Background
Syngenta's Leadership in Sustainable Agriculture
Syngenta, a global leader in agricultural technology, is dedicated to advancing sustainable practices in crop protection and seed development. Syngenta trusts Superside to elevate its communications with standout design assets such as PowerPoint slides, newsletters, etc. and has recently expanded its creative partnership to social media content.
THE BRIEF
Creating Impactful Conservation Messaging
Syngenta aimed to create a compelling campaign to raise awareness about soil and water conservation through digital and print ads. The challenge was to develop visuals that highlighted sustainable practices and connected with a broad audience, including farmers, industry stakeholders, and the general public.
Our guidance
Superside began by conducting in-depth research to fully understand the nuances of Syngenta's sustainability goals and the importance of the campaign's message. We then leveraged our AI expertise to achieve higher quality faster and at a lower cost.
The woRK
Crafting a Powerful Conservation Campaign with AI
Using advanced AI tools and workflows, we transformed our research into a series of photorealistic visuals that captured the essence of soil and water conservation. Syngenta created unique visuals designed to be striking and informative, ensuring they could engage viewers across digital and print mediums.
Images
The AI-driven approach allowed us to produce highly detailed, customized visuals that aligned perfectly with Syngenta's brand and sustainability objectives.
Ads
Using AI with Superside has simplified a normally challenging and complex project
THE IMPACT
Driving Awareness and Efficiency Through Innovation
The AI-powered campaign delivered significant results, reinforcing Syngenta's leadership in sustainable agriculture. Key outcomes include:
Time Efficiency
Traditional methods would have required approximately 38 hours to complete the project. However, leveraging AI reduced this time to just 15 hours, delivering high-quality visuals in 60.53% less time.
Rapid Turnaround
The entire campaign, including both digital and print assets, was delivered within one week, with most of the assets created in just two days, demonstrating Syngenta's ability to adapt to innovative approaches swiftly.
Enhanced Sustainability Messaging
The campaign has raised awareness about soil and water conservation and sparked Syngenta's interest in using AI-driven designs for future sustainability initiatives.
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