The 10 Best AI Ad Creative Generators in 2024

AI ad generators are becoming indispensable artillery in the high-stakes battle for consumer attention. These cutting-edge tools are like nuclear energy for creativity, enabling brands to conceptualize, test and optimize ad accounts with distinctive visual assets and compelling ad copy variations at a pace that leaves traditional methods eating their dust.

According to a 2023 survey by McKinsey, organizations that have already embedded AI capabilities and achieved a significant increase in earnings are going all in on artificial intelligence. The most commonly reported uses of AI? Marketing and sales.

If 2023 was the “breakout” year for generative AI, 2024 is the year of acceleration, and you don’t want your brand to fall behind.

Superside’s AI design services are your direct line to future possibilities. Combining the top 1% of global ad design expertise with powerhouse AI tools, Superside has completed 500+ AI-enhanced projects, saving our customers over $1.4 million and cutting delivery time in half.

Of course, not all AI ad production capabilities are created equal. Read on to discover the right AI ad creative builder for your business.

How Do AI Ad Generators Work?

Generative AI works by training large neural networks on massive datasets to discover patterns and extract insights that allow them to generate new content. You’re no doubt already familiar with copy-generating AI such as ChatGPT. This tool is a large language model (LLM) trained on vast amounts of text, allowing it to produce increasingly sophisticated content in response to prompts.

You’ve probably also heard of the image-generating AI tool Midjourney, which (if you’ll forgive me for nerding out for a moment) uses a fascinating framework called a generative adversarial network (GAN). This network, in turn, consists of two neural networks: A generator and a discriminator. The generator makes “fake” data, like images, while the discriminator checks how real the outputs look by comparing them to genuine images. This helps the generator get better at creating realistic pictures.

AI ad generators are trained on—you guessed it—huge datasets of existing high-conversion advertising creative, and their applications are virtually limitless.

In a world where the lifespan of paid ads is shrinking in direct proportion to the demand for high-impact creative, this technology is already indispensable.

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Best Practices for Creating Effective AI-Generated Ads

AI isn't a silver bullet. While AI can be used to create great ad content, the truth is that humans are the ones steering the ship. Before using any AI ad creative tool, ensure you take the following tips into account.

1. AI + human talent = results

By now, you might be asking the million-dollar question: Can quality ad creative be left entirely to AI?

It cannot (at least, not yet). While this technology is revolutionizing digital marketing, it’s still only as good as the skill of the humans who wield it.

AI can automate a heck of a lot of repetitive human work. At Superside, for example, generative AI enhances design projects by helping customers explore a greater range of concepts more quickly, streamlining resource allocation and cutting production times. But it can’t replace decades of professional experience or human creativity. It aslo can’t understand cultural nuance or emotional resonance quite like we can.

Superside has a team of 60+ AI-certified designers, and continually trains about 40 new creatives each month to effectively tap into our AI toolkit.

2. Make branding matter

Consistency builds brands, which is why it’s crucial to give AI clear instructions and parameters for generating content. Short prompts rely too heavily on the AI generator’s default style, so it’s important to communicate your brand's distinctive personality, core values, visual aesthetic, and the details around your product or service. Word choices matter, so the more specific the instructions, the better (but too much information can negatively impact results, too, so it’s a balancing act).

Visually, AI may require instructions for color palette, product images and theme (“FinTech,” for example). Good text prompts will include tone of voice (informal, friendly, formal), your USP, information about the product and the ad’s intended audience.

Superside creative experts work with AI generators through a few iterations before hitting the perfect on-brand results, which can then be scaled to produce a high volume of consistently branded ad creative variations for testing and optimization across platforms.

3. Monitor and tweak

While AI excels at rapidly generating a wealth of creative ad variations, the true power lies in continuously optimizing these ads based on real-world performance data. This analytics-driven approach allows designers and marketers to identify the highest-performing creative elements and tweak AI prompts and parameters to double down on what's resonating with target audiences.

By feeding insights back into the content generation process, companies can fine-tune their way to ad creative that doesn't just catch eyes but compels action. Dynamically adapting ad creative generation through machine learning fueled by continuous performance data is the future of advertising.

10 Best AI Ad Creative Generators in 2024

From AI logo generators to tools that help us brainstorm and streamline creative processes, it's time to take advantage of artificial intelligence. Here are the best 10 AI ad creative tools available this year.

1. Superside

Features:

• AI-enhanced ad design
• Custom AI-generated image banks
• AI-powered brand library expansion
• AI-enhanced creative (3D images, micro animations, photo-realistic characters, 2D and 3D illustrations, voiceovers, rapid branding, copy concept and development, short-form video, AI consulting)

The first thing to understand about Superside is that we’re not an AI ad generator—we’re way better than that.

AI ad generation works best in the hands of humans with in-depth knowledge and experience in producing marketing creative, and that’s us. Our AI expertise and guidance let you generate and experiment with ideas up to 60% more efficiently, saving thousands in design costs and freeing up time for other tasks.

Unlike AI ad-generating platforms, for example, choosing Superside means you won’t have to waste precious time and money familiarizing yourself with new technology through trial and error. We’ve done all that for you and perfected the results. 

But don’t take our word for it, read how our AI work for learning platform D2L Brightspace became one of their best-performing online ad campaigns ever.

One more thing: We already mentioned we’re not an AI ad-generating platform, but we’re not a design agency, either. We follow a creative subscription model, which gives you access to our AI-enhanced creative services and a lot more for a set monthly fee. Unlike traditional agencies, where pricing lacks transparency, our subscription plans feature clearly listed pricing to provide cost visibility right from the start.

Top-notch ad creative is just the cherry on the AI cupcake, though. If your marketing or creative team is fired up about integrating AI into your workflows but hasn’t quite cracked it, your Superside subscription can also give you access to our comprehensive upskilling programs and expertise in embedding generative AI into your systems.

Pricing: From $5,000 per month.

Based in: Globally distributed across the Americas, Europe, Africa and Asia.

Best for: Larger companies that have a continual, high-volume need for ad creative.

2. AdCreative.ai

(Source: AdCreative.ai)

Features:

• AI ad creative
• AI social creative
• AI copy and headlines
• AI video ads
• AI analysis of competing ads
• Ad library

This, we reckon, is the number-one AI ad creative platform in terms of popularity (for now!). Leveraging AI, it generates data-driven ad creatives, texts and headlines, social media posts and video advertisements. AdCreative’s unique value proposition lies in its ability to deliver creative insights and comprehensive ad packages tailored to drive conversions.

Clients have reported remarkable conversion rate increases and significant improvements in click-through rates (CTRs). Designed with scalability in mind, the platform seamlessly accommodates brands’ growing need for multiplatform ad creatives and engaging video ads.

Moreover, the proprietary AI model intelligently learns and adapts to your brand's unique font and color palette, ensuring a cohesive and aesthetically harmonious integration of AI-driven designs with your existing branding.

Pricing: From $29 per month.

Best for: Small- to medium-sized enterprises.

3. Narrato

(Source: Narrato)

Services offered:

• AI ad templates
• AI content writing and editing
• AI content planning
• AI content ‘genie’
• AI-powered content brief generator
• AI images and graphics

While Narrato does offer AI ad creative, this forms part of a larger offering as an AI content creation assistant. Its main focus is AI-powered blog posts, social content, content planning, SEO-optimized content briefs and project management.

The tool also offers custom AI images and graphics, custom content templates and a feature called “AI content genie.” This generates media and blog posts weekly on autopilot, served with image suggestions. Posts can also be scheduled for posting.

Pricing: From $44 per month.

Best for: Small business owners and entrepreneurs.

4. InVideo

(Source: InVideo)

Services offered:

• YouTube video editor
• Slideshow maker
• AI talking avatar
• AI script generator
• AI text-to-video
• AI video generator and editor
• AI faceless video generator
• AI voice generator

This text-to-video AI promises to deliver publish-ready videos—even if you have zero video creation skills. InVideo helps users create professional-level videos quickly and affordably.

Type in any topic, and InVideo AI will generate a video with a script, visuals, subtitles, voiceover and music. You can then tweak the video with further text prompts until you have the desired result.

Pricing: Free or from $20 per month.

Best for: Small and medium enterprises.

5. Creatify

(Source: Creatify)

Services offered:

• URL to video
• AI avatar generation
• AI scriptwriter
• AI text-to-speech generation
• Batch Mode

Creatify AI is another short video ad generator ideal for producing social media posts and ads. It can generate marketing videos based merely on a product link or short description. We love the fact that you can add more detail and tweak your creative using loads of customization features until you’re happy.

Its feature set enables the creation of advertising content aligning with marketing trends and strategies. One stand-out feature is Creatify’s ultra-realistic AI avatars, which can be tailored to engage your target audience.

Their USP? Batch Mode. This feature allows you to create multiple video ad variations simultaneously, enabling you to test 10+ ad formats in your marketing campaigns. 🤩

Pricing: Free or from $27 per month.

Best for: eCommerce, app developers, DTC brands and agencies.

6. Re:nable

(Source: Re:nable)

Services offered:

• AI ad template editor
• AI-selected review snippets
• AI ad copy and images
• AI marketing and copywriting assistant

With the platform's intuitive drag-and-drop template editor, users have access to an extensive gallery of ready-to-use templates and can effortlessly customize ads without requiring any prior graphic design expertise.

What sets Re:nable apart? Meet Aimee, your new AI marketing and copywriting assistant. Aimee knows all about cross-ad-network, full catalog performance marketing, and can guide your marketing strategy. She can publish creatives in a feed or directly to ad networks, and can collect and learn from data to create even better ads. She can also help you optimize your ad budget across networks.

Pricing: From $39 per month.

Best for: eCommerce and self-service marketing agencies.

7. MadgicX

(Source: MadgicX)

Services offered:

• AI ad image, video and copy generation
• Facebook ad tracking
• Autonomous ad management
• Facebook and Google ads and audience targeting
• Advanced analytics dashboard
• AI marketing optimization

Aimed specifically at Meta advertisers, this slick service offers AI-generated ad creative as the bare minimum and then follows up with your own personal AI media buyer.

But wait, there’s more: It also offers autonomous ad management, audience targeting and a customized digital marketing dashboard. Plus, it’s prepped and ready for a cookie-less future with accurate, actionable Facebook attribution reporting. The “madgic” even extends to optimizing ad budgets across funnel stages and channels.

Pricing: From $44 per month.

Best for: Large companies that require digital marketing AI ad creative and management at scale.

8. AdMaker by PicsArt

(Source: AdMaker)

Services offered:

• AI ad copy
• AI ad images
• AI ad templates
• AI reels, shorts and video ads
• AI product ads
• AI social media creative

The best thing about this AI ad creative builder? It’s free. The second best? It’s made by the same folks who brought us PicsArt—one of the most successful image and video editing tools around.

Using the same intuitive interface that made PicsArt so popular, this AI ad creative builder is packed with customizable templates, background removal, an ad copy generator and user-friendly features. It promises to blow the roof off the digital marketing ceiling for small businesses and entrepreneurs.

Pricing: Free.

Best for: eCommerce, small businesses, entrepreneurs and marketing agencies.

9. Predis

(Source: Predis)

Services offered:

• AI reels, shorts and video ads
• AI product video
• AI ad images
• AI ad copy
• AI social media creative
• AI meme generator

If Canva, Hootsuite and ChatGPT had a love child, it would be Predis. Not only can this AI ad builder generate videos, images and text for your marketing campaigns, but it can also schedule your social media posts as you create them, and then rank the performance of your content (competitor analysis included).

Pricing: Free, or from $32 per month.

Best for: eCommerce.

10. QuickAds

(Source: QuickAds)

Services offered:

• Ad library of over 1 million ads
• AI ad templates
• AI static and video ad creation
• Digital marketing workflow hub

This AI-powered platform specializes in product photography and video, and can generate visually appealing, conversion-optimized product ads. Templates and extensive customization capabilities allow users to craft the ideal product imagery tailored to their needs.

This product does what it says on the label—produce ads quickly, which may or may not suit your needs (sometimes, quicker isn’t necessarily better). Nonetheless, this tool is for you if you have a need for speed.

Pricing: From $15 per month.

Best for: Start-ups, small businesses or agencies looking for a quick fix.

Superside Uses AI and Human Expertise to Revolutionize Ad Creatives

As you can see, there are plenty of AI ad creative platforms out there, and new ones are constantly popping up. Experiment with a few to find out which works best for your ad creative production needs.

But remember that the best results—fast turnarounds, quality ads, engagement, conversions, sales—come from AI steered by expert human creatives. Just like DIY AI platforms, Superside also gives you always-on access to ad creative.

The main difference is that we’re a workforce of seasoned professionals who know how to use AI as a force multiplier for producing high-quality, high-performing ad creative at scale.

Why not book a call and let our experts answer your questions about our AI-enhanced creative and AI consulting services?

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