Background
Connecting Talent in Real Estate Photography
Pixlmob, The Real Estate Media Editing Marketplace, is an online marketplace that connects real estate photographers with verified photo editors.
THE BRIEF
Designing a New Visual Era for Pixlmob
Pixlmob was ready for a complete brand makeover, starting with refreshing their logo and revamping the overall look of all their brand materials. They focused on sprucing up everything from color schemes to typography and even planned a thorough review of their UI/UX. Keen to stay ahead of the curve, Pixlmob also decided to weave AI into their design process. This move was about boosting efficiency and bringing in cutting-edge imagery that shows off their innovative spirit.
Our guidance
Superside's creative experts leveraged AI to explore shapes for symbols and logotype designs quickly. This approach reduced the time invested in the exploratory stage, allowing us to focus more on the development and refinement stages.
The woRK
Leveraging AI for Design Excellence
Pixlmob plugged Superside into their in-house team as their AI-powered creative extension. We collaborated seamlessly to build the foundations of the new brand (color palette, logo, shapes, backgrounds, typography, etc.) and a comprehensive, tailored image library combining photography and graphic elements to fuel all marketing activities.
Color palette
Logo
Shapes
Backgrounds
Typography
Brand photography
Key visuals
AI tools
- ChatGPT
- Midjourney
- Adobe Firefly
- Adobe Photoshop
- Vectorizer AI
THE IMPACT
A Refreshed Visual Presence in the Market
Pixlmob's rebranding, supported by Superside's expertise, significantly strengthened their visual presence in the market.
Unique content
Pixlmob crafted a library of 400+ images specifically tailored to their brand identity.
Creative speed
Combining AI with traditional design streamlined the design process, allowing the delivery of assets 2X faster.
Brand consistency
Superside creative experts effectively guided AI tools to ensure 100% consistency in all brand materials, reinforcing Pixlmob's identity.
Superside: Human-Powered Design, Enhanced by AI
Extend your in-house creative team to reduce project costs, accelerate timelines and unlock new creative possibilities