for industry events and self-hosted webinars, thereby capturing the attention of potential clients and standing out from the competition.
Our guidance
Despite Healthmine's strong brand presence, Superside identified inconsistencies in its digital communications. Both teams collaborated to overhaul Healthmine's brand identity to address this thoroughly. The task included creating new brand guidelines with an updated color scheme, fonts, shapes, and images, setting the stage for a cohesive and impactful brand presentation.
"This was pivotal in our partnership because it showed that Superside can do much more than presentation design. We were so impressed with the style guide. It became the backbone of our design work. It was truly a transformative project for Healthmine's brand and marketing."
The woRK
Crafting Healthmine's Brand Renaissance Beyond Presentations
As Superside applied the new style guidelines to Healthmine's presentation templates, Healthmine's design team revitalized other brand assets for consistency. This collaboration extended to a complete website redesign, which set a new standard for Healthmine's digital footprint.
As Healthmine was hitting its stride with Superside, Bre Bush departed, paving the way for Laura Emiola to step in as the new Director of Marketing. With 17 years of experience in healthcare marketing, Emiola has collaborated with numerous internal teams, external agencies, and freelancers. However, she found Superside's approach to be distinctively different and beneficial.
"The quality of the product, turnaround speed, and relationships are great. The weekly connection and willingness to help us out in ways beyond what we're even asking is awesome. There's never unnecessary pressure, and Superside's suggestions are aligned to where we want to go."
THE IMPACT
Design as a Catalyst for Healthmine's Remarkable Growth
Healthmine's strategic partnership with Superside has yielded outstanding results:
Enhanced presentation materials
Healthmine now boasts industry-leading presentation materials, significantly influencing their growth and differentiation at conferences.
Website redesign success
The comprehensive website overhaul led to a 160% growth in webinar registrations, showcasing the power of consistent and compelling design.
Skyrocketing engagement
A 20X increase in blog subscribers and overall website engagement (17% reduction in bounce rate) highlights the impact of a unified brand identity.
"Leveraging specialized skill sets from Superside, we've expanded our digital presence, embracing new growth opportunities through email templates, video production, and more. It's about solving problems creatively, not just making sales."
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