In this interactive session, master the art of crafting compelling content that taps into emotions, alters perspectives, and skyrockets business outcomes. Learn from content strategy trailblazer Devin Reed, and unleash your brand's potential!
Strategy is your what and why—content, or any marketing execution, is the how. If you’re doing all the “hows” without knowing the “whys”—there’s a problem.
People act when you make them FEEL. Identify the strongest pulls, choose the ones that align with your audiences and avoid the expected and over-used.
1) Identify your channels and timing as informed by your strategy. 2) Hone in on commonalities and consensus. 3) Do the opposite. 🙀
Your marketing strategy and team KPIs all ladder up to your company's goals. Embrace this and you'll have a stronger voice at the decision-making table.
Leveraging the use of AI, customers like Amazon, Reddit, and Salesforce managed to spend less than half of what they normally would
