/ Imperfect Foods
Imperfect Foods
Project Summary

A Perfect Way to Scale Design

Imperfect Foods is a brand that embraces imperfection. However, its heavily social growth marketing efforts require rigorous testing and re-testing through new ad creative and frequent, ongoing variations. With Superside’s collaborative workflows and wide range of capabilities, Imperfect Foods found the speed and scale they needed.
Year

2021 - 2022

Industry

Food & Beverage Services

 
 
Melissa Brandle
Melissa Brandle

Imperfect Foods believes it's what's on the inside that counts. We do too, which is why we helped them repurpose static ads that had worked in the past with motion-based text overlays to develop new content for new markets.
 
 
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