How Salesloft Elevated Brand Storytelling in San Francisco
Background
Pioneering Sales Excellence
Salesloft stands at the forefront of sales engagement technology, revolutionizing how sales teams interact with their customers. Renowned as the #1 sales engagement platform, it focuses on empowering organizations to deliver exceptional customer experiences.
THE BRIEF
Targeting the Tech-Savvy During Dreamforce
Salesloft approached Superside to craft mesmerizing videos for San Francisco's subway stations, coinciding with Dreamforce, a major annual sales convention in the city. The objective was clear: to amplify Salesloft's brand presence among a diverse, tech-oriented audience.
Our guidance
Our audience encompassed a spectrum of tech enthusiasts, corporate sales teams, and AI aficionados. The challenge? To infuse Salesloft's recently revamped brand identity into captivating video content, adaptable across various screen formats—from single screens to expansive 11-screen displays. This endeavor wasn't just about showcasing a product; it was about creating a visual dialogue with a discerning, technology-literate crowd.
The woRK
Cinematic Brand Storytelling to Captivate Commuters
In our creative quest, we dived deep into the essence of Salesloft's brand, weaving their identity into every visual element. Our design explorations were driven by two core principles: aesthetic allure and dynamic animation potential. We envisioned each design element not just as a static image but as a part of a larger, animated tapestry, enhancing brand recognition and resonance.
"This is sooo good! We're so impressed with the extent of your creativity! Kudos to the team!"
THE IMPACT
Rapid Execution of Standout Motion Ads
Brand resonance: The campaign significantly boosted Salesloft's brand visibility, particularly among a tech-savvy demographic.
Creative speed: In just 2 weeks, Salesloft handled both design and motion with Superside to produce 4 motion ads.
Creative partnership: Following their impactful motion design campaign with Superside, Salesloft is confident they've discovered a trusted creative partner for all their future creative endeavors.
Superside: Human-Powered Design, Enhanced by AI
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