Question 1

What is Email Template Design?

Accepted Answer

An email template is a pre-determined email layout that may incorporate images or text. You can use a template when you send similar or the same email to save yourself the trouble of starting it from scratch each time. Templates also allow you to be confident that you are following the correct email template design specifications and format. It is often used by organizations to keep all internal communications on-brand and using the same formats.

Question 2

How to Design an Email Template?

Accepted Answer

The first step is to choose a platform or service to create your template. There are many options available, but, if you are not going to enlist a professional service to do this for you, it’s recommended to use one that allows you to easily customize the look and feel of your email.

You'll need to decide on a layout for your template. This can include a header, body text and footer, or you can choose a more simple design. Be sure to use fonts and colors that are easy to read and match your brand's style.

Finally, test your template before sending it out! Make sure all links work and that the formatting looks correct in different email clients. Then you're ready to start sending out beautiful emails that look great no matter what device they're viewed on.

Essentials to keep in mind when designing your email template:

Your brand’s style guide.
Professional images of your products.
A buyer's persona for your target audience members.
Mobile Layout.
Content Copy.
Hyperlinks to Landing Page.
Interactivity.

Question 3

Is Design Important for Email Templates?

Accepted Answer

Yes, design is important for email templates. A well-designed email template will make your email more visually appealing and easier to read, which can encourage recipients to take action on your message. Additionally, a good design can help your emails stand out from the crowd, increasing the chances that they'll be noticed and read.

Question 4

What Should an Email Template Include?

Accepted Answer

An email template should include a greeting, a body and a closing. The body should provide information about the event or update, and the closing should ask the recipient to take action if necessary. In addition, a good email template should include these five elements:

Short, Sweet, and To-The-Point Email Content
Fresh and Unique Email Design and Layout
Company assets such as your logo to create a brand presence.
Attractive and Legible Fonts
A Call-to-Action

It should be noted that a good email template should clearly indicate what information is templated and would need to change per email sent, such as a name, which should change per email; these are important aspects to highlight in a template.

Question 5

What type of customers use our email template design services?

Accepted Answer

Business and communication teams at scale-ups and enterprises use Superside’s email template design services when their internal creative resources are at capacity or require new fresh designs. High-growth companies use Superside to extend their bandwidth and enable in-house designers to step away from daily execution to work on bigger strategic projects while still delivering quality designs to their teams. This enables different departments and teams in an organization to get access to design capabilities to make projects like on-brand email templates at scale possible.

Question 6

Why is Superside’s offering better than other email template design services?

Accepted Answer

Most design services are either too limited to support the high volume and velocity of today’s enterprises to keep up with the requests. Using Superside gives always-on access to an elastic creative team full of design experts. The process is fully-managed for you with a collaboration platform that makes briefing, managing and giving feedback on email template designs a breeze.

Question 7

Why should I work with Superside as an email design partner?

Accepted Answer

Our email template designs are on-brand and effective in achieving the objective required. Through increased iterations and testing of different templates, CTA’s and design elements, it is possible to improve the performance of your email campaigns. This is where Superside shines as a design partner; being able to offer templates and designs at scale allowing our customers to be more successful with their marketing efforts. With over 400+ customers at Superside, we have created many email templates; do not hesitate to get in touch to learn more.

Question 8

How to subscribe to Superside's email template design services?

Accepted Answer

Our email template design service is accessed via a range of subscription solutions tailored to our customers' needs. This particular capability is part of our email design solution which offers our customers bespoke email design to whatever specification or needs. To subscribe to this service, pick from either the Communications, Full Stack Design, Digital Advertising or End-to-end Creative plan. Choose the level of output you require and you are well on your way to email design freedom.

Email Template Design

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Built to support large enterprise teams

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