Unlock the power of social media to transform your marketing ad strategy with Anna Pickard, Senior Manager, Social Media at Boomi. In this session, learn about how to find success by strategically investing in creative for social channels. Uncover how social media can build brand awareness, engage audiences, and feed important data to shape how ads are made.

Video is a powerful tool that can elevate your brand above the competition. In this session, learn from Meg Gowell, Director of Growth, and Kevin Branscum, SR Director of Brand Marketing, all about how Typeform used video in a campaign and why its video use was successful. Learn video best practices and key insights that boost brand awareness and growth and fit seamlessly into your creative strategy.

Creativity is important, but how do you know if it’s working? In this session, we’ll focus on how to effectively measure the impact of your creative campaigns. Learn from Jamila Firfire about the key metrics that provide real insights into ad performance, and discover how to analyze this data to improve your creative efforts continuously.