SmartNews Revolutionizes Digital Campaigns with AI-Enhanced Sports Visuals
Background
Since its inception in 2012 in Japan, SmartNews has been the go-to news aggregation app, delivering fresh, curated news from various sources to its global audience.
THE BRIEF
A Quest for Non-Stock, Impactful Sports Images
SmartNews had a bold vision for a sports campaign last summer, aiming to elevate their digital banners by incorporating captivating close-up visuals depicting various sporting events.
Traditional draft images
Our guidance
We understood that SmartNews desired more than the usual stock images. With our expertise, we embarked on a journey to infuse each visual with dynamism and uniqueness, illuminating the essence of sports like American football, baseball, basketball, and soccer.
THE woRK
Crafting Distinctive Visuals Beyond the Ordinary
Here's one of the prompts we used:
"A cinematic scene from NFL football game, big hit, between two teams, close up shot that captures in ultra detail on Fujifilm GFX 100 using a Nikon AF-S NIKKOR 70-200 mm f/2.8E FL ED VR aperture of f/8 --ar 2:1 --s 800 --v5.1"
NFL football
MLB Baseball
NBA Basketball
Soccer
Examples of digital banners
Project highlights
The results were nothing short of mesmerizing. SmartNews celebrated the following achievements:
- Captivating visuals that resonated with their audience
- Enthusiastic feedback from both their creative lead and broader team
- A smooth project trajectory, facilitated by our collaborative approach
Obstacles tackled
SmartNews envisioned a unique and dynamic approach for their project, and it became clear that the initial versions were somewhat standard, requiring precise tweaks in perspectives and clear distinctions among different teams. The uniform appearance of team attire presented another obstacle, yet we successfully resolved these intricate details with careful attention and retouching.
AI tools
- Midjourney
- Adobe Photoshop
THE IMPACT
Unique Imagery Meets Precision Execution
SmartNews created a tailored visual library that has higher quality, takes less time, and costs less than a photoshoot or stock images.
Bespoke content
SmartNews took their banners to the next level, creating standout visuals that surpassed what typical stock sites offer. This not only highlights their dedication to top-notch quality but also underscores their innovative spirit. It's a clear reflection of the magic that happens when we collaborate and work together.
Quick generation
With our guidance, SmartNews achieved fine details and lighting that are essential in stellar sports-themed photography. In just 4 hours, we were able to present 150+ unique image options.
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