Background
Redefining Operational Excellence
PlayerLync is a standout platform that boosts mobile workforce efficiency. It has directly enhanced the operational performance of big names like Starbucks, Wingstop, Crocs, and Southern Company Gas. By providing frontline employees with tailored, timely information, PlayerLync optimizes job performance and establishes a new benchmark for distributing information in dynamic work settings.
THE BRIEF
A Quest for Visual Identity in Designing Tomorrow
PlayerLync approached Superside to create three distinct design concepts: product imagery, icons, and backgrounds. These elements would refresh the website and serve as a foundational asset library for advertising and product listings.
The challenge was to adhere to existing brand guidelines while exploring innovative illustration formats and sizes, enhancing the app and portal's visual appeal across various marketing channels. PlayerLync wanted to develop gradient projects, explore new product display methods, and visualize customer experiences in novel ways.
Our guidance
Superside's experienced AI creatives tapped into AI to introduce a new breadth of creative variety and significantly enhance the efficiency of the brand's content production process. The rapid concept development and execution allowed PlayerLync to delve into various creative directions and test them against their vision.
The woRK
Human Creativity and Skill Guides AI
PlayerLync started an exploratory phase, developing three moodboards that showcased potential paths for the project.
Moodboard #1
Moodboard #2
Moodboard #3
Final outputs
PlayerLync finally decided to balance current trends with a timeless aesthetic that would resonate with their diverse audience.
Shapes
Backgrounds
Illustrations
Landing pages
THE IMPACT
A Leading Brand With Vanguard Visuals
PlayerLync effectively enhanced creative services with AI to build an extensive, higher-quality assets library without escalating costs.
Quick generation
The use of AI by Superside's experienced creatives allowed PlayerLync to increase the scale and diversity of the visual content, generating 300+ unique images.
Unique content
PlayerLync successfully built a tailored library of 70 custom-crafted visuals, including product illustrations, iconography, and background designs, to fuel its brand identity and enhance user engagement across digital platforms.
Customer satisfaction
The best part? When a customer shares the excitement with the process and the results. Here's the rating Superside got: 5/5!
"This is exaaactly what I was imagining!"
Superside: Human-Powered Design, Enhanced by AI
Extend your in-house creative team to reduce project costs, accelerate timelines and unlock new creative possibilities