How Superside Used Superside to Launch an AI Campaign in 21 Days

Background

The Drive to Stay Ahead: Innovating at the Speed of AI

Staying ahead of the curve is essential in the fast-paced world of creative services. That's why, at Superside, we integrated AI into our creative workforce by AI-upskilling our global creative all-star team.

Thanks to AI, we are accelerating design production speed by 2x, reducing project costs by up to 70%, scaling creative output by 10x, and exploring entirely new ideas. No wonder we wanted to launch an integrated marketing campaign to tell the world about it.

THE BRIEF

Shaping the Future with AI-Powered Creativity

The campaign had 3 main objectives:

1. Build awareness of Superside AI: Announce Superside's arrival at the AI party and make our presence known as a leader in AI-enhanced creative production.
2. Drive interest and new business through the promotion of our AI services in conjunction with our proven track record.
3. Fuel customer expansion: Strengthen our customer relationships by providing ways to deliver more at greater speeds and cost efficiency.

The challenge

How might we develop an integrated AI campaign highlighting Superside's cutting-edge capabilities to stand out in a market saturated with AI-driven content?

Specifically:

• What does AI look like? And what will AI look like? With AI constantly evolving, how might we create a timeless visual aesthetic?
• How do we separate ourselves from the bad actors, i.e., unproven overnight AI designer companies capitalizing on a trend?
• How do we build a plane while flying? How can our creative marketing team represent the magic of AI while simultaneously learning how to use the AI tools?
• How can we get this done at a crazy fast speed? Meaning: how can we deliver a full-fleshed campaign in just 21 working days?

Our guidance

So, how do we solve complex creative challenges? At Superside, we drink our own champagne: We use Superside!

Our marketing team has a Superside subscription to accelerate creative speed, boost creative volume, enhance creative performance, or access new creative ideas. And what's better than leveraging AI experts to introduce AI services?

Here's the process we followed:

• Goal setting and planning: We broke our timeline into tasks distributed across the marketing team and communicated stakeholder requests and expectations.
• Messaging and visuals: We established a foundational concept to drive imagery, copy, and other content.
• Applications: We applied the campaign aesthetic and message across all deliverables and channels—ads, landing pages, email banners, social graphics, and more.
• Roll-out: We synchronized the publishing of our campaign assets with an organized social push leveraging the individual Linkedin profiles of our team.

The woRK

Crafting a Timeless AI Aesthetic—with AI

We kicked off the project with an intensive brainstorming session, bringing together Superside's top creative minds from various departments. The challenge was conceptualizing a visual identity for AI that would remain relevant as the technology rapidly evolved.

Initial ideas focused on avoiding the overused "cyberpunk" aesthetics typically associated with AI, aiming instead for a timeless visual language.

A unique concept emerged through collaborative sessions: merging classical art elements with futuristic AI-generated designs. This concept was inspired by the juxtaposition of old and new—using marble sculptures as a metaphor for AI's potential to create something as enduring and impactful as the masterpieces of the Renaissance.

We discovered that weaving classical art with AI brought a timeless elegance to the campaign, elevating it beyond the neon-saturated AI visuals dominating the market.

Piotr ŚmietanaDirector of Brand & Marketing Creative, Superside

The team developed a prompt library to ensure consistency across various campaign elements, experimenting with textures, colors, and forms to create a cohesive visual language. The process involved constant iteration, with AI-generated outputs refined and polished by human designers to maintain a high-quality standard.

Working on this AI campaign felt like shaping the future of creative marketing. The blend of human expertise and AI tools unlocked a level of creativity that exceeded all expectations.

Emarie GouwsCreative Director, Superside

Campaign elements

THE IMPACT

Transforming Creative Processes and Outcomes

The campaign was a resounding success, achieving several key milestones:

High volume of assets—delivered fast

The entire campaign, from concept to launch, was completed in just 21 days, demonstrating the power of AI-enhanced workflows. With the help of Superside and AI we created:

• 3 creative concepts
• 3 fully developed landing pages
• 6 Instagram templates
• 70 static ads plus social media collateral
• 10 email banners + custom HTML template
• 3 fully animated ads
• 3 explainer videos
• 1 presentation deck template
• 200+ sets of statue imagery

Enhanced creativity

By integrating AI into the creative process, we explored new artistic directions and produced a campaign that was both innovative and timeless.

Creative performance

Four months into the launch of our AI Campaign, we have run many new ads, launched new content and landing pages devoted to our AI services, launched and hosted our biggest virtual summit to date, hosted a community meetup in San Francisco, and have driven AI interest in our prospects, from Small to Enterprise leads.

Here are some key impact stats:

• 16% growth in direct US traffic
• 50% of new customers interested in AI services
• 8,447 new leads in our latest virtual summit focused on AI

AI has completely transformed the way we approach creative projects. The speed and scale are game-changing, allowing us to experiment and iterate in ways that were impossible before.

Kyle WeberCreative Director, Superside

How will your brand harness the power of AI to transform creativity and drive growth?