Project Summary
Roland - Sounds like Home
Roland recently embarked on their journey with Superside, seeking to put us to the test with their innovative ‘Sounds like Home’ campaign. The campaign, focused on connecting with audiences in search of their dream home piano, was a significant step in establishing Roland as a leading solution provider. Their goal was to offer valuable resources in the form of a free piano-buying guide titled ‘Six Keys to a Perfect Piano’, ultimately targeting high-quality leads at the very beginning of their purchasing journey. Our challenge was to craft a strategic concept that would not only breathe life into this lead generation campaign but also pave the way for the Demand Generation team to nurture these leads throughout the entire sales funnel. 